Sa-721B Annual Retail Trade Report

Attachment 2 Page 22 of 92

OMB No. 0607-0013: Approval Expires 10/31/2011
U.S. DEPARTMENT OF COMMERCE
Economics and Statistics Administration

U.S. CENSUS BUREAU
FORM

SA-721B

(DRAFT)

2011 ANNUAL ACCOMMODATION REPORT

RV PARKS, CAMPGROUNDS, ROOM AND BOARDING HOUSES,
BED AND BREAKFAST AND OTHER ACCOMMODATIONS

DUE DATE

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Call 1-800-327-4389, option "2"
(8:00 a.m. - 5:00 p.m. ET, M-F)
YOUR RESPONSE IS
REQUIRED BY LAW. Title
13, United States Code,
requires businesses and other
organizations that receive
this questionnaire to answer
the questions and return the
report to the U.S. Census
Bureau. By the same law,
YOUR CENSUS REPORT IS
CONFIDENTIAL. It may be seen
only by persons sworn to uphold
the confidentiality of Census
Bureau information and may be
used only for statistical purposes.
Further, copies retained in
respondents' files are immune
from legal process.
(Please correct any errors in name, address, and ZIP Code.)

Return via Internet:
census.gov/econhelp/arts

Return via Fax:
1-800-447-4613

To view Survey Results:
census.gov/retail

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GENERAL INSTRUCTIONS
• Any significant change in this firm's operations should be noted in 14 .
• For establishments sold or acquired in 2011 or 2010, report data only for the period the establishments were
operated by this firm.
• Estimates are acceptable if book figures are not available.
• Enter "0" where applicable.
INCLUDE
• All accommodation establishments located in the U.S. (including the District of Columbia) operated by this
firm and its subsidiaries.
• Data for auxiliary facilities primarily engaged in supporting services to this firm's establishment(s) such as
warehouses, garages, central administrative offices, and repair services.

72113012

EXCLUDE
• Data for establishments operated by other firms, such as franchises.
• Departments and concessions operated by other firms in this firm's establishment(s).
• Data for establishments located in U.S. Territories (such as Puerto Rico, American Samoa, Guam, U.S. Virgin
Islands and Northern Mariana Islands).
SPECIAL INSTRUCTIONS

CONTINUE ON PAGE 2

Form SA-721B

Attachment 2 Page 23 of 92
Page 2

(DRAFT)

1

Not Applicable.

2

ORGANIZATIONAL CHANGE
A. Did this firm experience any acquisitions, sales, mergers, and/or divestitures in 2011 or 2010?
Yes
No - Go to

3

B. Which of the following organizational changes occurred in 2011 or 2010?
Check all that apply. If more than one organizational change occurred during the reporting period, explain in
Month

Acquisition

Day

14 .

Year

Date of organizational change . . . . . . . . . . . . . . . .
Sale
AND
Merger
Enter detailed information below
Divestiture
Name of company

EIN (9 digits)

Address (Number and street, P.O. Box, etc.)

City

State

ZIP Code

3

REPORTING PERIOD
What time period is covered by the data provided in this report?
2011
Beginning Date
Month Day
Year

Calendar year

2010
Beginning Date
Month Day
Year

Fiscal or partial year - Report beginning and ending
dates. . . . . . . . . . . . . . . . . . . . . . . . .
Month

4

Ending Date
Day
Year

Month

Ending Date
Day
Year

NUMBER OF ESTABLISHMENTS
2011

2010

A. How many hotels, including those managed for another firm, were covered by
this report in 2011 and 2010? . . . . . . . . . . . . . . . . . . . . . . . . . . . .

72113020

B. How many of the above establishments were in the following categories?
1. Both owned or leased AND managed by THIS firm

. . . . . . . . . . . . . . . . .

2. Owned or leased by THIS firm, but managed by ANOTHER firm

. . . . . . . . . . .

