Attachment 12 Justification

Attachment 12 Justification.docx

Testing and Evaluation of Tobacco Communication Activities

Attachment 12 Justification

OMB: 0920-0910

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National Tobacco Prevention and Control Public Education Campaign

Justification



The draft materials to be tested are being prepared for a national public education campaign which is scheduled to launch in March 2012.  The draft materials have not been approved by HHS/CDC for public distribution.

This information collection request does not include copies of the materials to be tested.  The reasons for this action are:

1.      To preserve the orderly release of approved campaign materials.

2.      To preserve CDC’s planned evaluation strategy for the public education campaign.  The evaluation plan includes a pre-campaign survey of consumers who have not been exposed to campaign messages and materials.







File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorDozier, Jacquie (CDC/ONDIEH/NCCDPHP)
File Modified0000-00-00
File Created2021-01-29

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