0920-0923 Change Request Justification_6-11-13 (v3)

Evaluation of the National Tobacco Prevention and Control Public Education Campaign

(OMB no. 0920-0923, approved 4/30/2013, exp. date 4/30/2014)

Justification for Non-Substantive Change

June 12, 2013

Revised June 19, 2013

OMB approval requested by June 21, 2013

Summary

In early 2013, CDC announced plans to launch a second phase (Phase 2) of the “Tips from Former Smokers” campaign, using advertisements similar to those used in the first phase of the Campaign in 2012. The currently-approved information collection for the National Tobacco Prevention and Control Public Education Campaign consists of a one-time online survey of smokers and non-smokers to assess their awareness of and reactions to the Phase 2 campaign as well as quit attempts and other behavioral actions that were made during the timeframe of the Phase 2 campaign. To provide information on outcomes that are specific to the nonsmoker and smoker populations, this information collection uses a screening process to determine smoker or nonsmoker status as well as instrument versions that are specific to smokers and nonsmokers.

As described in the currently-approved Information Collection Request (0920-0923), this data collection will be launched after the conclusion of the Phase 2 campaign, which is currently on air nationwide. CDC plans to launch the follow-up survey on or around June 21, 2013 following the conclusion of the campaign. CDC requests OMB approval for revisions and enhancements to our survey instruments that reflect more recent information about the Phase 2 campaign implementation. These revisions will enhance our ability to analyze the impact of the Phase 2 campaign on smokers’ quit attempts and other key outcomes. The nature of our proposed revisions can be summarized as follows:

• Revised item wording to reflect the finalized Phase 2 campaign launch and subsequent timeline. Several previously-approved items have been updated to reference the specific March 4, 2013 launch date of the campaign.

• Removal of previously approved items that are no longer relevant to the finalized Phase 2 campaign.

• Refined survey screener that includes information on household smoking behavior.

• Removal of previously approved items that were shown in past data collection to have high ceilings in their response data and limited utility in analysis.

• Enhancements to items about the Phase 2 campaign, to include more accurate details about the campaign that have been learned since the original ICR was approved. This includes information on a health care provider component of the Phase 2 campaign as well as assessment of awareness of a new campaign-specific Website that the Phase 2 advertisements are now promoting.

• Improved items to better measure methods and motivations that smokers used to quit smoking (among those who indicated having made a quit attempt). These measures will help us better understand the Phase 2 campaign’s impact on smokers’ methods and reasons for attempting to quit.

• Refined items to better measure nonsmokers’ recent cessation behavior, if any. Given our lack of a pre-Phase 2 survey, these enhancements enable us to calculate recent quit attempts that may have been made by nonsmokers.

• Minor revisions and updates to previously-approved demographic questions. These revisions are aimed at making our demographic measures more comparable to U.S. Census as well as existing KnowledgePanel profile variables.

The specific instrument revisions are outlined in Tables 1, 2, and 3 below and include details on currently-approved wording, revised item wording, and justification for each specific change. In order to launch our survey in a timely fashion, CDC respectfully requests approval of these revisions by June 21, 2013. To contain program costs, CDC plans to submit screenshots of the modified instruments upon receipt of OMB approval for changes in content.

Justification for Change

Since the approval of this information collection, CDC and its media partners have finalized the strategy for the Phase 2 campaign, including the development of a new campaign-specific website, new advertisements targeted toward health care providers and patients who they see, and other elements of advertising via mobile technologies (e.g., smartphones). In addition, the timeframe of the overall campaign has been lengthened to 16 weeks, requiring that some questionnaire items include updated references to the campaign timeframe. Hence, many of the survey revisions noted in Tables 1, 2, and 3 below involve necessary enhancements or revisions to more accurately reflect the Phase 2 campaign’s implementation.

In addition to revisions based on more recent information about the Phase 2 campaign implementation, we have also improved the questionnaires to more accurately measure emerging behavioral trends among smokers and nonsmokers. This includes information on uses of electronic cigarettes, use of cigars, and methods that smokers may have used to quit smoking. These items will provide a more accurate context (and potentially important control variables) in analysis of the Phase 2 campaign’s impact on quit attempts and other key outcomes.

The proposed changes to the approved questionnaires do not alter the original purposes and functions of the surveys. Our changes are intended to enhance the accuracy of the surveys by more closely reflecting the recently-finalized advertising plans of the campaign and improving the analytic value of variables that will be used in our analysis of the effects of the Phase 2 campaign on key outcomes of interest.

Effect of Proposed Change on Burden Estimate

None. The proposed changes result in a net increase of 8 items to the study screener, a decrease of 12 items in the smoker survey and a net decrease of 13 items in the nonsmoker survey. Given these minor changes to survey length, we believe there will be no measurable impact on the current burden estimate.

Effect of Proposed Changes on Currently Approved Instruments and Attachments

The following files will be replaced as described below:

• Replace “Att E-1. Screener Screenshots Rev Dec28 v2.pdf” with “Att E-1. Revised Screener 6-11-13.docx”

• Replace “Att C-2a. Smoker wave 3 survey 1 8 13.docx” with “Att C-2a. Revised Smoker wave 3 survey 6-11-13.docx”

• Replace “Att D-2a. Nonsmoker Follow-up Survey_1 9-13.docx” with “Att D-2a. Revised Nonsmoker Follow-up Survey_6-11-13.docx”

Table 1. Changes to Screening and Consent Process (Phase 2Survey)

