Regulation S-AM: Limitations on Affilate Marketing

ICR 201308-3235-011

OMB: 3235-0609

Federal Form Document

Forms and Documents
Document
Name
Status
Supporting Statement A
2013-12-23
IC Document Collections
IC ID
Document
Title
Status
35472
Modified
208396
New
ICR Details
3235-0609 201308-3235-011
Historical Active 201010-3235-004
SEC TM-270-548
Regulation S-AM: Limitations on Affilate Marketing
Extension without change of a currently approved collection   No
Regular
Approved without change 03/24/2014
Retrieve Notice of Action (NOA) 12/23/2013
  Inventory as of this Action Requested Previously Approved
03/31/2017 36 Months From Approved 03/31/2014
13,105 0 2,150
17,318 0 21,500
0 0 0

Regulation S-AM implements Section 214 of the Fair and Accurate Credit Transactions Act of 2003 and requires that, before a company may use certain financial information about a consumer that it receives from an affiliate to make marketing solicitations to that consumer, the consumer must be provided notice and an opportunity to opt out of receiving such solicitations.

US Code: 15 USC 80a-30(a), 80a-37, 80b-4 Name of Law: Section 31 and 38 of the Investment Company Act of 1940, and sections 204 and 211 of the Investment
   US Code: 15 USC 78q, 78q-1, 78w, 78mm Name of Law: Sections 17, 17A, 23, and 36 of the Securities Exchange Act of 1934
  
None

Not associated with rulemaking

  78 FR 56759 09/13/2013
78 FR 69714 11/20/2013
No

2
IC Title Form No. Form Name
Regulation S-AM: Limitations on Affilate Marketing
Regulation S-AM

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 13,105 2,150 0 0 10,955 0
Annual Time Burden (Hours) 17,318 21,500 0 0 -4,182 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
No
No
The reduction in annual time burden from 21,500 hours to 17,318 hours resulted from a reduction in the number of entities subject to Regulation S-AM (the estimated number of Covered Persons having one or more affiliates changed from approximately 12,038 to approximately 11,119, and the estimated number of Covered Persons required to provide notice and opt-out opportunities to consumers changed from approximately 2,150 to approximately 1,986), revised estimates of times needed for compliance, and conversion of some one-time burdens into continuing burdens.

$0
No
No
No
No
No
Uncollected
Brice Prince 202 551-5595

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
12/23/2013


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