Youth Reactions to Creative Advertising Concepts Designed to Reduce Tobacco Use among Multicultural Youth

Unique ID _______________ OMB No: 0910-0674 Exp: 03/31/2016

OMB No: 0910-0674 Expiration Date: 03/31/2016

Paperwork Reduction Act Statement: This document is part of the information collected under the focus group portion of this information collection which includes understanding and answering the Check-In Survey, Brand Test Stimuli, Hip Hop Brand Test Survey [Versions A and B], Preliminary Creative Concept Testing Stimuli, Hip Hop Creative Concept Survey Spreadsheet, and the Moderator Guide documents. The public reporting burden for this portion of the collection of information has been estimated to average 90 minutes per response (the time estimated to understand the instructions, participate in the focus group, and answer the questions). Send comments regarding this burden estimate or any other aspects of this information collection, including suggestions for reducing burden, to [email protected].

HIP HOP

BRAND TEST

SURVEY

Version B

1. Which Hip Hop BRAND NAME do you like the best? (Circle one response)

1. [Brand Name 4]

2. [Brand Name 3]

3. [Brand Name 2]

4. [Brand Name 1]

2. For [Brand Name 4], which LOGO do you like the best? (Circle one response)

1. [Brand Name 4, Logo C]

2. [Brand Name 4, Logo B]

3. [Brand Name 4, Logo A]

3. For [Brand Name 3], which LOGO do you like the best? (Circle one response)

1. [Brand Name 3, Logo C]

2. [Brand Name 3, Logo B]

3. [Brand Name 3, Logo A]

4. For [Brand Name 2], which LOGO do you like the best? (Circle one response)

1. [Brand Name 2, Logo C]

2. [Brand Name 2, Logo B]

3. [Brand Name 2, Logo A]

5. For [Brand Name 1], which LOGO do you like the best? (Circle one response)

1. [Brand Name 1, Logo C]

2. [Brand Name 1, Logo B]

3. [Brand Name 1, Logo A]

6. Please choose your OVERALL favorite logo design. (Circle one response)

1. [Brand Name 4, Logo C]

2. [Brand Name 4, Logo B]

3. [Brand Name 4, Logo A]

4. [Brand Name 3, Logo C]

5. [Brand Name 3, Logo B]

6. [Brand Name 3, Logo A]

7. [Brand Name 2, Logo C]

8. [Brand Name 2, Logo B]

9. [Brand Name 2, Logo A]

10. [Brand Name 1, Logo C]

11. [Brand Name 1, Logo B]

12. [Brand Name 1, Logo A]

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