Item	Currently Approved	Change Type	Revised	Justification
S1a	N/A	Addition	S1. Welcome to the CDC Health Survey! Your opinion counts! Please try to answer all questions to the best of your ability. Your answers will be kept private. We have a few qualifying questions about you and other members of your household. If you or another member of your household is selected and does our one-time 25-minute interview, the respondent will be sent [$ AMOUNT] as our way of saying “thank you.” First, are you 18 years old or older? Yes No	Provides information on household smoking, for purposes of accurate sample weighting.
G12	N/A	Addition	G12. In what state do you live?	Provides geographic information on non-responding households. This information will be used for purposes of survey weighting
G13	N/A	Addition	G13. What county do you live in?	Provides geographic information on non-responding households. This information will be used for purposes of survey weighting
G14	N/A	Addition	G14. What is the zip code where you live __________[ZIP] You told us you live in zip code [FILL ZIP]. Is this correct?	Provides geographic information on non-responding households. This information will be used for purposes of survey weighting
S1	N/A	Addition	S1. Including yourself, how many adults 18 or older are currently living in your household? 1 2 3 4 5 or more None, no adults live here	Provides information on household smoking, for purposes of accurate sample weighting.
A1	A1. What is your age?	Revision	A1. How old are you (in years)?	Updated wording to reflect current KP panel profile variable.
S2_2	N/A	Addition	S2_2. Are you….? Male Female	Previously approved gender question has been moved to screener to provide gender information on survey nonresponders
S2	N/A	Addition	S2. Next, we’d like some brief information about [ADULT] in household. What is the age and gender of the adult and has the adult smoked at least 100 cigarettes in his or her entire lifetime?	Provides information on household smoking, for purposes of accurate sample weighting.
S3	N/A	Addition	S3. For each person who smoked 100 or more cigarettes in his/her lifetime, does [he/she] smoke every day, some days, or not at all? Every day Some days Not at all [DISPLAY IF NOT SELECTED]: Thank you for your participation today. Your answers to this short survey were very valuable to us. As of this time, all the longer surveys you could participate in have been completed for us so you and your household have not been selected for our study. Thanks again for your contribution this important research.	Provides information on household smoking, for purposes of accurate sample weighting.
S6	N/A	Addition	S6. Good news! The [AGE] year old [man/woman] in your household has been selected for our study, which takes about 25 minutes to complete for a [$ AMOUNT] reward. Are you that person? Yes No	Provides information on household smoking, for purposes of sample weighting.
S6b	N/A	Addition	S6b. Welcome to the CDC Health Survey! Thank you for making sure your opinion counts! Please try to answer all questions to the best of your ability. Your answers will be kept private. Based on some information provided earlier about your household, the [AGE] year old [man/woman] in your household has been selected for our study. Are you that person? Yes No Great! Please note that the survey takes about 25 minutes to complete and you will be sent [$ AMOUNT] once the survey is completed as our way of saying “thank you.”	Provides information on household smoking, for purposes of accurate sample weighting.
A4	A4. Have you ever tried cigarette smoking, even one or two puffs? Yes No	Deletion	N/A	No longer needed for screening process
A5	A5. During the past 30 days, that is, since January 15, 2012, on how many days did you smoke cigarettes? _________ # Days I did not smoke in the past 30 days	Deletion	N/A	No longer needed for screening process
Intro & Consent	Intro & Consent. According to previous responses, you qualify to participate in a survey that will take about 25 minutes to complete. You will be asked various questions about yoru experiences with tobacco and television ads about smoking as well as a few questions about your background. The goal of this survey, which will include approximately 5,000 individuals nationwide, is to provide more in-depth analysis of mass media efforts and smoker’s reactions to television ads. Your responses will be maintained in a secure manner and no personal identification information will be passed on to the sponsors of this study. In addition, your name or other personal information will never be associated with your responses. The data collected for this research study will be combined with that of all participants before it is analyzed. If you choose to participate in this survey, you will be contacted to participate in a follow-up survey in approximately 3-4 months. The additional survey will take about the same amount of time to complete. There are no physical risks involved in participating in this study; however, it is possible that you could find some of the questions to be sensitive. If you find a question during the survey to be too personal, you may choose not to answer the question. Your participation is strictly voluntary and you may terminate your participation at any time. The benefit of participating in this study is to assist the sponsor in determining a nationwide estimate of awareness of an important media campaign. You will be awarded 15,000 KN points for completing this study. This survey is being conducted on behalf of the Centers for Disease Control and Prevention (www.cdc.gov) and RTI International (www.rti.org), a non-profit research organization that conducts studies on many types of health and social issues. If you have any questions about this study, you can contact Knowledge Networks Panel Relations at 1-800-782-6899 and you will be directed to the appropriate researchers. If you have any questions about your rights as a study participant, you can contact RTI’s Human Research Protections Office by email at [email protected], or by phone at 1-866-214-2043 (a toll-free number). Please print or save a copy of this document for your records. I have read and understand the information provided above and the study purpose and procedures are clear to me. Yes, I agree to participate in this study No, I do not wish to participate in this study	Revision	Intro & Consent. According to your previous responses, you qualify to participate in a survey that will take about 25 minutes to complete. You will be asked various questions about your experiences with tobacco and television ads about smoking as well as a few questions about your background. The goal of this survey, which will include approximately 5,000 individuals nationwide, is to provide more in-depth analysis of mass media efforts and smoker’s reactions to television ads. Your responses will be maintained in a secure manner and no personal identification information will be passed on to the sponsors of this study. In addition, your name or other personal information will never be associated with your responses. The data collected for this research study will be combined with that of all participants before it is analyzed. There are no physical risks involved in participating in this study; however, it is possible that you could find some of the questions to be sensitive. If you find a question during the survey to be too personal, you may choose not to answer the question. Your participation is strictly voluntary and you may terminate your participation at any time. The benefit of participating in this study is to assist the sponsor in determining a nationwide estimate of awareness of an important media campaign. You will be awarded 15,000 bonus points credited to your KnowledgePanel account for completing this study. This survey is being conducted on behalf of the Centers for Disease Control and Prevention (www.cdc.gov) and RTI International (www.rti.org), a non-profit research organization that conducts studies on many types of health and social issues. If you have any questions about this study, you can contact GfK Panel Relations at 1-800-782-6899 and you will be directed to the appropriate researchers. If you have any questions about your rights as a study participant, you can contact RTI’s Human Research Protections Office by email at [email protected], or by phone at 1-866-214-2043 (a toll-free number). Please print or save a copy of this document for your records. I have read and understand the information provided above and the study purpose and procedures are clear to me. Yes, I agree to participate in this study. No, I do not wish to participate in this study.	Consent screen has been revised to reflect that this is a one-wave (as opposed to 2-wave) survey. We have also updated the data collection contractor’s name (from Knowledge Networks to GfK) as the previous contractor (KN) has since been acquired by GfK and now operates under the GfK name.

Table 2. Changes to 2013 Smoker Follow-up Questionnaire (Phase 2)

