2013
Directory Update Form
|
1
|
Will
your market [name of the farmers market from 2012 directory] be
open for business at any time in 2013?
O
1- Yes
O 2- No
O
3- Do not know
|
2013
Directory Update Form
|
2
|
According
to the USDA National Farmers Market Directory, you were either
the manager or a representative of [name of the farmers market
from 2012 directory] in 2012. Are you still the manager or a
representative of this farmers market in 2013?
O
1- Yes
O 2- No
|
2013
Directory Update Form
|
3
|
Are
you a manager or a representative of another farmers market in
2013?
O
1- Yes
O 2- No
|
2013
Directory Update Form
|
4
|
Are
you willing to provide information on the farmers market that
you manage or represent in 2013?
O
1- Yes
O 2- No
|
2013
Directory Update Form
|
5
|
Is
“[name of the farmers market from 2012 directory]”
the correct official
name of this farmers market?
O
1- Yes
O 2- No
|
2013
Directory Update Form
|
6
|
Please
type in the correct official
name of the farmers market that you manage or represent. The
name that you provide here will appear in the 2013 USDA National
Farmers Market Directory.
…………………………………………………………
|
2013
Directory Update Form
|
7
|
To
be included in the Directory, the USDA defines a “farmers
market” as two
or more
farm vendors selling at a common
direct retail outlet at the same physical location
on a recurring
basis. Does this market qualify as a farmers market as defined
by the USDA?
O
1- Yes
O 2- No
|
2013
Directory Update Form
|
8
|
Information
listed in this section will not be published in the 2013 USDA
National Farmers Market Directory. This is for internal purposes
only. This information will be kept confidential.
Please
provide contact information of the person completing this
form:
Name:
……………………
Email
address:
……………………
Contact
(phone) number:
……………………
|
2013
Directory Update Form
|
9
|
What
is your primary
relationship with this farmers market?
O
1- Market manager/ director
O 2- Board/ committee
chair/ member
O 3- Contact person/ secretary/ public
liaison for market
O 4- Head/ representative of farmers
market association
O 5- Representative of sponsoring
organization
O 7- Market
president
O 8- Market employee
O 9- Market
volunteer
O 10- State agency/ government employee
O
11- Local agency/ government employee
O 12-
Representative of a local economic development organization
O
13- Market vendor
O 14- Other
|
2013
Directory Update Form
|
10
|
Mailing
address for this farmers market:
Street
name and number or P.O. Box number:
……………………
City:
……………………
State:
………………
5-digit
ZIP Code:
……………………
|
2013
Directory Update Form
|
11
|
All
information in the following section will be published in the
2013 USDA National farmers Market Directory
Please
provide the contact information for this farmers market:
Market
Manager’s name:
……………………
Market
email address:
……………………
Market
contact (phone) number:
……………………
Market
website address:
……………………
|
2013
Directory Update Form
|
12
|
In
2013, at how many different locations will this farmers market
operate with
the same market name?
O
1- Only one location
O 2- Two different locations
O
3- Three or more different locations
|
2013
Directory Update Form
|
13
|
Please
provide information about the physical location (actual place)
where the market will operate. If there is not a street address,
number or zip code for this location, or you do not know it,
please provide the state, city/ town and a description of the
location with the nearest road intersection listed (e.g., on the
town center green, mall parking lot at Main St. x Tree St.). The
Directory will include this description to assist customers in
locating the market.
After you enter the information click
on the box below and an arrow will appear pointing to the
location of the market. If it is not the correct location of the
market in 2013, please drag the arrow to the correct location.
If you lose sight of the arrow (by zooming in, for example), you
can click anywhere on the map and a new arrow will
appear.
Market
location – state:
……………………
Market
location – county (or parish, if located in Louisiana; or
borough, if located in Alaska):
…………..
Physical street name and
number where market located:
…………
Market location –
city:
……………………
Market
location – 5-digit ZIP Code: ……………………
Description
of location:
……………………
|
2013
Directory Update Form
|
14
|
Please
indicate the site of the location where this farmers market will
operate in 2013.
O
1- Private business parking lot
O 2- Closed-off public
street
O 3- Faith-based institution (e.g., church,
mosque, synagogue, temple)
O 4- On a farm from: a barn, a
greenhouse, a tent, a stand, etc.
O 5- Educational
institution
O 6- Co-located with wholesale market
facility
O 7- Federal/ state government building
grounds
O 8- Local government building grounds (e.g.
including public parking and recreation areas)
O 9-
Healthcare institution (medical campus)
O 10- Other,
please specify: ……………………
|
|
15
|
Is
your market located indoors in 2013?
O
1- Yes, entire time the market is open
O 2- Yes, part
of the time the market is open
O 3- No
|
2013
Directory Update Form
|
16
|
The
2013 USDA Farmers Market Directory included not only address
information (e.g., street name and number, city/ town, county,
state and zip code) but also an accompanying map with an arrow
pointing to the location where this market operated.
Please
review the location on the map. If the location on the map is
correct, click on "Continue"
button below to go to next section.
If the arrow does not
point to the correct location of the market, please drag
the arrow
to the correct location.
If you lose sight of the arrow (by
zooming in, for example), you can click
anywhere on the map and a new arrow will
appear.
-----INTERACTIVE
Map-----
|
2013
Directory Update Form
|
17
|
Will
this farmers market operate during the same
days
of the week and
the same
times
(i.e., have the same schedule) during
all the months in which it operates
at this location in 2013?
O
1- Yes
O 2- No
|
2013
Directory Update Form
|
18
|
During
which months will this farmers market operate at this location
in 2013?
