C6 - Changes in Evaluation Constructs

Attachment C-6 Summary of Key Construct Changes.docx

Evaluation of the National Tobacco Prevention and Control Public Education Campaign

C6 - Changes in Evaluation Constructs

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Key Evaluation Constructs

Tips 2013 (Phase 2)

Tips 2014 (Phase 3)

Prevalence of quit attempts

X

X

Cigarette consumption

X

X

Desire to quit smoking

X

X

Intentions to quit smoking

X

X

Knowledge of smoking-related diseases

X

X

Perceptions of risks from smoking

X

X

Attitudes and beliefs related to smoking and smoking cessation

X

X

Attitudes and beliefs related to secondhand smoke exposure

X

X

Long-term sustained cigarette abstinence


X

Awareness of and exposure to Tips campaign advertisements

X

X

Awareness of and exposure to e-cigarette advertising


X

Receptivity to Tips campaign advertisements

X

X

Receptivity to e-cigarette advertisements


X

Awareness and use of cessation resources (Tips website & Quitline)

X

X

Nonsmokers communications with others about dangers of smoking

X

X

Nonsmokers referrals of others to cessation resources

X

X

Prevalence and motivation for e-cigarette use and dual use


X

Weekly consumption of other tobacco products


X

Perceived health benefits and risks of electronic cigarette use


X

Demographic controls (age, race, gender, etc.)

X

X

Socioeconomic characteristics

X

X

Attachment C-6: Summary of Key Changes in Evaluation Constructs

Evaluation of the National Tobacco Prevention and Control Public Education Campaign

File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorKevin Davis
File Modified0000-00-00
File Created2021-01-28

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