Item	Currently Approved	Change Type	Revised	Justification
A3	A3. Do you now smoke every day, some days or not at all? I smoke every day I smoke on some days I do not smoke at all	Deletion	N/A	Item is deleted from main survey as it will be reassessed during screening process.
A5	N/A	Addition	A5. During the past 30 days, that is, since [DATE FILL], on how many days did you smoke cigarettes? __________ # Days	Question was previously included in original Wave 1 survey. Included here for comparison purposes.
C1a	N/A	Addition	C1a. During the past [FILL MONTHS SINCE MARCH 4, 2013], that is since March 4, 2013, have you stopped smoking for one day or longer because you were trying to quit smoking cigarettes for good? Yes No	This item corresponds to similar items on quit attempts but includes a specific time reference that anchors the respondent’s recall to the exact time period of the Tips campaign.
C2	C2. Since [DATE FILL OF CAMPAIGN LAUNCH], how many times have you stopped smoking for one day or longer because you were trying to quit smoking cigarettes for good? _________# Times	Revision	C2. Thinking about your more recent past, during the past 3 months, how many times have you stopped smoking for one day or longer because you were trying to quit smoking cigarettes for good? ____________ # Times	This item has been updated to include the phrase “Thinking about your more recent past” at the beginning of the question. This was necessary to clarify the time reference given the addition of C1a above. The 3-month variable is being kept to enable comparisons to previous survey waves.
C3	N/A	Addition	C3. How long has it been since you last smoked a cigarette? Hours (0-24) Days (0-10) Weeks (0-26) Months (0-6)	Provides additional information on how long ago smokers may have quit. This enables better analysis of Tips campaign impact on successful and/or sustained quits
C4a1	C4a1. During the past 12 months (365 days), what is the longest period of time you stopped smoking cigarettes because you were trying to quit smoking for good? ______ # Days	Deletion	N/A	This variable is no longer needed for analysis.
C4a2	C4a2. Since [DATE FILL OF CAMPAIGN LAUNCH], what is the longest period of time you stopped smoking cigarettes because you were trying to quit smoking for good? _______ # Days	Deletion	N/A	This variable is no longer needed for analysis
C4a3	C4a3. During the past 12 months (365 days), how many days did you NOT smoke (not even a puff)? ______ # Days	Deletion	N/A	This variable is no longer needed for analysis.
C4b	C4b. Since [DATE FILL OF CAMPAIGN LAUNCH], how many days did you NOT smoke (not even a puff)? _______ # Days	Deletion	N/A	This variable is no longer needed for analysis.
C4a	N/A	Addition	C4a. When you last tried to quit smoking, did you do any of the following? Give up cigarettes all at once Gradually cut back on cigarettes? Switch completely to electronic cigarettes or e-cigarettes such as Blu or NJOY? Substituted some of your regular cigarettes with e-cigarettes? Switch to mild or some other brand of cigarettes? Use nicotine replacements like the nicotine patch or nicotine gum? Use medications like Zyban or Chantix? Get help from a telephone quit line? Get help from a website such as Smokefree.gov? Get help froma doctor or other health professional?	This item is included to provide additional context on smokers’ methods of quitting and will give insights on whether the Tips campaign motivated smokers to utilize specific methods over others.
C4b	N/A	Addition	C4b. When you last tried to quit smoking, did any of the following motivate you to try to quit? A family member or friend encouraged me to try to quit Television commercials, radio ads, or other types of advertisements that talk about the health consequences of smoking My doctor or other health professional advised me to quit smoking Workplace restrictions on smoking Other, specify_______	This item provides additional information on smokers’ motivations for attempting to quit. This will enable us to more accurately assess whether the Tips campaign (i.e., TV commercials) were a specific motivation for quitting
C4c	N/A	Addition	C4c. During the past [FILL MONTHS SINCE MARCH 4, 2013] months, that is since March 4, 2013, did any doctor, nurse or health professional ask if you smoke? Yes No	CDC has recently added new taglines to the Tips campaign ads. These taglines read “Talk With Your Doctor” and are aimed at encouraging patient-doctor conversations about quitting. New items C6 and C7 are included to evaluate this new campaign component.
C4c1	N/A	Addition	C4c1. During the past 6 months, that is since March 4, 2013, have you talked with your doctor or health care professional about quitting smoking? Yes No	CDC has recently added new taglines to the Tips campaign ads. These taglines read “Talk With Your Doctor” and are aimed at encouraging patient-doctor conversations about quitting. New items C6 and C7 are included to evaluate this new campaign component.
C4d	N/A	Addition	C4d. During the [FILL MONTHS SINCE MARCH 4, 2013], that is since March 4, 2013, has a doctor, nurse or other health professional advised you to quit smoking? Yes No	CDC has recently added new taglines to the Tips campaign ads. These taglines read “Talk With Your Doctor” and are aimed at encouraging patient-doctor conversations about quitting. New items C6 and C7 are included to evaluate this new campaign component.
C5	C5. Have you stopped smoking for one day or longer since January 1, 2013 because of a New Year’s resolution to stop smoking? Yes No	Deletion	N/A	This variable is no longer needed for anlysis.
C8	C8. Do you have a time frame in mind for quitting? Yes No	Deletion	N/A	This variable is no longer needed for analysis.
C13	C13. How do you think most people who are important to you would feel about you quitting tobacco use during the next 12 months? Would they… Strongly disapprove Disapprove Neither disapprove nor approve Approve Strongly approve	Deletion	N/A	Data from previous survey waves indicated a high proportion of respondents answered “Approve or Strongly Approve” to this question. Item is not useful, given high ceilings present in survey responses.
C16	C16. How many of your family members have quit smoking or are currently quitting smoking? None Only a few Some Most All	Deletion	N/A	Item is no longer useful for analysis
C17	C17. How many of your friends have quit smoking or are currently quitting smoking? None Only a few Some Most All	Deletion	N/A	Item is no longer useful for analysis
C19	C19. If you decided to quit smoking in the future, would you gather information or support for quitting from…. A telephone quitline An Internet website Class, program, or one on one counseling from a healthcare provider Your doctor or other health care professional	Deletion	N/A	Item is redundant with new question C4 noted above. Hence C19 will be deleted.
C20a	C20a. Have you called 1-800-QUIT-NOW or any other telephone quit line in the past [FILL MONTHS SINCE MARCH 4, 2013], since March 4, 2013? Yes No	Addition	N/A	This item is included to specifically anchor the respondent’s recall about quitline use to the exact timeframe of the Phase 2 Tips campaign.
C22	C22. Since [FILL DATE OF CAMPAIGN LAUNCH], have you called 1-800-QUIT-NOW or any other telephone quit line in the past 3 months? Yes No	Revision	C22. Thinking about your more recent past, have you called 1-800-QUIT-NOW or any other telephone quit line in the past 3 months? Yes No	This item has been updated to include the phrase “Thinking about your more recent past”. This is necessary to clarify the time reference given the addition of C20a above.
C23	C23. Since [FILL DATE OF CAMPAIGN LAUNCH], have you talked with your doctor or health care professional about quitting smoking? Yes No	Deletion	N/A	This item has been replaced by C4c1, noted above, which includes more accurate wording related to the “Talk with your Doctor” component of the Tips campaign.
E8b	N/A	Addition	E8b. How likely do you think it is that smoking by diabetics will make their medical complications from diabetes such as blindness, renal failure, or amputations from diabetes worse? Extremely likely Very likely Somewhat likely Very unlikely Extremely unlikely	Several of the new Phase 2 campaign ads now feature messages that focus on the health effects of smoking on diabetics. This item is intended to capture effects of those ads on these constructs.
D21_a	D21_a. Do you believe cigars, cigarillos, or little cigars smoking is: Healthier than smoking cigarettes About the same health effects as smoking cigarettes Less healthier than smoking cigarettes	Deletion	N/A	This item is no longer needed for analysis and is being deleted to accommodate other additions.
D21_b	D22_a. Do you believe smoking brown cigarettes is: Healthier than smoking cigarettes About the same health effects as smoking cigarettes Less healthier than smoking cigarettes	Deletion	N/A	This item is no longer needed for analysis and is being deleted to accommodate other additions.
D21_c	D21_c. How likely do you think it is that smoking worsens medical complications of diabetes such as blindness, renal failure, or amputations? Extremely likely Very likely Somewhat likely Very likely Extremely unlikely	Deletion	N/A	This variable has been moved to a later section of the survey (see item E8b)
D22	D22. Thinking about all the health problems in your community, how important is addressing the problem of tobacco use? Would you say it is… Among the most important health problems Equally as important as other health problems Among the least important health problems	Deletion	N/A	Data from previous survey waves indicated high ceilings in responses to this question. This variable is thus less useful in analysis and is being deleted.
D23	D23. In general, how do the adults you spend time with feel about cigarette smoking by adults?  Do they feel it is… Totally acceptable Somewhat acceptable Neither acceptable nor unacceptable Somewhat unacceptable Totally unacceptable	Deletion	N/A	Data from previous survey waves indicated high ceilings in responses to this question. This variable is thus less useful in analysis and is being deleted.
D24	D24. How do the adults you spend time with feel about someone smoking if children are present?  Do they feel it is… Totally acceptable Somewhat acceptable Neither acceptable nor unacceptable Somewhat unacceptable Totally unacceptable	Deletion	N/A	Data from previous survey waves indicated high ceilings in responses to this question. This variable is thus less useful in analysis and is being deleted.
E3	E3. Not counting decks, porches, or garages, during the past 7 days, that is, since last [TODAY’s DAY OF WEEK], on how many days did someone other than you smoke tobacco inside your home while you were at home? ________ # Days	Deletion	N/A	Current Phase 2 campaign messages do not focus on adopting home rules against secondhand smoke. Hence, this variable is not a key outcome and is being dropped.