You can indicate the schedule (business days and
times) of this market location by clicking on a month (or
grouping of months with the same exact schedule) that this
market location will be open and then clicking on the button
Enter Operation Days and Times.
You may come back to this
screen to select other month(s) when the market is open, until
you have provided all the schedules for this market location in
2013. Every time you come back, you will see the schedule
information that you have provided so far.
When you are
done updating the schedules for this market location in 2013,
please click on the button below.
[_]
Year Round
[_] January
[_] February
[_]
March
[_] April
[_] May
[_] June
[_]
July
[_] August
[_] September
[_]
October
[_] November
[_] December
|
2013
Directory Update Form
|
19
|
In
the indicated month(s) [selected months from Q above or most
recently selected months from Q above],
which days
of the week will this market location be open and during which
times
will it be open on those days?
Please indicate all days and
times that apply to your market at this location. The schedule
will be automatically updated in all the months you have
selected.
|
Open
time
|
Close
time
|
Monday
|
(Drop-down
menu with am and pm times listed)
|
(Drop-down
menu with am and pm times listed)
|
Tuesday
|
(Drop-down
menu)
|
(Drop-down
menu)
|
Wednesday
|
(Drop-down
menu)
|
(Drop-down
menu)
|
Thursday
|
(Drop-down
menu)
|
(Drop-down
menu)
|
Friday
|
(Drop-down
menu)
|
(Drop-down
menu)
|
Saturday
|
(Drop-down
menu)
|
(Drop-down
menu)
|
Sunday
|
(Drop-down
menu)
|
(Drop-down
menu)
|
|
2013
Directory Update Form
|
20
|
Please
provide additional comments on your open days and hours. This
comment will appear on the directory
…………
|
2013
Directory Update Form
|
21
|
What
farm products and other items will be sold at this farmers
market at this location in 2012? Please check all that
apply.
[_]
Baked goods
[_] Cheese and/ or dairy
products
[_]
Crafts and/ or woodworking items
[_] Cut flowers
[_]
Eggs
[_] Fish and/ or seafood
[_] Fresh fruit
[_] Fresh vegetables
[_] Fresh and/ or dried
herbs
[_]
Honey
[_] Canned or preserved fruits and vegetables (jams,
jellies, preserves, salsas, pickles, dried fruit, etc.)
[_] Red and other
non-poultry meat
[_] Nuts
[_] Plants in
containers
[_] Poultry meat and products
[_]
Prepared foods (for immediate consumption)
[_] Soap and/
or body
care products
[_]
Trees,
shrubs
[_] Wine, spirits,
beer, hard cider
[_]
Other,
please specify:
……………………
|
2013
Directory Update Form
|
22
|
On
a typical
market day,
how many producers/ vendors do you expect will be selling at
this farmers market at this location in 2013?
Expected
number of vendors on a typical day: ……………………
|
2013
Directory Update Form
|
23
|
Will
any
of the producers/ vendors at
this farmers market at this location in 2013 be
USDA-certified organic producers?
O
1- Yes
O 2- No
O 3- Don’t know
|
2013
Directory Update Form
|
24
|
Will
this farmers market at this location accept credit and/ or debit
cards in 2013?
O
1- The market will accept credit and/ or debit cards at a
central location and provide tokens for customers to use on the
market
O 2- Some/ all market vendors will accept credit
and/ or debit cards
O 3- Both, the market and some/ all
the vendors will accept credit cards and/ or debit cards
O
4- Neither the market nor any of the vendors will accept credit
cards and/ or debit cards
O 6- Do not know
|
2013
Directory Update Form
|
25
|
In
which of the following federal nutrition programs will the
producers/ vendors at this farmers market at this location
participate in 2013? Please check all that apply.
[_] Women,
Infants and Children’s (WIC)
Farmers Market Nutrition Program
(called differently in
some states, e.g., in Michigan - WIC Project FRESH)
[_]
Senior Farmers Market Nutrition Program
(called
differently in some states, e.g., in Michigan - Senior Project
FRESH in 2010 but Market FRESH in 2011)
[_] Women,
Infants and Children’s (WIC)
Cash Value Voucher
(called differently in some states,
e.g., in New York - WIC Vegetables and Fruits Check
Program)
[_] None
|
2013
Directory Update Form
|
26
|
Please
indicate how the SNAP benefits will be accepted at this market
location in 2013.
O
1- The market will accept SNAP benefits (EBT) at a central
location and provide tokens for customers to use at the market
O
2- Some/ all market vendors will accept SNAP benefits (EBT)
O
3- Both, the market and some/ all the vendors will accept SNAP
benefits (EBT)
O 4- Do not know
|
Core
Survey
Years in Operation
|
27
|
In
what year did this market first open?
..........
[_]
Do not know
|
Core
Survey
Years in Operation
|
28
|
How
many consecutive
years has this farmers market been in operation? Please include
the current (2013) year in the count.
O
1 year (re-opened in 2013 )
O 2 years
O 3
years
O 4 years
O 5 years
O 6 years
O
7 years
O 8 years
O 9 years
O 10 years
O
11years
O 12 years
O 13 years
O 14
years
O 15 years
O 16 years
O 17 years
O
18 years
O 19 years
O 20 years
O 21 –
30 years
O 31 – 50 years
O 51 – 70
years
O 71 – 100 years
O 101 years or more
O
Do not know
|
Only
for markets closed in 2013
|
29
|
Please
indicate the last year when your market [name of the farmers
market from 2012 directory] was open.
O
1- 2012
O 2- 2011
O 3- 2010
O 4- 2009
O
5- 2008 or earlier
|
Only
for markets closed in 2013
|
30
|
Why
was your market [name of the farmers market from 2012 directory]
closed? Please check all that apply.
