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Testing and Evaluation of Tobacco Communication Activities

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CopyTesting of Television Advertising

OMB: 0920-0910

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Thank you for your participation in this study. Unfortunately, your responses indicate that you do not fit the specific criteria needed
for this particular study, or that we have already reached our required quota of responses from participants similar to you. We
appreciate your enthusiasm for our study and hope you will join us on future surveys!

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Smoking cigarettes is something I can do with others while working

Smoking cigarettes is something I can do with others while working

I know everything there is to know about the physical effects of smoking cigarettes
I wish I knew more about the physical effects of smoking cigarettes
I think that smoking cigarettes is addictive

Would quitting smoking cigarettes positively impact your relationship with family or friends?

How dangerous or safe do you think smoking cigarettes is?
Very dangerous
Dangerous
Neither dangerous nor safe
Safe
Very safe

Do you usually use disposable electronic cigarettes/e-cigarettes, an electronic cigarette/e-cigarette that uses cartridges, or an electronic cigarette/e-cigarette that uses tanks?
Please indicate the type of e-cigarette that you use the most.
Disposable electronic cigarettes/e-cigarettes
Electronic cigarette/e-cigarette that uses cartridges
Electronic cigarette/e-cigarette that uses tanks

On average, about how many e-cigarette tanks do you now use each week?

As a former smoker, when you smoked cigarettes, did you also use electronic cigarettes/e-cigarettes at that time?

Did you use e-cigarettes as a way to quit smoking regular cigarettes?
Yes, I used electronic cigarettes/e-cigarettes to quit smoking regular cigarettes
I did not use electronic cigarettes/e-cigarettes to quit smoking regular cigarettes

Do you plan to continue to use e-cigarettes as a replacement for regular cigarettes?
Yes, I will continue to use e-cigarettes as a replacement for regular cigarettes
I plan to stop using e-cigarettes
I have stopped using e-cigarettes

You indicated previously that you have tried electronic cigarettes/e-cigarettes before but do not currently use them. Using the text box below, tell us in a few
words why you do not use electronic cigarettes/e-cigarettes now.

Jan. 14, 2013,

Do you think using electronic cigarettes/e-cigarettes keeps you from quitting smoking cigarettes, for good?

Have you ever served on active duty in the U.S. Armed Forces, Military Reserves, National Guard, or other military uniformed services?

Some cell phones are called "smartphones" because of certain features they have, such as Internet access and the ability to download apps. Is your cell phone a smartphone, such as an iPhone,
Android, Blackberry or Windows phone?

On a scale from 1 to 5, where 1 indicates not feeling any emotion, and 5 indicates feeling emotion with extreme intensity, please indicate how much this advertisement made you
feel:


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