E4.	E4. Not counting decks, porches, or garages, inside your home, is smoking…. Always allowed Allowed only at some times or in some places Never allowed	Deletion	N/A	Current Phase 2 campaign messages do not focus on adopting home rules against secondhand smoke. Hence, this variable is not a key outcome and is being dropped.
E5	E5. Not Counting motorcycles, in the vehicles that you and your family members who live with you own or lease, is smoking… Always allowed in all vehicles Sometimes allowed in at least one vehicle Never allowed in any vehicle My family does not own or lease a vehicle	Deletion	N/A	Current Phase 2 campaign messages do not focus on adopting rules against secondhand smoke in vehicles. Hence, this variable is not a key outcome and is being dropped.
E6_1.	E6_1. Please tell us if you strongly agree, agree, disagree, or strongly disagree with the following statements. Cigarette smoking has no serious effects on non-smokers	Deletion	N/A	Data from previous survey waves show that high proportions of individuals disagreed with E6_1. Given ceiling effects on this item is less useful for analysis and is being deleted.
E6_2	E6_2. Parents who live with their children should not be allowed to smoke in their homes	Deletion	N/A	Data from previous survey waves show that high proportions of individuals agreed with E6_2. Given ceiling effects on this item is less useful for analysis and is being deleted.
E6_3	E6_3. Adults should not smoke around other people in their home	Deletion	N/A	Data from previous survey waves show that high proportions of individuals agreed with E6_3. Given ceiling effects on this item is less useful for analysis and is being deleted.
E6_4	E6_4. I protect all other household members from any harm related to smoking	Deletion	N/A	Data from previous survey waves show that high proportions of individuals agreed with E6_4. Given ceiling effects on this item is less useful for analysis and is being deleted.
F1	N/A	Addition	F1. On an average day, how much television do you watch? None Less than one hour About 1 hour About 2 hours About 3 hours About 4 hours 5 hours or more	This is a previously-approved item that was asked in our original baseline survey. It is being reintroduced in the current survey in order to provide a control variable for media use habits in the current analysis of Phase 2 campaign effects on quit attempts
F2	N/A	Addition	F2. On an average day, how many hours do you listen to the radio? None Less than one hour About 1 hour About 2 hours About 3 hours About 4 hours 5 hours or more	This is a previously-approved item that was asked in our original baseline survey. It is being reintroduced in the current survey in order to provide a control variable for media use habits in the current analysis of Phase 2 campaign effects on quit attempts
F3	N/A	Addition	F3. On an average day, how many hours do you use the Internet for personal reasons? None Less than one hour About 1 hour About 2 hours About 3 hours About 4 hours 5 hours or more	This is a previously-approved item that was asked in our original baseline survey. It is being reintroduced in the current survey in order to provide a control variable for media use habits in the current analysis of Phase 2 campaign effects on quit attempts
F3a	F3a. Overall, when you use the Internet, are you mostly using your cell phone or mostly using some other device like a desktop, laptop, tablet or other mobile device? Mostly on cell phone Mostly on something else Both equally Depends Don’t know Refused	Deletion	N/A	This variable is no longer required for analysis.
F4	N/A	Addition	F4. What type of Internet connection do you have for your home computer or other primary computer? Cable/DSL/Broadband/High-Speed Dial-Up Not sure	This is a previously-approved item that was asked in our original baseline survey. It is being reintroduced in the current survey in order to provide a control variable for media use habits in the current analysis of Phase 2 campaign effects on quit attempts
F5	F5. In the past 3 months, about how often have you seen ads against smoking on television? Never Rarely Sometimes Often Always	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
F6	F6. In the past 3 months, how often have you heard ads against smoking on the radio? Never Rarely Sometimes Often Always	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
F7	F7. In the past 3 months, how often have you seen ads against smoking in newspapers or magazines? Never Rarely Sometimes Often Always	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
F8	F8. In the past 3 months, how often have you seen ads against smoking in videos, or websites online? Almost every time I was online Frequently when I was online Occasionally when I am online Never/Not that I remember I rarely or never go online or use the internet	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
F10	N/A	Addition	F10. Have you visited any quit smoking websites online in the past [FILL MONTHS SINCE MARCH 4, 2013], since March 4, 2013? Yes No	This item includes a specific reference to the exact timeframe of the Phase 2 campaign to increase accuracy of respondent’s recall.
F10a	F10a. Since [FILL DATE OF CAMPAIGN LAUNCH], have you visited any quit smoking websites online? Yes No	Revision	F10a. Thinking about your more recent past, have you visited any quit smoking websites online in the past 3 months? Yes No	We have added the phrase “Thinking about your more recent past” to the beginning of this question to clarify the time reference, given addition of F10a above. The 3-month variable is being kept to enable comparisons to previous survey waves.
F11	F11. Have you heard of the Website [insert final url]? 1. Yes 2. No	Deletion	N/A	Tips campaign final website has been determined. This item is being replaced with a new question that refers specifically to the new campaign website (see item F13a)
F12A	F12A. Since [FILL DATE OF CAMPAIGN LAUNCH], have you visited [insert final url]? 1. Yes 2. No	Deletion	N/A	Tips campaign final website has been determined. This item is being replaced with a new question that refers specifically to the new campaign website (see item F13b)
F13a	N/A	Addition	F13a. Have you heard of the Website www.cdc.gov/Tips? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items F13a-F13c assesses awareness of and use of the new campaign website.
F13b	N/A	Addition	F13b. Have you visited www.cdc.gov/Tips in the past [FILL MONTHS SINCE MARCH 4, 2013], since March 4, 2013? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items F13a-F13c assesses awareness of and use of the new campaign website.
F13c	N/A	Addition	F13c. Thinking about your more recent past, have you visited www.cdc.gov/Tips in the past 3 months? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items F13a-F13c assesses awareness of and use of the new campaign website.
F13	F13. In the past 3 months, have you seen or heard advertisements for products to help people quit smoking, such as nicotine patches or gums? Never Rarely Sometimes Often Always	Deletion	N/A	Deleted to accommodate other additions in the survey
F14	F14. Since [FILL DATE OF CAMPAIGN LAUNCH], when you were using the Internet or your smartphone, how many times did you see information about… Cigarettes and other tobacco products Ways to quit smoking Secondhand smoke The health effects of smoking Electronic cigarettes Warning labels on cigarette packages Banning menthol cigarettes Coupons or discounts for buying cigarettes or other tobacco products online Antismoking ads	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
F14a	F14a. Since [FILL DATE OF CAMPAIGN LAUNCH], have you ever seen information about any of these topics when using the following platforms? Cigarettes and other tobacco products Coupons or discounts for buying cigarettes Ways to quit smoking Advertisements for e-cigarettes	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
F14b	F14b. Since [FILL DATE OF CAMPAIGN LAUNCH], when you were using the Internet or your smartphone, how many times did you search for information about….? Cigarettes and other tobacco products Ways to quit smoking Secondhand smoke The health effects of smoking Electronic cigarettes Warning labels on cigarette packages Banning menthol cigarettes Coupons or discounts for buying cigarettes or other tobacco products online Antismoking ads	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
F15	F15. Since [FILL DATE OF CAMPAIGN LAUNCH], have you ever searched for information about any of these topics when using the following platforms? Cigarettes and other tobacco products Coupons or discounts for buying cigarettes Ways to quit smoking Advertisements for e-cigarettes	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
F16	F16. Since [FILL DATE OF CAMPAIGN LAUNCH], how many times have you shared information with other people, or posted information on your social network (e.g., Facebook, LinkedIn, Twitter, MySpace, or another social network) about each of the following? Cigarettes and other tobacco products Ways to quit smoking Secondhand smoke The health effects of smoking Electronic cigarettes Warning labels on cigarette packages Banning menthol cigarettes Coupons or discounts for buying cigarettes or other tobacco products online Antismoking ads	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
F16b	F16b. Since [FILL DATE OF CAMPAIGN LAUNCH], have you ever shared information about any of these topics when using the following platforms? Cigarettes and other tobacco products Coupons or discounts for buying cigarettes Ways to quit smoking Advertisements for e-cigarettes	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
F17	F17. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen or heard of any ads on television or radio with the following themes or slogans? Tips from a former smoker Truth Become an Ex Every Cigarette is Doing You Damage Tobacco Free Living	Revision	F17. In the [FILL MONTHS], that is since March 4, 2013, have you seen or heard of any ads on television or radio with the following themes or slogans? Tips from a former smoker Truth Become an Ex Every Cigarette is Doing You Damage Tobacco Free Living	This item has been updated to reference the specific timeframe of the Phase 2 Tips campaign. This revision will increase accuracy of respondents’ recall
F18a	F18a. Have you heard of the Website www.cdc.gov/tobacco/campaign/tips? Yes No	Deletion	N/A	The Phase 2 campaign now promotes a different website. Questions F18a and F18b are no longer needed.
F18b	F18b. Have you visited www.cdc.gov/tobacco/campaign/tips in the past 3 months? Yes No	Deletion	N/A	The Phase 2 campaign now promotes a different website. Questions F18a and F18b are no longer needed.