[_]
Not enough farm vendors to provide products
[_] Lack of
sufficient interest in participation by local producers
[_]
Lack of diversity of agricultural products offered
[_]
Low market sales
[_] Lost market location/ could not
secure viable replacement location
[_] Poor location
[_]
Lack of dedicated resources to manage day-to-day market
operations
[_] Lack of volunteers
[_] Due to
regulations, local ordinances, health citations, etc.
[_]
Competition from other farmers market(s)
[_] Competition
from other retail market(s)/ store(s)
[_] Other, please
specify: ..............
|
|
31
|
(Asked
only of markets first opened in 2012 or earlier and for at least
two consecutive years)
The
questions that follow comprise USDA’s National Farmers
Market Managers Survey. Results from the survey will be used to
develop a
national overview of the current conditions of the farmers
market sector. The survey will only take 10-15 minutes to
complete. The survey findings will assist policy makers,
community planners and market managers make better informed
decisions of how they can establish new markets and help make
existing markets work better. Data released from his survey will
preserve the confidentiality of individual respondents.
Are
you knowledgeable about this farmers market’s operation in
2012 and willing to complete the survey?
O
1- Yes, knowledgeable and willing to complete the survey NOW
O 2- Yes, knowledgeable and willing to complete the
survey LATER
O 3- Not knowledgeable
O 4- Not
willing
|
|
32
|
Please
provide the following contact information of the person that is
knowledgeable about
this farmers market’s operation in 2012.
First
name: ..............
Last name: ..............
Email
address: ..............
Primary relationship to this
market: [Drop-down menu with these categories]
O 1-
Market manager/ director
O 2- Board/ committee chair/
member
O 3- Contact person/ secretary/ public liaison
for market
O 4- Head/ representative of farmers
market association
O 5- Representative of sponsoring
organization
O 7- Market
president
O 8- Market employee
O 9- Market
volunteer
O 10- State agency/ government
employee
O 11- Local agency/ government
employee
O 12- Representative of a local economic
development organization
O 13- Market vendor
O
14- Other
[_]
Decline to provide this information
|
Core
Survey
Market Information &
Assessments
|
33
|
Which
of the following evaluations and/ or assessments did the farmers
market perform in 2012? Please check all that apply.
[_] Customer counts/
estimates
[_] Survey(s) of vendors about their needs,
concerns, perceptions
[_] Collection of sales information
from vendors
[_] Other evaluation method, please specify:
……………………
[_]
Market did not perform any regular evaluations or assessments
|
Core
Survey
Budget
Lead In
|
34
|
What
was this farmers market's annual operating budget in
2012?
Please
round the amount to the nearest whole number and enter only
numbers in the box; no commas, periods, letters, or
symbols.
2012
operating budget: $ ..............
[_]
Market
did not have an operating budget in 2012
[_]
Do
not know
|
Core
Survey
Competition Lead In
|
35
|
(Asked
only of single-location farmers markets).
How
far away from this farmers market is the next nearest farmers
market located? Please indicate in one category that best
applies to your situation.
........
miles or ........ city blocks
[_]
Don’t know
|
Core
Survey
Fresh Locally-Grown Fruits &
Vegetables
Lead In
|
36
|
(Asked
only of single-location market)
Were
locally-grown,
fresh fruits and/ or vegetables sold at this farmers market in
2012?
O
Yes
O No
O Don’t know
|
Core
Survey
Gleaning & Food
Donation
|
37
|
Did
this farmers market participate in food "gleaning" or
donation programs in 2012?
O
1 - Yes
O 2 - No
O 3 - Do not know
|
Core
Survey
Gleaning & Food
Donation
|
38
|
How
many of your vendors participated in food “gleaning”
or donation programs in 2012?
..............
“gleaning” vendors
[_] Do not know
|
Core
Survey
Gleaning & Food
Donation
|
39
|
How
many pounds did this farmers market glean in
2012?
..............
pounds
[_] Do not know
|
Core
Survey
Food Access
|
40
|
Which,
if any, of the following programs did your market host or
participate in during 2012 designed to create more linkages in
order to increase access to fresh food? Please check all that
apply.
[_]
Accepted supplemental coupons, vouchers, double-vouchers other
than Federal Nutrition Programs
[In
pop-out window:
Double-voucher program designed to
expand access to locally-grown fruits and vegetables
by
doubling the value of food stamps]
[_]
Redeemed fresh fruits and vegetable prescriptions
[_]
Marketed
directly to food service
[_]
Marketed directly to restaurants
[_]
Served as a
Community-Supported Agriculture (CSA) enterprise pickup/ drop
off point
[_]
Gleaning/ food
bank collections and contributions
[_]
Mobile
farm market
[_]
Satellite/
outreach markets in food deserts
[_]
Served as an aggregation/ distribution point for large volume
sales to wholesale buyers (e.g. food hubs)
[_] Other,
please specify: ..............
[_] Other, please
specify:..............
[_] No programs
|
Core
Survey
Healthy Eating & Diets
Lead In
|
41
|
Has
this farmers market been engaged in any special efforts and
programs designed to encourage healthy eating and diets? Please
check all that apply.
[_]
Yes,
in 2013
[_]
Yes,
in 2012
[_]
Yes,
prior to 2012
[_]
No
[_]
Do
not know
|
Core
Survey
Special Events
|
42
|
Did
your market offer special events or programming in 2012?
O
Yes
O No
O Do not know
|
Core
Survey
Special Events
|
43
|
What
kind of special events, entertainment or community events, if
any, did your market offer or sponsor in 2012? Please check all
that apply.
