SA-721E Annual Retail Trade Report

Attachment 2 Page 17 of 92

OMB No. 0607-0013: Approval Expires 10/31/2011
U.S. DEPARTMENT OF COMMERCE
Economics and Statistics Administration

U.S. CENSUS BUREAU
FORM

SA-721E

2011 ANNUAL ACCOMMODATION REPORT
HOTELS AND CASINO HOTELS

(DRAFT)

DUE DATE

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Call 1-800-327-4389, option "2"
(8:00 a.m. - 5:00 p.m. ET, M-F)
YOUR RESPONSE IS
REQUIRED BY LAW. Title
13, United States Code,
requires businesses and other
organizations that receive
this questionnaire to answer
the questions and return the
report to the U.S. Census
Bureau. By the same law,
YOUR CENSUS REPORT IS
CONFIDENTIAL. It may be seen
only by persons sworn to uphold
the confidentiality of Census
Bureau information and may be
used only for statistical purposes.
Further, copies retained in
respondents' files are immune
from legal process.
(Please correct any errors in name, address, and ZIP Code.)

Return via Internet:
census.gov/econhelp/arts

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1-800-447-4613

To view Survey Results:
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GENERAL INSTRUCTIONS
• Any significant change in this EIN's operations should be noted in 14 .
• For establishments sold or acquired in 2011 or 2010, report data only for the period the establishments were
operated by this EIN.
• Estimates are acceptable if book figures are not available.
• Enter "0" where applicable.

72112014

INCLUDE
• All accommodation establishments located in the U.S. (including the District of Columbia) reporting payroll
on its latest Employer's Federal Tax Return (Treasury Form 941 or 944), under the Employer Identification
Number (EIN) shown in 1 .
• Data for auxiliary facilities primarily engaged in supporting services to this EIN's establishment(s) such as
warehouses, garages, central administrative offices, and repair services.
EXCLUDE
• Data for establishments operated by other firms, such as franchises.
• Departments and concessions operated by other firms in this EIN's establishment(s).
• Data for establishments located in U.S Territories (such as Puerto Rico, American Samoa, Guam, U.S. Virgin
Islands and Northern Mariana Islands).
SPECIAL INSTRUCTIONS

CONTINUE ON PAGE 2

Form SA-721E
1

Attachment 2 Page 18 of 92
Page 2

(DRAFT)

FEDERAL EMPLOYER IDENTIFICATION NUMBER (EIN)
Does this firm report payroll under EIN
Yes
EIN (9 digits)

No - Enter current 9-digit EIN AND date payroll was first
reported for this EIN . . . . . . . . . . . . . . . . . . . . . . . . .

Month

2

Day

Year

ORGANIZATIONAL CHANGE
A. Did this EIN experience any acquisitions, sales, mergers, and/or divestitures in 2011 or 2010?
Yes
No - Go to

3

B. Which of the following organizational changes occurred in 2011 or 2010?
Check all that apply. If more than one organizational change occurred during the reporting period, explain in
Month

Acquisition

Day

14 .

Year

Date of organizational change . . . . . . . . . . . . . . . .
Sale
AND
Merger
Enter detailed information below
Divestiture
Name of company

EIN (9 digits)

Address (Number and street, P.O. Box, etc.)

City

State

ZIP Code

3

REPORTING PERIOD
What time period is covered by the data provided in this report?
Calendar year

2011
Beginning Date
Month Day
Year

2010
Beginning Date
Month Day
Year

72112022

Fiscal or partial year - Report beginning and ending
dates. . . . . . . . . . . . . . . . . . . . . . . . .
Month

Ending Date
Day
Year

Month

Ending Date
Day
Year

CONTINUE ON PAGE 3

Form SA-721E
4

Attachment 2 Page 19 of 92
Page 3

(DRAFT)

NUMBER OF ESTABLISHMENTS
2011

2010

A. How many hotels, including those managed for another firm, were covered by
this report in 2011 and 2010? . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B. How many of the above establishments were in the following categories?
1. Both owned or leased AND managed by THIS EIN . . . . . . . . . . . . . . . . . .
2. Owned or leased by THIS EIN, but managed by ANOTHER firm . . . . . . . . . . . .
3. Owned by or leased by ANOTHER firm, but managed by THIS EIN . . . . . . . . . .
C. If any of the above establishments were managed by another firm, list the name and EIN of the
management company below. (If more than one management company, continue in 14 or on a separate paper.)
Name of Company

5

EIN (9 digits)

SALES, RECEIPTS, OR REVENUE
INCLUDE
• Receipts from guest rooms or unit rentals for all
establishments owned by this firm
• Receipts from rentals of public rooms such as
ballrooms, conference rooms, etc.
• Sales of meals, alcoholic beverages, and other
merchandise
• Sales of gaming operations
• Site rental and equipment usage fees
• Receipts from valet, laundry, parking, and other
guest services provided by this firm
• For casino hotels, report sales net of promotional
allowances
• Credit and cash sales of merchandise
•

A. What was this EIN's total revenue in
2011 and 2010?
Exclude sales tax. Exclude revenue of
hotels that this EIN manages for another
firm . . . . . . . . . . . . . . . . . . .