F24	F24. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen this ad on television? Yes No	Revision	F24. Have you seen this ad on television in the past [FILL MONTHS], since March 4, 2013? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
F24A	F24A. Since [FILL DATE OF CAMPAIGN LAUNCH], how frequently have you seen this ad on television? Rarely Sometimes Often Very Often	Revision	F24A. In the past [FILL MONTHS SINCE March 4, 2013], how frequently have you seen this ad on television? Rarely Sometimes Often Very Often	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
F24A1	F24A1. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen this ad on the internet? Yes No	Revision	F24b. Have you seen this ad online in the past [FILL MONTHS], since March 4, 2013? Yes No	This item is being revised to more accurately measure awareness of TV ads via online video.
F24B	F24B. Since [FILL DATE OF CAMPAIGN LAUNCH], how frequently have you seen this ad on the internet? Rarely Sometimes Often Very Often	Revision	F24c. In the past [FILL MONTHS SINCE March 4, 2013], how frequently have you seen this ad online? Rarely Sometimes Often Very Often	This item is being revised to more accurately measure awareness of TV ads via online video.
F24c	F24c. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen this ad on a mobile device? Yes No	Deletion	N/A	This item is no longer needed for analysis.
F24d	F24d. Since [FILL DATE OF CAMPAIGN LAUNCH], how frequently have you seen this ad on a mobile device? Rarely Sometimes Often Very Often	Deletion	N/A	This item is no longer needed for analysis.
F28a	F28a. Do you think these ads would be relevant for people who smoke cigars, cigarillos or very small cigars that look like cigarettes? Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree	Deletion	N/A	This item is no longer needed for analysis.
F28b	F28b. Do you think these ads would be relevant for people who smoke brown cigarettes? Strongly Disagree Disagree Neither agree nor disagree Agree Strongly agree	Deletion	N/A	This item is no longer needed for analysis.
F28c	N/A	Addition	F28c. In the [FILL MONTHS], since March 4, 2013, have these ads stopped you from having a cigarette when you were about to smoke one? Would you say…. Never Once A few times Many times	This item has been added to provide more information on the effects of campaign ads, particularly effects on smokers’ choices in forgoing cigarettes as a result of seeing the ads
F33	N/A	Addition	F33. As you listened to this ad, how was it in terms of sound quality? Not at all clear and smooth Somewhat clear and smooth Clear and smooth Very clear and smooth Extremely clear and smooth	This is a previously approved item that has been added to assess sound quality of radio ads played during the survey. This will enable us to control for the audio quality when analyzing respondents’ awareness of radio ads.
F35	F35. Since [FILL DATE OF CAMPAIGN LAUNCH], have you heard this ad on the radio? Yes No	Revision	F35. Have you heard this ad on the radio in the past [FILL MONTHS], since March 4, 2013? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
F35A	F35A. Since [FILL DATE OF CAMPAIGN LAUNCH], how frequently have you heard this ad on the radio? Rarely Sometimes Often Very Often	Revision	F35A. In the [FILL MONTHS SINCE MARCH 4, 2013], how frequently have you heard this ad on the radio? Rarely Sometimes Often Very Often	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
F36	F36. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen any of these ads in magazines, on Websites, or in public places outside your home? Yes No	Revision	F36. In the [FILL MONTHS], since March 4, 2013, have you seen any of these ads in magazines, on Websites, or in public places outside your home? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
G14	G14. In what zip code do you live?	Deletion	N/A	This item has been replaced with a similar item that contains wording that matches the KP panel profile variable.
G2	G2. What is your sex? Male Female	Revision	G2. What is your gender? Male Female	This item is updated to match wording of KP panel profile question.
G3	G3. Are you Hispanic, Latino/a, or of Spanish origin? No, not of Hispanic, Latino/a, or Spanish origin Yes, Mexican, American, Chicano/a Yes, Puerto Rican Yes, Cuban Yes, Another Hispanic, Latino/a, or Spanish origin	Revision	G3. This question is about Hispanic ethnicity. Are you of Spanish, Hispanic, or Latino descent? No, I am not. Yes, Mexican American, Chicano/a Yes, Puerto Rican Yes, Cuban Yes, Central American Yes, South American Yes, Caribbean Yes, Other Spanish/Hispanic/Latino	Updated to include additional Hispanic origin categories for increased accuracy and to match existing KP panel profile categories
G4	G4. What is your race? White Black or African American American Indian or Alaska Native Asian Indian Chinese Filipino Japanese Korean Vietnamese Other Asian Native Hawaiian Guamanian or Chamorro Samoan Other Pacific Islander	Revision	G4. Please indicate what you consider your racial background to be. We greatly appreciate your effort to describe your background using the standard categories provided. These race categories may not fully describe you, but they do match those used by the Census Bureau. It helps us compare our survey respondents to the U.S. population. Please check one or more categories below that indicate what race(s) you consider yourself to be. White Black or African American American Indian or Alaska Native Asian/Pacific Islander	Updated to match Census Bureau categories and categories utilized in KP panel profile variables.
G5	G5. What is the highest level of school you have completed or the highest degree you have received? 5th grade or less 6th grade 7th grade 8th grade 9th grade 10th grade 11th grade 12th grade, no diploma GED or equivalent High school diploma Some college, no degree Certificate, diploma, or associate degree: occupational, technical, or vocational program Associate degree: academic program Bachelor’s degree Master’s degree Professional school degree (examples: MD, DDS, DVM, LLB, JD) Doctoral degree (examples: PhD, Edd)	Revision	G5. What is the highest level of school you have completed? No formal education 1st, 2nd, 3rd, or 4th grade 5th or 6th grade 7th grade or 8th grade 9th grade 10th grade 11th grade 12th grade, no diploma High school graduate – high school Diploma or the equivalent (GED) Some college, no degree Associate degree Bachelor’s degree Master’s degree Professional or Doctorate degree	Updated to simplify the response categories and match KP panel profile variables
G6	G6. Thinking about members of your family living in this household, what is your combined annual income, meaning the total pre-tax income from all sources earned in the past year? $0 to $9,999 $10,000 to $14,999 $15,000 to $19,999 $20,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $199,999 $200,000 or more	Revision	G6. Was your total HOUSEHOLD income in the past 12 months… Below $35,000 $35,000 or more Don’t know	Updated to match KP panel profile categories and increase accuracy of self-reported income.
G6a	N/A	Addition	G6a. We would like to get a better estimate of your total HOUSEHOLD income in the past 12 months before taxes. Was it… $5,000 to $7,499 $7,500 to $9,999 $10,000 to $12,499 $12,500 to $14,999 $15,000 to $19,999 $20,000 to $24,999 $25,000 to $29,999 $30,000 to $34,999	This item is asked of respondents who answer “below $35,000” to G6. This new item increases accuracy of self-reported income.
G6b	N/A	Addition	G6b. We would like to get a better estimate of your total HOUSEHOLD income in the past 12 months before taxes. Was it… $35,000 to $39,999 $40,000 to $49,999 $50,000 to $59,999 $60,000 to $75,999 $75,000 to $84,999 $85,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 $175,000 or more	This item is asked of respondents who answer “$35,000 or more” to G6. This new item increases accuracy of self-reported income.
G7	G7. Are you now… Married Living with a partner Divorced Widowed Separated Single, that is, never married and not now living with a partner	Revision	G7. Are you now married, widowed, divorced, separated, never married, or living with a partner? Married Widowed Divorced Separated Never married Living with a partner	Question text and response categories updated to match KP panel profile variable.
G8	G8. Which statement best describes your current employment status? Working full time as a paid employee Working full time, self-employed Not working, on temporary layoff from a job Not working, looking for work Not working, retired Not working, disabled Not working, other	Revision	G8. Which statement best describes your current employment status? Working as a paid employee Working, self-employed Not working, on temporary layoff from a job Not working, looking for work Not working, retired Not working, disabled Not working, other	Response categories 1 and 2 updated slightly to match KP panel profile variable.
G9	N/A	Addition	G9. How many smoking or tobacco related web surveys like this have you completed during the past year? None 1 survey 2 surveys 3 surveys 4 surveys 5 or more surveys	This item is being reintroduced to again assess the extent of recent participation in smoking-related surveys. This item will be used as a control variable in later analyses.
G10	N/A	Addition	G10. Did you view or listen to any videos or other advertisements about quitting smoking in any of these surveys? Yes No	This item is being added to assess extent of exposure to antismoking ads within previous surveys the participant has taken. This will be used as a control variable in later analyses.
G11	N/A	Addition	G11. Do you currently participate in any other online web panels besides Knowledge Networks? Yes No	This item assesses whether respondent participates in multiple web panels. This item will be used to examine demographic differences between single and multiple participation and will be a potentially important control variable in later analyses.
G15	N/A	Addition	G15. Have you been diagnosed by a physician or other qualified medical professional with any of the following medical conditions? Acid reflux disease ADHD or ADD Anxiety disorder Asthma, chronic bronchitis, or COPD Cancer (any type except skin cancer) Chronic pain (such as low back pain, neck pain, or Fibromyalgia) Depression Diabetes Heart attack Heart disease High blood pressure High cholesterol HIV/AIDS Kidney disease Mental health condition Multiple sclerosis Osteoporosis or osteopenia Rheumatoid arthritis Seasonal allergies Skin cancer Sleep disorders such as sleep apnea or insomnia Stroke Something else	This item was previously approved in the original ICR as part of the baseline survey. We are reintroducing it in the current survey to reassess presence of chronic conditions. This is used as a control variable in analysis of the effects of the Tips campaign on smoking-related outcomes.