[_]
Music
[_] Cooking
demonstrations
[_]
Tastings
(e.g., wine, beer, artisan foods)
[_]
Activities
for youth
[_]
Gardening/
growing instruction
[_]
Canning
and other processing classes
[_]
Food
processing demonstrations (cider, syrups)
[_]
Fund
raising for civic organizations or causes
[_]
Exercise
classes/ events
[_]
Marathons
[_]
Bicycle
races
[_]
Arts and craft fairs
[_] Recycling drive
[_]
Other activities and events, please specify: : ……………………
|
Core
Survey
Civic/ Community
Service
|
44
|
Which,
if any, of the following programs and opportunities did this
farmers market offer to the community in 2012? Please check all
that apply.
[_]
Provided opportunities for nonprofits and civic associations
to have tables and/ or hold events at the market
[_]
Assistance to nonprofits, civic organizations, social service
agencies with transportation services for community members
in need (e.g. senior citizens, disabled or low income) to the
market
[_] Provided retail/ vendor space at the market
for community groups
[_] Recycling programs
[_]
Assistance to farmers in need
[_] Outreach efforts for
the preservation of farmland
[_] Sponsored/ co-sponsored
events focused on agricultural, economic, cultural, and
environmental issues
[_] Health/ nutrition education and
outreach
[_] Other activities and events, please specify:
..............
[_] No programs
|
Core
Survey
Incubators
Lead In
|
45
|
Some
farmers markets around the country are serving as business
incubators by providing shared facilities (e.g., kitchens,
storage), retail space and assistance to encourage the startup
of new agricultural enterprises.
Is this farmers market
currently involved in efforts to encourage business start-up
and/ or farming enhancement?
O
Yes
O No
O Don’t know
|
Core
Survey
Market Manager
Lead In
|
46
|
Did
this farmers market have a manager in 2012?
O
Yes,
as a paid employee of the farmers market organization
O
Yes,
as a paid employee of another agency or organization
O
Yes,
as a volunteer
O
No
O
Don’t know
|
Core
Survey
Employees & Volunteers
|
47
|
Not
including the manager, did this farmers market employ any paid
workers in 2012?
O
Yes
O
No
O
Don’t know
|
Core
Survey
Employees & Volunteers
|
48
|
How
many employees in the following categories did this farmers
market employ in 2012? Please do not include the manager of this
farmers market in the count.
If
there were no employees in a given category, please enter "0"
in the box for that category. Please enter only numbers in the
boxes; no commas, periods, letters, or symbols.
Number
of part-time seasonal employees: ..............
Number of
part-time year-round employees: ..............
Number of
full-time seasonal employees: ..............
Number of
full-time year-round employees: ..............
[_]
Don’t know
|
Core
Survey
Employees & Volunteers
|
49
|
Did
any volunteers contribute their time at this farmers market in
2012? Please do not include persons employed by the farmers
market.
O
Yes
O
No
O
Don’t know
|
Core
Survey
Employees & Volunteers
|
50
|
How
many volunteers worked at this farmers market in 2012?
Number
of volunteers: ..............
[_] Don’t know
|
Core
Survey
Sufficiency of Vendors
|
51
|
In
your opinion, which of the following statements about this
farmers market was MOST true in 2012?
O
1
-
We had more demand (buyers) than supply (amount of products to
sell); needed more products.
O
2
-
We had more supply (amount of products to sell) than demand
(buyers); needed more buyers.
O
3
-
Our supply (amount of products to sell) and demand (buyers) were
generally matched.
|
Core
Survey
Recruitment for Vendors
|
52
|
(Asked
only of single-location market)
How
many producers/
vendors
sold at this farmers market in 2012? Please include all the
vendors, even the ones that sold at the market just once or a
few times.
........
vendors
[_]
Don’t know
|
Core
Survey
Recruitment for Vendors
|
53
|
Was
this farmers market engaged in efforts to recruit more vendors
to sell at the market in 2012? Please check all that apply.
[_]
No, we had no space for additional vendors
[_] No, we
already had a waiting list of potential vendors
[_] Yes,
in recruitment of more (any) vendors
[_]
Yes,
in recruitment of vendors
selling different types of products
[_] Don’t know
|
Core
Survey
Recruitment for Vendors
|
54
|
Which,
if any, of the following does the market require of its vendors?
Please check all that apply.
[_]
Written agreement between vendor and market on bylaws or
guidelines.
[_] Owner(s) or employee(s) of the farm/
production business must be vendors
[_] Membership in a
market association
[_] Liability insurance
[_]
Adherence to market guidelines of safe food handling
practices
[_] Participation in some or all applicable
Federal nutrition programs
[_] Pre-application and
adherence to the approval process
[_] Only USDA-certified
organic producers are accepted
[_] Vendors must be from a
defined geographical region
[_] Requirement of
participation in food safety training
[_] Other, please
specify: ..............
[_] Other, please specify:
..............
[_] No requirements
|
Core
Survey
2012
Expansion of Operations
|
55
|
Please
identify how, if at all, this farmers market expanded its
operations in 2012? Please check all that apply.
[_]
Our market didn’t expand in 2012
[_]
Added
additional locations (with the same market name). How many new
locations? ..........
[_]
Increased
space at our existing location
[_]
Moved
to a new location that has more space
[_] Provided
covered/ indoor vendor space
[_]
Increased
the number of vendors
[_]
Improved infrastructure (e.g., shared use kitchen, food
processing, cold storage)
[_] Expanded parking facilities
[_] Added a
customer food service facility (e.g., kitchen, service area) to
the existing market
[_] Added new customer service
facilities (e.g., restrooms, sidewalks, sitting areas)
[_]
Increased
time of operation (e.g., added market days per week and/ or
increased the length of the market day)
[_]
Expanded the length of the season
[_] Other,
please specify: ..........
