Concept Materials

OMB # 0925-0678
Expiration Date: 08/2016

NINDS BRAIN HEALTH CAMPAIGN CONCEPTS
September 8, 2014
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Concept 1a:
Sharp as a tack? Keep it that way.
((Image to be developed))
Dementia, not to mention heart attacks and strokes, is more likely to affect people with
high blood pressure. So make a point to get your blood pressure checked regularly. It’s
just using your head.

Concept 1b:
On the ball? Keep it that way.
((Image to be developed))
Dementia, not to mention heart attacks and strokes, is more likely to affect people with
high blood pressure. So, take steps to keep your blood pressure under control. It’s your
best shot for long term brain health.

Concept 2a:
It’s beautiful here, but not in your mind.
((Image to be developed))
The places you’ve traveled. Your better half’s favorite song. The fog of dementia robs
you of the memories you cherish. Loss of brain function, not to mention heart attacks
and strokes, is linked to high blood pressure. Take steps to keep your blood pressure
under control. And keep the best stories of your life safe.

Concept 2b:
If this were your brain, it wouldn’t be so beautiful.
((Image to be developed))
Memory. Language. Problem solving. The fog of dementia robs you of the basic skills
you need to perform everyday tasks. Loss of brain function, not to mention heart
attacks and strokes, is linked to high blood pressure. Get your blood pressure checked
regularly.

Concept 2c:
If this were your brain, the fog wouldn’t lift.
((Image to be developed))
The places you’ve traveled. Your better half’s favorite song. The haze of dementia robs
you of the memories you cherish. Loss of brain function, not to mention heart attacks
and strokes, is linked to high blood pressure. Take steps to keep your blood pressure
under control.
And keep the best stories of your life safe.

Concept 3a:
Keep the light on.
((Image to be developed))
Imagining. Problem solving. Remembering. Dementia robs you of these basic skills.
But, you have the power to keep your brain and heart functioning at their highest
possible levels. Keep your blood pressure under control so there will be no shortage of
bright ideas.