Table 3. Changes to 2013 Non-Smoker Follow-up Questionnaire (Phase 2)

Item	Currently Approved	Change Type	Revised	Justification
B4_1	B4_1. Do you think you will try a cigarette soon? Definitely not Probably not Probably yes Definitely Yes	Deletion	N/A	This variable is no longer needed for analysis
B4_2	B4_2. If you started smoking cigarettes regularly, do you think you could stop smoking anytime you wanted? Definitely not Probably not Probably yes Definitely Yes	Deletion	N/A	This variable is no longer needed for analysis
B4_3	B4_3. Do you think you will smoke a cigarette anytime during the next year? Definitely not Probably not Probably yes Definitely Yes	Deletion	N/A	This variable is no longer needed for analysis
A4	N/A	Addition	A4. Have you smoked cigarettes at all, even one puff, in the past 12 months? Yes No	This item is being asked of nonsmokers to assess whether they have smoked at any point in the past 12 months. Nonsmokers who answer “yes” will also be asked new item A5 (see below)
A5	N/A	Addition	A5. Have you quit smoking cigarettes completely in the past [FILL # MONTHS SINCE MARCH 4, 2013], that is since March 4, 2013? Yes No	This item determines whether any current nonsmokers have recently quit and, specifically, whether they have recently quit since the launch of the Phase 2 Tips campaign. Recent quitters will be asked additional questions about their recent quit attempts (see below)
B1	N/A	Addition	B1. During the past 12 months, that is, since [DATE FILL], how many times have you stopped smoking for one day or longer because you were trying to quit smoking cigarettes for good? ___________ # Times	This item is asked of nonsmokers who are previously identified as having smoked at any point during the past 12 months.
B1a	N/A	Addition	B1a. During the [FILL MONTHS SINCE MARCH 4, 2013], that is since March 4, 2013, have you stopped smoking for one day or longer because you were trying to quit smoking cigarettes for good? Yes No	Enables us to assess quit attempts since the launch of the campaign, among nonsmokers who indicate having recently quit. The inclusion of this item prevents recent quitters from being excluded from quit attempt calculations
B2	N/A	Addition	B2. Thinking about your more recent past, during the past 3 months, how many times have you stopped smoking for one day or longer because you were trying to quit smoking cigarettes for good. _____________ # Times	Enables us to assess more recent quit attempts (past 3 months) since the launch of the campaign, among nonsmokers who indicate having recently quit. The inclusion of this item prevents recent quitters from being excluded from quit attempt calculations
B3	N/A	Addition	B3. How long has it been since you last smoked a cigarette? __________ Enter # Hours (0-24) Days (0-10) Weeks (0-26) Months (0-6)	This item allows us to calculate, for recent quitters, the length of time they have been abstinent from smoking. This is important for estimating population impact of the campaign on sustained quits.
B4a	N/A	Addition	B4a. When you last tried to quit smoking, did you do any of the following? Give up cigarettes all at once Gradually cut back on cigarettes? Switch completely to electronic cigarettes or e-cigarettes such as Blu or NJOY? Substituted some of your regular cigarettes with e-cigarettes? Switch to mild or some other brand of cigarettes? Use nicotine replacements like the nicotine patch or nicotine gum? Use medications like Zyban or Chantix? Get help from a telephone quit line? Get help from a website such as Smokefree.gov? Get help froma doctor or other health professional?	This item is included to provide additional context on recent quitters’ methods of quitting and will give insights on whether the Tips campaign motivated recent quitters to utilize specific methods over others.
B5	N/A	Addition	B5. When you last tried to quit smoking, did any of the following motivate you to try to quit? A family member or friend encouraged me to try to quit Television commercials, radio ads, or other types of advertisements that talk about the health consequences of smoking My doctor or other health professional advised me to quit smoking Workplace restrictions on smoking Other, specify_______	This item provides additional information on recent quitters’ motivations for attempting to quit. This will enable us to more accurately assess whether the Tips campaign (i.e., TV commercials) were a specific motivation for quitting
B6	N/A	Addition	B6. During the past [FILL MONTHS SINCE MARCH 4, 2013]months, that is since March 4, 2013, did any doctor, nurse or health professional ask if you smoke? Yes No	CDC has recently added new taglines to the Tips campaign ads. These taglines read “Talk With Your Doctor” and are aimed at encouraging patient-doctor conversations about quitting. New items C6 and C7 are included to evaluate this new campaign component.
B6a	N/A	Addition	B6a. During the past [FILL MONTHS SINCE MARCH 4, 2013] months, that is since March 4, 2013, have you talked with your doctor or health care professional about quitting smoking? Yes No	CDC has recently added new taglines to the Tips campaign ads. These taglines read “Talk With Your Doctor” and are aimed at encouraging patient-doctor conversations about quitting. New items C6 and C7 are included to evaluate this new campaign component.
B7	N/A	Addition	B7. During the past 6 months, that is since March 4, 2013, has a doctor, nurse or other health professional advised you to quit smoking? Yes No	CDC has recently added new taglines to the Tips campaign ads. These taglines read “Talk With Your Doctor” and are aimed at encouraging patient-doctor conversations about quitting. New items C6 and C7 are included to evaluate this new campaign component.
C1a	C1a. Do you believe cigar, cigarillo, or little cigar smoking is related to: Rationale: Beliefs about cigar smoking and harmful to health. Source: Adapted from NHIS (changed from cigarette to cigar question). Lung Cancer Cancer of the mouth or throat Heart Disease Diabetes Emphysema Stroke Hole in throat (stoma or tracheotomy) Buerger’s Disease Amputations (removal of limbs); Asthma Gallstones Chronic bronchitis	Deletion	N/A	Deleted to accommodate other additions noted above.
C1b.	C1b. Do you believe cigars, cigarillos, or little cigars smoking is: Healthier than smoking cigarettes About the same health effects as smoking cigarettes Less healthier than smoking cigarettes	Deletion	N/A	Deleted to accommodate other additions noted above.
C5	C5. How likely would you be to ask a stranger not to smoke around you if you couldn’t move away from their smoke? Extremely likely Very likely Somewhat likely Very unlikely Extremely unlikely	Deletion	N/A	Previous waves of survey data indicate most nonsmokers answered “Extremely likely” or “Very likely” to this question. Given ceiling effects, this variable is less useful to the analysis and is being deleted.
C6_1.	C6_1. Cigarette smoking has no serious effects on non-smokers Strongly disagree Disagree Agree Strongly agree	Deletion	N/A	Data from previous survey waves show that high proportions of individuals disagreed with C6_1. Given ceiling effects on these items, they are less useful for analysis and are being deleted.
C6_2	C6_2. Parents who live with their children should not be allowed to smoke in their homes Strongly disagree Disagree Agree Strongly agree	Deletion	N/A	Data from previous survey waves show that high proportions of individuals agreed with C6_2. Given ceiling effects on these items, they are less useful for analysis and are being deleted.
C6_3	C6_3. Adults should not smoke around other people in their home. Strongly disagree Disagree Agree Strongly agree	Deletion	N/A	Data from previous survey waves show that high proportions of individuals agreed with C6_3. Given ceiling effects on these items, they are less useful for analysis and are being deleted.
C6_4	C6_4. I protect all other household members from any harm related to smoking Strongly disagree Disagree Agree Strongly agree	Deletion	N/A	Data from previous survey waves show that high proportions of individuals agreed with C6_4. Given ceiling effects on these items, they are less useful for analysis and are being deleted.
D2	D2. Not counting decks, porches, or garages, during the past 7 days, that is, since last [TODAY’s DAY OF WEEK], on how many days did someone other than you smoke tobacco inside your home while you were at home? ________ # Days	Deletion	N/A	Current Phase 2 campaign messages do not focus on adopting home rules against secondhand smoke. Hence, this variable is not a key outcome and is being dropped.