[_]
Other,
please specify: ..........
[_] Do not know
|
Core
Survey
2013
Expansion of Operations
Lead
In
|
56
|
Does
this farmers market have plans to expand its operation in 2013;
for example, by adding new locations, increasing space to an
existing market location, improving infrastructure (e.g.,
shared-use
kitchen, food processing, cold storage),
recruiting more vendors or adding market days, increasing the
length of market days or increasing the length of the market
season?
O
Yes
O
No
O
Not
sure
|
Core
Survey
AMS-FPPP
|
57
|
Are
you familiar with the USDA’s Agricultural Marketing
Service/ Farmers Market and local food marketing program?
O
Yes
O No
|
Core
Survey
AMS-FPPP
|
58
|
Are
you familiar with the USDA’s Farmers Market Promotion
(grant) Program (FMPP)?
O
Yes
O No
|
Core
Survey
Web-based Technologies
|
59
|
Which,
if any, of
the following web and mobile-based technologies does
the market employ to communicate (e.g., with customers, vendors,
community) and promote the market? Please check all that
apply.
[_]
Web site
[_] Electronic newsletter
[_] List
serve
[_] YouTube
[_] Social networking/ blogs
[_] Instant messaging
[_] Digital advertising
[_]
Crowdsourcing (e.g., Jade Management, Crowd Spring)
[_]
Podcasts
[_]
Other, please specify: ..............
[_] No web/
mobile technologies used
|
Core
Survey
Association Memberships
|
60
|
In
2012, was this farmers market a member of any national,
regional, state or local farmers market association(s)? Please
check all that apply.
[_]
Yes, national organization
[_] Yes, regional
association
[_] Yes, state association
[_] Yes,
local association
[_] Yes, other, please specify:
……………………
[_]
No
[_] Do not know
|
Block
A
Module 1
(every
year)
Market
Performance
|
61
|
Please
rate the performance of this farmers market in 2012 as compared
with 2011 in each of the areas listed below.
|
Decreased
|
Stayed
the same
|
Increased
|
Do
not know
|
Level
of sales
|
O
|
O
|
O
|
O
|
Number
of customers
|
O
|
O
|
O
|
O
|
Number
of repeat customers
|
O
|
O
|
O
|
O
|
Number
of producers/ vendors
|
O
|
O
|
O
|
O
|
Vendor
retention
|
O
|
O
|
O
|
O
|
Vendor
recruitment
|
O
|
O
|
O
|
O
|
Diversity
of products
|
O
|
O
|
O
|
O
|
Community/
civic contributions and outreach by the market
|
O
|
O
|
O
|
O
|
Community
support for this farmers market
|
O
|
O
|
O
|
O
|
Financial
health of the market
|
O
|
O
|
O
|
O
|
|
Block
A
Module 1
(every
year)
Market
Performance
|
62
|
Please
rate the importance of improving the following conditions at
this farmers market for its future success. If a given condition
does not apply to this farmers market, please indicate it in the
last column.
|
Not
important
|
Somewhat
important
|
Important
|
Very
important
|
Extremely
important
|
Not
applicable
|
Access
to public restrooms
|
O
|
O
|
O
|
O
|
O
|
O
|
Certified
processing/ kitchen facilities freezers and storage
facilities
|
O
|
O
|
O
|
O
|
O
|
O
|
Improvements
in layout of facility
|
O
|
O
|
O
|
O
|
O
|
O
|
Better/
more
parking
for customers
|
O
|
O
|
O
|
O
|
O
|
O
|
Permanent
market facility
|
O
|
O
|
O
|
O
|
O
|
O
|
Renovation
of aging facility
|
O
|
O
|
O
|
O
|
O
|
O
|
Utilities
(e.g., electricity, water)
|
O
|
O
|
O
|
O
|
O
|
O
|
Waste
management
|
O
|
O
|
O
|
O
|
O
|
O
|
Access
to training on better business practices
|
O
|
O
|
O
|
O
|
O
|
O
|
Creation
of a market reserve fund for market improvements
|
O
|
O
|
O
|
O
|
O
|
O
|
Development
of business plan for market
|
O
|
O
|
O
|
O
|
O
|
O
|
Food
safety training for vendors
|
O
|
O
|
O
|
O
|
O
|
O
|
Hiring
(or increasing the paid hours) of the market manager
|
O
|
O
|
O
|
O
|
O
|
O
|
Liability
insurance coverage
|
O
|
O
|
O
|
O
|
O
|
O
|
Advertising/
publicity of this market
|
O
|
O
|
O
|
O
|
O
|
O
|
Availability
of funds for local food promotion campaigns
|
O
|
O
|
O
|
O
|
O
|
O
|
Increase
in average spending per customer
|
O
|
O
|
O
|
O
|
O
|
O
|
Increase
in number of customers
|
O
|
O
|
O
|
O
|
O
|
O
|
Increase
in sales per producer/ vendor
|
O
|
O
|
O
|
O
|
O
|
O
|
Increase
in web/ Internet marketing
|
O
|
O
|
O
|
O
|
O
|
O
|
Improved
relationships
with market producers/ vendors
|
O
|
O
|
O
|
O
|
O
|
O
|
Research
on local customer demographics and preferences
|
O
|
O
|
O
|
O
|
O
|
O
|
|
Block
B
Module 2
(every
year)
Budget
& Finance
|
63
|
You
mentioned that this farmers market’s operating budget in
2012 was $[number
piped from the question in the core section].
What
was the total operating budget obtained from each of the
following sources at this farmers market in 2012?
