Registration Card Survey

SURVEY

Information about the recall
1

What is the name ofthe firm?

2

What was the recalled product?

3

What was the date of the recall?

4

How many units were sold?

5

How many units were sold with a CPSIA-required
product registration card?

Information about the consumers who registered their products
6

Of the number of units sold with a CPSIA-required
product registration card, how many consumers
registered their products?

Among these consumers:

6.1

How many consumers registered by mailing in the
CPSIA-required product registration card?

6.2

How many consumers registered online (using firm's
website)?

6.3

How many consumers registered by sending e-mail?

6.4

How many consumers used other methods to
register, if applicable? Please explain these methods.

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Information about the firm's attempt to contact the consumers directly abo ut the
recall
Overall, how many consumers did the firm attempt to contact
directl about the recall?

By using the information
provided on the product
registration cards

7.1

How many consumers did the
firm attempt to contact directly
about the recall?

7.2

How many consumers did the
firm attempt to contact about
the recall via postal mail?

7.3

How many consumers did the
firm attempt to contact about
the recall via e-mail?

7.4

How many consumers did the
firm attempt to contact about
the recall via phone?

7.5

How many consumers did the
firm attempt to contact about
the recall via other methods?
Please explain these methods.

7.6

How many consumers were not
reached due to contact
information that was no longer
valid?
l. How many consumers had
invalid postal addresses?
2. How many consumers had
invalid e-mail addresses?
3. How many consumers had
invalid phone numbers?
4. How many consumers had
other types of invalid
contact information?
Please explain the methods that
the firm uses to collect
consumer contact information
for recalls other than product
registration cards.

7.7

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By using information gathered
with methods other than product
registration cards (e.g., customer
loyalty cards, customer shipping
database)?

Information about the return/correction rate of the recalled product
8

What is the total number of products returned/corrected?

8.1

What is the total number of products returned/corrected by consumers
who were reached via information provided on the product registration
cards?

8.2

What is the total number of products returned/corrected by consumers
who were reached via contact information gathered with methods other
than product registration cards?

8.3

What is the total number of products returned/corrected by consumers
who were not reached directly but may have heard about the recall via
other means such as the firm's website, blogs, TV announcements, and
word-of-mouth?

Other Questions
9

Are there any specific methods that the firm employs to ensure that consumers notice and handle the
product registration card after purchasing the product?

10

Does the firm have any suggestions for changes to the product registration card content and design that
would make consumers more likely to register their products, enable manufacturers to more effectively
communicate with consumers in the event of a recall, or otherwise improve the utility of the product
registration cards?

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