$ Bil.

EXCLUDE
• Revenue from casinos without accommodations
• Revenue from timeshares or vacation ownership
• Occupancy taxes
• Sales from auxiliary establishments
• Carrying or other finance charges
• Commissions (such as vending machine operators,
government lottery tickets, or other stores)
• Non-operating receipts (such as interest income,
income from investments, and receipts from the
rental or sale of real estate)
• Sales made by departments and concessions
operated by other firms in this firm's
accommodation establishment(s)
• Refunds and allowances for returned goods
• The actual value of rebates and discounts granted
to the purchaser, even if granted as an increase in
trade-in allowances

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

B. Did this EIN manage any hotels for, or franchise any hotels to, another firm in 2011 or 2010?
Yes
5

E

72112030

No - Go to

CONTINUE WITH

5

ON PAGE 4

CONTINUE ON PAGE 4

Form SA-721E
5

Attachment 2 Page 20 of 92
Page 4

(DRAFT)

SALES, RECEIPTS, OR REVENUE - Continued
C. What portion of the revenue reported
in 5 A was from:

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

2010
Thou.

Dol.

1. Hotels that this EIN owns or leases? . .
2. Franchise or royalty fees? . . . . . . .
3. Management fees? . . . . . . . . . .
4. Cost reimbursables from managed
hotels? . . . . . . . . . . . . . . . .
5. Other - Specify

D. What was the total revenue in 2011
and 2010 for hotels that this EIN
manages for another firm? . . . . . .

E. Did this EIN (or hotels managed by this EIN) collect any sales taxes in 2011 or 2010?
Yes
No - Go to

6

F. What were the total sales taxes
collected in 2011 and 2010?
Exclude excise and occupancy taxes.
Include taxes for any hotels managed by
this EIN. . . . . . . . . . . . . . . . . .
6

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

E-COMMERCE
E-commerce is the sale of goods and services where the buyer places an order, or the price and terms of the
sale are negotiated, over an Internet, mobile device (M-Commerce), extranet, EDI network, electronic mail, or
other comparable online system. Payment may or may not be made online.
A. Did this EIN (or hotels managed by this EIN) have any e-commerce revenue (including rooms booked
online) in 2011 or 2010?
Yes
No - Go to

13

72112048

B. What was the total e-commerce
revenue in 2011 and 2010?
Include e-commerce for any hotels
managed by this EIN. . . . . . . . . . .

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

7 – 12 Not Applicable.

CONTINUE ON PAGE 5

Form SA-721E

Attachment 2 Page 21 of 92
Page 5

(DRAFT)

13 OPERATING EXPENSES
INCLUDE
• Expenses arising from the normal course of
business
• Payroll
• Depreciation and amortization

What were the total operating expenses
for this EIN in 2011 and 2010?
Include operating expenses for any hotels
managed by this EIN. . . . . . . . . . . . .

EXCLUDE
• Bad debt
• Purchases of goods for resale or cost of goods sold
• Income taxes
• Sales and other taxes collected directly from
customers and paid directly to a local, State, or
Federal government agency
• Interest expenses
• Impairment (reduction in value of long-lived assets
due to reappraisal)
• Capitalized expenses (except payroll and fringe
benefits)

$ Bil.

Mil.

2011
Thou.

Dol.

$ Bil.

Mil.

2010
Thou.

Dol.

14 REMARKS - Please use this space to explain any significant year-to-year changes, to clarify responses, or indicate where
data were estimated.

15 CONTACT INFORMATION
Name of person to contact regarding this report (Please print)

Address - Number and street

Title

City

State

ZIP Code

72112055

Area code
Telephone

Number

-

Extension

Area code
Fax

Number

-

Website address

THANK YOU
for completing your 2011 ANNUAL ACCOMMODATION REPORT.
We suggest you keep a copy for your records.
Public reporting burden for this collection of information is estimated to average 23 minutes per response, including the time for assembling
data from existing records and completing the form. Send comments regarding this burden estimate or any other aspect of this collection
of information, including suggestions for reducing this burden to: Paperwork Project 0607-0013, U.S. Census Bureau, 4600 Silver Hill Road,
AMSD-3K138, Washington, DC 20233. You may e-mail comments to [email protected]; use "Paperwork Project 0607-0013" as the
subject. Respondents are not required to respond to any information collection unless it displays a valid approval number from the Office of
Management and Budget (OMB). This 8-digit number appears in the top right corner of the form.