If
you do not have information about an indicated source, please
leave a given box blank. If no money came from a given source,
please enter "0" in the box. Please round the amount
to the nearest whole number and enter only numbers in the boxes;
no commas, periods, letters, or symbols.
City/
county/ municipal government agency: $........
Donations
from the public: $........
Farmers market association:
$........
Federal loans: $........
Grants:
USDA, CDC, foundations $........
Non-profit
organizations/ sponsors: $........
Market fundraising
events: $........
University Extension Services
$........
Producer/ vendor fees: $........
State
government agency $........
Trade or business
association (e.g., Chamber of Commerce): $........
Other
source/ sponsor:
$........
Auto-Sum $........
Please
specify the other budget source/ sponsor: ..............
|
Block
B
Module 2
(every
year)
Budget
& Finance
|
64
|
In
2012, did this farmers markets’ budget increase, decrease
or remain constant as compared with 2011 budget? If it increased
or decreased in 2012, please indicate by approximately how many
percent.
O
Increased
in 2012, by .........%
O
Remained about the same
O Decreased in 2012 by
........%
O Do not know
|
Block
B
Block
Module 2
(every
year)
Budget
& Finance
|
65
|
Please
provide an assessment of 2012 FY budget situation at this
farmers market.
O
We
had a budget surplus in 2012
O
The
budget was just enough to cover our operating expenses in 2012
O
The
budget was not adequate to cover our expenses in 2012
|
Block
B
Module 2
(every
year)
Budget
& Finance
|
66
|
Please
provide your
expectation for 2013 FY budget situation at this farmers
market.
O
We
expect a budget surplus 2013
O
The
budget will just cover our operating expenses in 2013
O
The
budget is not expected to be sufficient to cover our 2013
expenses
|
Block
C
Module 3
(every
year)
Competition
|
67
|
(Asked
only of single-location market)
With
how many other farmers markets, do you believe, your market
competes
for producers/ vendors?
If your market does not face competition for producers/ vendors,
please enter 0 (zero).
Please
enter only numbers in the boxes; no commas, periods, letters,
or symbols.
..........
competing farmers markets
[_] Do not know
|
Block
C
Module 3
(every
year)
Competition
|
68
|
(Asked
only of single-location market)
With
how many other farmers markets, do you believe, your market
competes
for customers?
If your market does not face competition for customers, please
enter 0 (zero).
Please
enter only numbers in the boxes; no commas, periods, letters,
or symbols.
........
competing
farmers markets
[_] Do not know
|
Block
C
Module 3
(every
year)
Competition
|
69
|
(Asked
only of single-location market)
Did
any new farmers markets open up in 2012 within any of the
following distances from your market? Please check all that
apply.
[_]
Yes, within 1 mile
[_] Yes, within 2-5 miles
[_]
Yes, within 6-10 miles
[_] Yes, within 11-15 miles
[_]
No
[_] Do not know
|
Block
C
Module 3
(every
year)
Competition
|
70
|
(Asked
only of single-location market)
Did
the presence of other nearby farmers markets affect your sales
in 2012?
O
Yes, positively
O
Yes, negatively
O No
O Do not know
|
Block
B1
Module 4
(every
other year)
Fresh
Locally-Grown Fruits & Vegetables
|
71
|
(Asked
only of single-location market)
In
which months were locally-grown,
fresh fruits and/ or vegetables sold at this farmers market in
2012? Please check all that apply. If the locally-grown fruits/
vegetables were available entire time the market was open,
please check only the top option.
[_]
All months the market was open
[_] January
[_]
February
[_] March
[_] April
[_] May
[_]
June
[_] July
[_]
August
[_] September
[_] October
[_]
November
[_] December
|
Block
B1
Module 4
(every
other year)
Fresh
Locally-Grown Fruits & Vegetables
|
72
|
What
is this farmers market’s definition of “local”
in the term “locally-grown products”?
O
Within 25 miles of the market
O Within 50 miles of the
market
O Within 75 miles of the market
O Within
100 miles of the market
O Within 150 miles of the
market
O Within 200 miles of the market
O Within
250 miles of the market
O Within 400 miles of the
market
O Within the same county of the market
O
Within the same state of the market
O Other,
please specify:
..............
|
Block
B1
Module 4
(every
other year)
Fresh
Locally-Grown Fruits & Vegetables
|
73
|
Which
of the following steps does this farmers market take to verify
product origin? Please check all that apply.
[_]
Requires that producers/ vendors document the location where
products were grown
[_]
Conducts farm inspections
[_]
Verifies product origin some other way, please specify:
..............
[_] No steps
[_] Do not know
|
Block
C2
Module 5
(every
other year)
Market
Manager
|
74
|
What
was the manager's official time of involvement at this farmers
market in 2012?
O
1
-
Full-time, year-round
O
2
-
Full-time, seasonal
O
3
-
Part-time, year-round
O
4
-
Part-time, seasonal
|
Block
C2
Module 5
(every
other year)
Market
Manager
|
75
|
(Asked
only of single-location market)
Did
the manager of this farmers market also manage other farmers
markets in 2012?
O
1
-
Yes
O
2
-
No
O
3
-
Do not know
|
Block
C2
Module 5
(every
other year)
Market
Manager
|
76
|
(Asked
only of single-location market)
In
total (including this one), how many different farmers markets
did your manager operate in 2012?
Please
enter only numbers in the box; no commas, periods, letters,
or symbols.
..............
farmers markets
[_]
Do not know
|
Block
C2
Module 5
(every
other year)
Market
Manager
|
77
|
What
was this market manager's annual salary in 2012?
Please
round the amount to the nearest whole number and enter only
numbers in the box; no commas, periods, letters, or
symbols.