D3.	D3. Not counting decks, porches, or garages, inside your home, is smoking…. Always allowed Allowed only at some times or in some places Never allowed	Deletion	N/A	Current Phase 2 campaign messages do not focus on adopting home rules against secondhand smoke. Hence, this variable is not a key outcome and is being dropped.
D4	D4. Not Counting motorcycles, in the vehicles that you and your family members who live with you own or lease, is smoking… Always allowed in all vehicles Sometimes allowed in at least one vehicle Never allowed in any vehicle My family does not own or lease a vehicle	Deletion	N/A	Current Phase 2 campaign messages do not focus on adopting rules against secondhand smoke in vehicles. Hence, this variable is not a key outcome and is being dropped.
D4a	N/A	Addition	D4a. During the past [FILL MONTHS SINCE MARCH 4, 2013] months, that is since March 4, 2013, have you talked to any family members or friends about the dangers of smoking? Yes No	This item is similar to previously approved item on family/friend communication but has been updated to include specific timeframe for the Phase 2 Tips campaign
D5	D5. Since [FILL DATE OF CAMPAIGN LAUNCH], have you talked to any family members or friends about the dangers of smoking? Yes No	Revision	D5. Thinking about your more recent past, during the past 3 months, have you talked to any family members or friends about the dangers of smoking? Yes No	This item has been updated to include the phrase “Thinking about your more recent past” at the beginning of the question. This was necessary to clarify the time reference given the addition of D4a above. The 3-month variable is being kept to enable comparisons to previous survey waves.
D5aa	N/A	Addition	D5aa. During the past [FILL MONTHS SINCE MARCH 4, 2013] months, that is since March 4, 2013, did you encourage a friend or family member to quit smoking? Yes No	This item is similar to previously approved item on family/friend recommendations to quit but has been updated to include specific timeframe for the Phase 2 Tips campaign
D5a	D5a. Since [FILL DATE OF CAMPAIGN LAUNCH], did you encourage a friend or family member to quit smoking?	Revision	D5a. Thinking about your more recent past, during the past 3 months, did you encourage a friend or family member to quit smoking? Yes No	This item has been updated to include the phrase “Thinking about your more recent past” at the beginning of the question. This was necessary to clarify the time reference given the addition of D5aa above. The 3-month variable is being kept to enable comparisons to previous survey waves.
D8	D8. How many of your family members have quit smoking or are currently quitting smoking? None Only a few Some Most All	Deletion	N/A	Item is no longer useful for analysis
D9	D9. How many of your friends have quit smoking or are currently quitting smoking? None Only a few Some Most All	Deletion	N/A	Item is no longer useful for analysis
E3a	E3a. Overall, when you use the Internet, are you mostly using your cell phone or mostly using some other device like a desktop, laptop, tablet or other mobile device? Mostly on cell phone Mostly on something else Both equally Depends Don’t know Refused	Deletion	N/A	Item is no longer useful for analysis
E4a	E4a. Since [FILL DATE OF CAMPAIGN LAUNCH], when you were using the Internet or your smartphone, how many times did you see information about… Cigarettes and other tobacco products Ways to quit smoking Secondhand smoke The health effects of smoking Electronic cigarettes Warning labels on cigarette packages Banning menthol cigarettes Coupons or discounts for buying cigarettes or other tobacco products online Antismoking ads	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
E4b	E4b. Since [FILL DATE OF CAMPAIGN LAUNCH], have you ever seen information about any of these topics when using the following platforms? Cigarettes and other tobacco products Coupons or discounts for buying cigarettes Ways to quit smoking Advertisements for e-cigarettes	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
E4c	E4c. Since [FILL DATE OF CAMPAIGN LAUNCH], when you were using the Internet or your smartphone, how many times did you search for information about….? Cigarettes and other tobacco products Ways to quit smoking Secondhand smoke The health effects of smoking Electronic cigarettes Warning labels on cigarette packages Banning menthol cigarettes Coupons or discounts for buying cigarettes or other tobacco products online Antismoking ads	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
E4d	E4d. Since [FILL DATE OF CAMPAIGN LAUNCH], have you ever searched for information about any of these topics when using the following platforms? Cigarettes and other tobacco products Coupons or discounts for buying cigarettes Ways to quit smoking Advertisements for e-cigarettes	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
E4e	E4e. Since [FILL DATE OF CAMPAIGN LAUNCH], how many times have you shared information with other people, or posted information on your social network (e.g., Facebook, LinkedIn, Twitter, MySpace, or another social network) about each of the following? Cigarettes and other tobacco products Ways to quit smoking Secondhand smoke The health effects of smoking Electronic cigarettes Warning labels on cigarette packages Banning menthol cigarettes Coupons or discounts for buying cigarettes or other tobacco products online Antismoking ads	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
E4f	E4f. Since [FILL DATE OF CAMPAIGN LAUNCH], have you ever shared information about any of these topics when using the following platforms? Cigarettes and other tobacco products Coupons or discounts for buying cigarettes Ways to quit smoking Advertisements for e-cigarettes	Deletion	N/A	This item is being replaced by a similar item with more accurate categories on use of mobile devices.
E5	E5. In the past 3 months, about how often have you seen ads against smoking on television? Never Rarely Sometimes Often Always	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
E6	E6. In the past 3 months, how often have you heard ads against smoking on the radio? Never Rarely Sometimes Often Always	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
E7	E7. In the past 3 months, how often have you seen ads against smoking in newspapers or magazines? Never Rarely Sometimes Often Always	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
E8	E8. In the past 3 months, how often have you seen ads against smoking in videos, or websites online? Almost every time I was online Frequently when I was online Occasionally when I am online Never/Not that I remember I rarely or never go online or use the internet	Deletion	N/A	Variable is not required for analysis and is being deleted to accommodate other additions to the survey.
E9aa	N/A	Addition	E9aa. In the past [MONTHS SINCE MARCH 4, 2013] months, that is since March 4, 2013, have you recommended any family members or friends that smoke to call a telephone quitline? Yes No	This question is similar to previously approved items on nonsmoker recommendations to family/friends call a quitline. This new version includes a reference to the specific timeframe of the Phase 2 Tips campaign.
E9a	E9a. Since [FILL DATE OF CAMPAIGN LAUNCH], have you recommended any family members or friends that smoke to call a telephone quitline? Yes No	Revision	E9a. Thinking about your more recent past, in the past 3 months, have you recommended any family members or friends that smoke to call a telephone quitline? Yes No	This item has been updated to include the phrase “Thinking about your more recent past” at the beginning of the question. This was necessary to clarify the time reference given the addition of E9aa above. The 3-month variable is being kept to enable comparisons to previous survey waves.
E10aa	N/A	Addition	E10aa. In the past [MONTHS SINCE MARCH 4, 2013], that is since March 4, 2013, have you recommended any family members or friends that smoke to call 1-800-QUIT-NOW? Yes No	This question is similar to previously approved items on nonsmoker recommendations to family/friends call 1-800-QUIT-NOW. This new version includes a reference to the specific timeframe of the Phase 2 Tips campaign.
E10a	E10a. Since [FILL DATE OF CAMPAIGN LAUNCH], have you recommended any family members or friends that smoke to call 1-800-QUIT-NOW? Yes No	Revision	E10a. Thinking about your more recent past, in the past 3 months, have you recommended any family members or friends that smoke to call 1-800-QUIT-NOW? Yes No	This item has been updated to include the phrase “Thinking about your more recent past” at the beginning of the question. This was necessary to clarify the time reference given the addition of E10aa above. The 3-month variable is being kept to enable comparisons to previous survey waves.
