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Experimental Study of Comparative Direct-to-Consumer (DTC) Advertising

APPENDIX C - Study Invitation and Reminder Emails

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APPENDIX C

FDA Comparative Study

Study Invitation and Reminder E-mails


INITIAL INVITATION


Subject: Your Latest KnowledgePanel Survey


Body:


Dear [FIRST NAME],


Thanks for being an integral part of KnowledgePanel! Your latest survey can be accessed by clicking the following link:


[LINK TO SURVEY]


(If the link does not work automatically from this email, please copy the below link to your internet browser.)


[FULL URL LINK]


Our Panel Member Support Center is available if you have questions or comments. You can contact us toll free at 1-800-782-6899 or simply reply to this email invitation. In order to better serve you, please be sure to include reference [REFERENCE NUMBER] in the Subject of your message. We are always happy to hear from you!


Thanks,

KnowledgePanel Support Team


This email is intended for [FIRST NAME]


REMINDER E-MAIL


Subject: Survey Reminder (New Health Product)


Body:


Dear [FIRST NAME],


We recently sent you a survey about a new medication. Our records show that you have not had a chance to complete the survey. We think that you will find the survey interesting. We'd appreciate your completing the survey at your first convenience.  You will receive 1,000 points for your time and completion.


Thank you in advance for your time and cooperation.


KnowledgePanel Support Team





File Typeapplication/msword
File TitleAPPENDIX C
Authorjuanmanuel.vilela
Last Modified ByCTAC
File Modified2012-04-06
File Created2012-04-06

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