Manager's
annual salary: $ ..............
[_]
Do not know
|
Block
C2
Module 5
(every
other year)
Market
Manager
|
78
|
How
many different market locations did this manager operate for
this particular salary in 2012? Please also include locations of
farmers markets with different name(s) in the count, if the
manager was paid this one salary to manage them, too.
Please
round the amount to the nearest whole number and enter only
numbers in the box; no commas, periods, letters, or
symbols.
..............
market locations
[_]
Do not know
|
Block
A1
Module 6
(every
other year)
2013
Expansion of Operations
|
79
|
In
which of the following ways will the market expand its
operations in 2013? You may include projects that this market
only started in 2013 but not yet finished. Please check all that
apply.
[_]
Add
additional locations (with the same market name). How many new
locations? ..........
[_]
Increase
space at our existing location
[_]
Move
to a new location that has more space
[_] Provide
covered/ indoor vendor space
[_]
Increase
the number of vendors
[_]
Improve infrastructure (e.g., shared use kitchen, food
processing, cold storage)
[_] Expand parking facilities
[_] Add a customer
food service facility (e.g., kitchen, service area) to the
existing market
[_] Add new customer service facilities
(e.g., restrooms, sidewalks, sitting areas)
[_]
Increase
time of operation (e.g., added market days per week and/ or
increased the length of the market day)
[_]
Expand the length of the season
[_] Other,
please specify: ..........
[_]
Other,
please specify: ..........
[_] Do not know
|
Block
B2
Module 7
(every
other year)
Future
Market Success
|
80
|
Please
indicate the importance of the following factors and issues in
determining the future success of this farmers market?
|
Not
Important
|
Somewhat
Important
|
Important
|
Very
important
|
Extremely
Important
|
Creating
greater awareness of the market
|
O
|
O
|
O
|
O
|
O
|
Increasing
and/ or improving vendor space
|
O
|
O
|
O
|
O
|
O
|
Improving
customer facilities and amenities (e.g., parking, toilets,
seating area)
|
O
|
O
|
O
|
O
|
O
|
Sales
revenue
|
O
|
O
|
O
|
O
|
O
|
Total
number of customers
|
O
|
O
|
O
|
O
|
O
|
Customer
loyalty and number of repeat customers
|
O
|
O
|
O
|
O
|
O
|
Diverse
customers
|
O
|
O
|
O
|
O
|
O
|
Number
of producers/ vendors
|
O
|
O
|
O
|
O
|
O
|
Diversity
of vendors and products
|
O
|
O
|
O
|
O
|
O
|
Vendor
recruitment
|
O
|
O
|
O
|
O
|
O
|
Vendor
retention
|
O
|
O
|
O
|
O
|
O
|
Maintain
good relations with vendors
|
O
|
O
|
O
|
O
|
O
|
Securing
more financing: grants, sponsorships, etc.
|
O
|
O
|
O
|
O
|
O
|
More
outreach,
community/ civic contribution by the market
|
O
|
O
|
O
|
O
|
O
|
Community
support for this farmers market
|
O
|
O
|
O
|
O
|
O
|
Support
of local businesses for this market
|
O
|
O
|
O
|
O
|
O
|
|
Block
B2
Module 7
(every
other year)
Future
Market Success
|
81
|
Please
rank the top 3 of the following factors that you believe will
have the greatest
impact on the future success
of this farmers market. Please check all that apply.
[_]
Proximity of other farmers markets
[_] Recruiting and
retaining enough/ right type(s) of vendors
[_] Low vendor
turnover
[_] Attracting sufficient financial
resources
[_] Sponsoring, conducting or allowing special
events, entertainment, etc. at the market
[_] Learning
and addressing producers’/ vendors’ needs and
obstacles related to selling at this market
[_] Learning
and using information about consumers visiting this market
[_]
Learning and using information about local residents’
interests in locally-grown produce and local farmers
market(s)
[_] Appeal to diverse groups in the area
(including, but limited to different ethnic groups, persons with
disabilities)
[_] Participation in the voucher or
double-voucher program
[In
pop-out window:
Double-voucher program designed to
expand access to locally-grown fruits and vegetables
by
doubling the value of food stamps]
|
Block
A1
Module 8
(every
other year)
Incubator
|
82
|
How,
if at all, this farmers market’s incubator-related
activities benefited farm operations and/ or agricultural
businesses? Please select all that apply.
[_]
Transitioned from working part time to working full time on
the farm
[_] Able to continue farming
[_]
Increased their farm acreage
[_] Expanded their product
offerings to include "value-added" products
[_]
Increased the number of workers they employed
[_] Able to
transition from conventional production to organic
production
[_] Opened a commercial kitchen to sell
prepared food
[_] Established a direct contract with a
restaurant
[_] Established a direct contract with a
hospital
[_] Established a direct contract with a
school
[_] Established a direct contract with another
organization/ business
(please specify what
organization/ business: ..............)
[_] Other, please
specify: ..........
[_] No benefits
[_] Do not
know
|
Block
C1
Module 9
(every
other year)
Vendors
|
83
|
(Asked
only of single-location market)
What
is the greatest
distance that producers/
vendors
traveled to sell at this farmers market in 2012?
O
5
miles or less
O
6-10
miles
O
11-15
miles
O
16-20
miles
O
21-25
miles
O
26-30
miles
O
30-35
miles
O
36-50
miles
O
51-75
miles
O
76-100
miles
O
101
miles or more
O
Do
not now
|
Block
C1
Module 9
(every
other year)
Vendors
|
84
|
(Asked
only of single-location market)
What
is the shortest
distance that producers/
vendors
traveled to sell at this farmers market in 2012?