3. Owned by or leased by ANOTHER firm, but managed by THIS firm . . . . . . . . . .
C. If any of the above establishments were managed by another firm, list the name and EIN of the
management company below. (If more than one management company, continue in 14 or on a separate paper.)
Name of Company

EIN (9 digits)

CONTINUE ON PAGE 3

Form SA-721B
5

Attachment 2 Page 24 of 92
Page 3

(DRAFT)

SALES, RECEIPTS, OR REVENUE
INCLUDE
• Revenue from room and board
• Revenues from camp tuition and camper fees
• Receipts from guest rooms or unit rentals
• Receipts from rentals of public rooms such as
ballrooms, conference rooms, etc.
• Sales of meals, alcoholic beverages, and other
merchandise
• Sales of gaming operations
• Site rental and equipment usage fees
• Receipts from valet, laundry, parking, and other
guest services provided by this firm
• Credit and cash sales of merchandise

A. What was the revenue for this firm in
2011 and 2010? . . . . . . . . . . . .

$ Bil.

EXCLUDE
• Occupancy taxes
• Sales from auxiliary establishments
• Carrying or other finance charges
• Commissions (such as vending machine operators,
government lottery tickets, or other stores)
• Non-operating receipts (such as interest income,
income from investments, and receipts from the
rental or sale of real estate)
• Sales made by departments and concessions
operated by other firms in this firm's
accommodation establishment(s)
• Refunds and allowances for returned goods
• The actual value of rebates and discounts granted
to the purchaser, even if granted as an increase in
trade-in allowances

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

B. Did this firm collect any sales taxes in 2011 or 2010?
Yes
No - Go to

6

C. What were the total sales
taxes collected for this firm in
2011 and 2010?
Exclude excise and occupancy taxes. . . .
6

$ Bil.

Mil.

E-COMMERCE
E-commerce sales and other operating receipts are sales of goods and services where an order is placed by the
buyer; or price and terms of the sale are negotiated over an Internet, mobile device (M-commerce), extranet,
EDI network, electronic mail, or other online system. Payment may or may not be made online.
A. Did this firm have any e-commerce revenue (including accommodations booked online) in 2011 or 2010?
Yes
No - Go to

13

72113038

B. What was the total e-commerce
revenue in 2011 and 2010? . . . . . .

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

7 – 12 Not Applicable.

CONTINUE ON PAGE 4

Form SA-721B

Attachment 2 Page 25 of 92
Page 4

(DRAFT)

13 OPERATING EXPENSES
INCLUDE
• Expenses arising from the normal course of
business
• Payroll
• Depreciation and amortization

EXCLUDE
• Bad debt
• Purchases of goods for resale or cost of goods sold
• Income taxes
• Sales and other taxes collected directly from
customers and paid directly to a local, State, or
Federal government agency
• Interest expenses
• Impairment (reduction in value of long-lived assets
due to reappraisal)
• Capitalized expenses (except payroll and fringe
benefits)

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

What were the total operating expenses
for this firm in 2011 and 2010? . . . . . .
14 REMARKS - Please use this space to explain any significant year-to-year changes, to clarify responses, or indicate where
data were estimated.

15 CONTACT INFORMATION
Name of person to contact regarding this report (Please print)

Address - Number and street

Title

City

State

ZIP Code

Area code

72113046

Telephone

Number

-

Extension

Area code
Fax

Number

-

Website address

THANK YOU
for completing your 2011 ANNUAL ACCOMMODATION REPORT.
We suggest you keep a copy for your records.
Public reporting burden for this collection of information is estimated to average 23 minutes per response, including the time for assembling
data from existing records and completing the form. Send comments regarding this burden estimate or any other aspect of this collection
of information, including suggestions for reducing this burden to: Paperwork Project 0607-0013, U.S. Census Bureau, 4600 Silver Hill Road,
AMSD-3K138, Washington, DC 20233. You may e-mail comments to [email protected]; use "Paperwork Project 0607-0013" as the
subject. Respondents are not required to respond to any information collection unless it displays a valid approval number from the Office of
Management and Budget (OMB). This 8-digit number appears in the top right corner of the form.