E10b	E10b. Since [FILL DATE OF CAMPAIGN LAUNCH], have you recommended any family members or friends that smoke to talk with their doctor or health care professional about quitting smoking? Yes No	Revision	E10b. In the past [FILL MONTHS], that is since March 4, 2013, have you recommended any family members or friends that smoke to talk with their doctor or health care professional about quitting smoking? Yes No	This item has been revised to include a more specific time reference for the Phase 2 campaign schedule
E12.	N/A	Addition	E12. Have you visited any quit smoking websites online in the past [FILL MONTHS SINCE MARCH 4, 2013], since March 4, 2013? Yes No	This question is similar to previously approved items on nonsmoker use of quit smoking websites. This new version includes a reference to the specific timeframe of the Phase 2 Tips campaign.
E13	E13. Since [FILL DATE OF CAMPAIGN LAUNCH], have you visited any quit smoking websites online in the past 3 months? Yes No	Revision	E13. Thinking about your more recent past, have you visited any quit smoking websites online in the past 3 months? Yes No	This item has been updated to include the phrase “Thinking about your more recent past” at the beginning of the question. This was necessary to clarify the time reference given the addition of E12 above. The 3-month variable is being kept to enable comparisons to previous survey waves.
E14	E14. Have you ever heard of the Website [insert final campaign url] 1. Yes 2. No	Deletion	N/A	This item is being replaced by a new item with final Tips campaign website information (see item E16c).
E16	E16. Since [FILL DATE OF CAMPAIGN LAUNCH], have you visited [insert final campaign url]? 1. Yes 2. No	Deletion	N/A	This item is being replaced by a new item with final Tips campaign website information (see item E16d).
E16a	E16a. Since [FILL DATE OF CAMPAIGN LAUNCH], have you recommended any family members or friends that smoke to [insert final campaign url]? Yes No	Deletion	N/A	This item is being replaced by a new item with final Tips campaign website information (see item E164).
E16c	N/A	Addition	E16c. Have you heard of the Website www.cdc.gov/Tips? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items E16c-E16g assesses awareness of and use of the new campaign website.
E16d	N/A	Addition	E16d. Have you visited www.cdc.gov/Tips in the past [FILL MONTHS SINCE MARCH 4, 2013] months, since March 4, 2013? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items E16c-E16g assesses awareness of and use of the new campaign website.
E16e	N/A	Addition	E16e. Thinking about your more recent past, have you visited www.cdc.gov/Tips in the past 3 months? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items E16c-E16g assesses awareness of and use of the new campaign website.
E16f	N/A	Addition	E16f. In the past [FILL MONTHS SINCE MARCH 4, 2013] months, that is since March 4, 2013, have you recommended any family members or friends that smoke to visit www.cdc.gov/Tips? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items E16c-E16g assesses awareness of and use of the new campaign website.
E16g	N/A	Addition	E16g. Thinking about your more recent past, in the past 3 months, have you recommended any family members or friends that smoke to visit www.cdc.gov/Tips? Yes No	The Phase 2 campaign promotes a new campaign-specific website www.cdc.gov/Tips. Items E16c-E16g assesses awareness of and use of the new campaign website.
E17	E17. In the past 3 months, have you seen or heard advertisements for products to help people quit smoking, such as nicotine patches or gums? Never Rarely Sometimes Often Always	Deletion	N/A	Deleted to accommodate other additions
E18	F18. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen or heard of any ads on television or radio with the following themes or slogans? Tips from a former smoker Truth Become an Ex Every Cigarette is Doing You Damage Tobacco Free Living	Revision	E18. In the past [FILL MONTHS], that is since March 4, 2013, have you seen or heard of any ads on television or radio with the following themes or slogans? Tips from a former smoker Truth Become an Ex Every Cigarette is Doing You Damage Tobacco Free Living	This item has been updated to reference the specific timeframe of the Phase 2 Tips campaign. This revision will increase accuracy of respondents’ recall
E19a	E19a. Have you heard of the Website [insert final campaign url]? Yes No	Deletion	N/A	The Phase 2 campaign now promotes a different website. Questions E19a and E19b are no longer needed.
E19b	E19b. Since [FILL DATE OF CAMPAIGN LAUNCH] have you visited [insert final campaign url]? Yes No	Deletion	N/A	The Phase 2 campaign now promotes a different website. Questions E19a and E19b are no longer needed.
E25	E25. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen this ad on television in the past 3 months? Yes No	Revision	E25. Have you seen this ad on television in the past [FILL MONTHS], since March 4, 2013? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
E26	E26. Since [FILL DATE OF CAMPAIGN LAUNCH] , how frequently have you seen this ad on television? Rarely Sometimes Often Very Often	Revision	E26. In the past [FILL MONTHS], how frequently have you seen this ad on television? Rarely Sometimes Often Very Often	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
E26a	E26a. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen this ad online? Yes No	Revision	E26a. Have you seen this ad online in the past [FILL MONTHS], since March 4, 2013? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
E26b	E26b. Since [FILL DATE OF CAMPAIGN LAUNCH], how frequently have you seen this ad online? Rarely Sometimes Often Very Often	Revision	E26b. In the past [FILL MONTHS], how frequently have you seen this ad online? Rarely Sometimes Often Very Often	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
E29a	E29a. Do you think these ads would be relevant for people who smoke cigars, cigarillos or very small cigars that look like cigarettes? Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree	Deletion	N/A	This item is being deleted to accommodate other additions.
E29b	E29b. Do you think these ads would be relevant for people who smoke brown cigarettes? Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree	Deletion	N/A	This item is being deleted to accommodate other additions.
E36	E36. Since [FILL DATE OF CAMPAIGN LAUNCH], have you heard this ad on the radio in the past 3 months? Yes No	Revision	E36. Have you heard this ad on the radio in the past [FILL MONTHS], since March 4, 2013? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
E37	E37. Since [FILL DATE OF CAMPAIGN LAUNCH], how frequently have you heard this ad on the radio? Rarely Sometimes Often Very Often	Revision	E37. In the past [FILL MONTHS SINCE MARCH 4, 2013], how frequently have you heard this ad on the radio? Rarely Sometimes Often Very Often	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
E38	E38. Since [FILL DATE OF CAMPAIGN LAUNCH], have you seen any of these ads in magazines, on Websites, or in public places outside your home? Yes No	Revision	E38. In the past [FILL MONTHS], since March 4, 2013, have you seen any of these ads in magazines, on Websites, or in public places outside your home? Yes No	This item has been updated to include reference to the specific timeframe of the Phase 2 Tips campaign.
G	G. In what zip code do you live?	Deletion	N/A	This item is being replaced by a new item that matches KP panel profile item wording.
G15	N/A	Addition	G15. Have you been diagnosed by a physician or other qualified medical professional with any of the following medical conditions? Acid reflux disease ADHD or ADD Anxiety disorder Asthma, chronic bronchitis, or COPD Cancer (any type except skin cancer) Chronic pain (such as low back pain, neck pain, or Fibromyalgia) Depression Diabetes Heart attack Heart disease High blood pressure High cholesterol HIV/AIDS Kidney disease Mental health condition Multiple sclerosis Osteoporosis or osteopenia Rheumatoid arthritis Seasonal allergies Skin cancer Sleep disorders such as sleep apnea or insomnia Stroke Something else	This item was previously approved in the original ICR as part of the baseline survey. We are reintroducing it in the current survey to reassess presence of chronic conditions. This is used as a control variable in analysis of the effects of the Tips campaign on smoking-related outcomes.

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