O
5
miles or less
O
6-10
miles
O
11-15
miles
O
16-20
miles
O
21-25
miles
O
26-30
miles
O
30-35
miles
O
36-50
miles
O
51-75
miles
O
76-100
miles
O
101
miles or more
O
Do
not know
|
Block
C1
Module 9
(every
other year)
Vendors
|
85
|
How
many producers/ vendors selling at this farmers market in 2012
belonged to the following racial and ethnic groups?
If
you do not have this information, please leave a given box
blank. If there were no producers/ vendors that belonged to a
particular racial group, please enter "0" in the
box. Please enter only numbers in the boxes; no commas,
periods, letters, or symbols.
Ethnicity:
.............
Hispanic or Latino
.............
Not Hispanic or Latino
Race:
.............
American Indian or Alaska Native
.............
Asian
............. Black or African American
.............
Native Hawaiian or other Pacific Islander
.............
White
|
Block
C1
Module 9
(every
other year)
Vendors
|
86
|
Were
you able to recruit all the vendors that you desired for this
farmers market in 2012?
O
Yes
O No
O Do not know
|
Block
C1
Module 9
(every
other year)
Vendors
|
87
|
What
are some of the reasons you believe that this market is
attractive to producers/ vendors? Please check all that
apply.
[_]
Growers/ producers are located near the farmers market
[_]
Not many local producers sell through other outlets (on-farm
markets, road-side stand)
[_] There are no other farmers
markets nearby that compete with us for vendors
[_] Our
market is large and attracts a large number of customers
[_]
Our market is located in an ideal location
[_] High
average vendor sales
[_] We service more affluent
customers than other farmers markets
[_] We are open more
months of the year
[_] Adequacy and/ or condition of our
facilities (e.g., parking, restrooms, accessibility )
[_]
Other, please specify: ..............
[_] Other, please
specify: ..............
|
Block
C1
Module 9
(every
other year)
Vendors
|
88
|
Do
you selectively recruit vendors of particular products mainly
based on the interest/ demand from consumers?
O
Yes
O
No
O
Don’t
know
|
Block
C1
Module 9
(every
other year)
Vendors
|
89
|
What
methods does this farmers market use to recruit additional
vendors? Please check all that apply.
[_]
Word-of-mouth
[_] Vendors are encouraged to recruit
other vendors
[_] Recruitment posters and signage at the
market
[_] Recruitment though programs training beginner
farmers
[_] Recruitment at other farmers markets
[_]
Recruitment at local farms
[_] Contacting growers/
producers listed in directories
[_] Recruitment at farm
shows and displays
[_] Recruitment through grower/
producer associations
[_] Recruitment through Cooperative
Extension and USDA agencies
[_] Advertisements in
grower-related publications
[_] Pre-season recruitment
events/ meetings
[_] Initial incentives and discounts
for new vendors
[_] Vendor recruitment packages with
information on market sales, vendor requirements, management
structure, etc.
[_] Social media/ blogs
[_] Web
site
[_] Other, please specify: ..............
[_]
Other, please specify: ..............
[_]
No methods
[_]
Do not know
|
Block
C1
Module 9
(every
other year)
Vendors
|
90
|
Do
you have vendors waiting to sell at this farmers market in
2013?
O
Yes
O
No
O
Don’t
know
|
Block
C1
Module 9
(every
other year)
Vendors
|
91
|
Which
of the following types of vendors are you especially interested
in attracting in the near future? Please check all that
apply.
[_]
Local growers
[_] Fresh fruit and vegetable
producers
[_] Meat, poultry, fish vendors
[_]
Fresh flowers and nursery plants vendors
[_] Herbs
producers
[_] Food service vendors (e.g., prepared
food)
[_] Producers of alcoholic beverages: wines, beers,
brandies, etc.
[_] Vendors
who sell a greater mix/ variety of products
[_]
Value-added
producers (selling jams, dressings, soaps, etc.)
[_]
Year-round
vendors
[_]
Vendors
of organic products
[_]
Minority
vendors
[_]
Other,
please specify: ..........
[_]
Other,
please specify: ..........
[_]
Do not know
|
Block
A2
Module 10
(every
other year)
AMS-FPPP
|
92
|
Has
this farmers market applied
for a grant from the USDA’s Farmers Market Promotion
Program (FMPP)? Please check all that apply.
[_]
Yes,
in 2013
[_]
Yes,
in 2012
[_]
Yes,
prior to 2012
[_]
No
[_]
Do
not know
|
Block
A2
Module 10
(every
other year)
AMS-FPPP
|
93
|
Overall,
how many times has this farmers market received
a grant from the USDA’s Farmers Market Promotion Program
(FMPP)?
Number
of FMPP grants awarded: ..............
[_]
Do
not know
|
Block
A2
Module 10
(every
other year)
AMS-FPPP
|
94
|
Has
this farmers market ever applied
for any grants from any
other organizations
to help in its operation, expansion, or promotion (regardless of
whether the application has been granted or rejected)?
Please check all that apply.
[_]
Yes,
in 2013
[_]
Yes,
in 2012
[_]
Yes,
prior to 2012
[_]
No
[_]
Do
not know
|
Block
B1
Module 11
(every
other year)
Health
& Healthy Eating & Diets
|
95
|
In
which, if any, of the following programs designed to encourage
better health and healthy eating did your market participate in
2012? Please check all that apply.
[_]
Nutrition
education
[_]
Health
screenings
[_]
Healthy
cooking demonstrations
[_]
Healthy recipe cards
[_] Periodic health promotion
booths
[_] Exercise fitness programs
[_] Massage
therapy
[_] Other,
please specify:..............
|