OMB Qualitative Supporting Statement B 3-22-13 3201-0011

SUPPORTING STATEMENTB FOR OMB CLEARANCE

National Youth Anti-Drug Media Campaign

Qualitative Research

OMB Control Number

3201-0011

Prepared by:

[email protected]

352 Park Avenue South

New York, New York 10010

On behalf of:

Office of National Drug Control Policy

Executive Office of the President

750 17^th St. NW

Washington, DC 20503

March 22, 2013

SUPPORTING STATEMENT B FOR OMB CLEARANCE

NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

QUALITATIVE Research

TABLE OF CONTENTS

COLLECTIONS OF INFORMATION EMPLOYING STATISTICAL METHODS

1 Respondent Universe and Sampling Methods 3

2 Contact Information for Data Collection and Analysis 3

Collections of Information Employing Statistical Methods

1. Respondent Universe and Sampling Methods

No statistical data collection or analysis is done, due to the qualitative nature of this type of research. It is not quantifiable, and includes small sample sizes for each individual round of research.

Respondents are recruited through the research facility retained to conduct the research. Recruiters use a combination of contact lists and mall intercept screening to obtain parent and youth respondents. Exact quantity, gender, age, and race/ethnicity balance is contingent upon nature of the research. Attachments 1 and 2 contain the details of how respondents are recruited.

2. Contact Information for Data Collection and Analysis

For information about data examination, contact Andrew Hertzberg (202-395-6353).

3