1
|
Initial
impressions (what captures attention first)
Time:
0:05 min
|
First,
I’d like to show you the homepage of the website we’ll
be working with today. Before you click on anything on this
page, I’d like to ask you a few questions about what you
think of this page.
|
What
catches your eye first on this page?
If
you came to this site on your own, what would you click on
first?
What
is your reaction to this page?
What
do you like best about this page?
What
you like least about this page?
Is
there anything missing from this page or anything that you would
like to see added?
Do
you have any recommendations for improvement?
|
2a
|
Recent
Outbreak
Time:
0:03 min
|
You
heard on the news that there is an ongoing outbreak of salmonella
[or
another recent outbreak].
How would you use this page to find more information about this?
Success:
-
What’s New (Outbreak section)
-
News & Outbreaks section
Follow-up
task:
How
would you find a list of all of the recent outbreaks going on?
Success:
-
News & Outbreaks section (More Outbreaks)
|
Do
users notice the labels for outbreaks, news, and vital signs?
What
do users think of the labels? Are they useful?
Do
users notice the section for news and outbreaks?
Are
users able to find information on the outbreak they are most
interested in learning about?
How
could the presentation of this information be improved?
What
information would users like to see about outbreaks on the
homepage?
What
kinds of images would users like to see associated with
outbreaks? Maps of the current outbreak areas?
|
2b
|
Recent
News
Time:
0:03 min
|
You
heard on the news that there’s been an increase in the
number of people getting measles. How would you learn more about
this?
Success:
-
What’s New (News section)
-
News & Outbreaks section
Follow-up
task:
How
would you find a list of all of the recent news from CDC?
Success:
-
News & Outbreaks section (More News)
|
Do
users notice the labels for outbreaks, news, and vital signs?
What
do users think of the labels? Are they useful?
Do
users notice the section for news and outbreaks?
Are
users able to find information on the news item they are most
interested in learning about?
How
could the presentation of this information be improved?
What
news information would users like to see on the homepage?
|
3
|
Director’s
Corner
Time:
0:02 min
|
You
would like to find more information about Dr. Frieden’s
latest briefing. Where would you look to find this information?
Success:
-
Director’s Corner
|
Are
users able to find the latest briefing from the director?
What
do users think of the section for the Director? Is it helpful?
Is there other information that should be added or removed?
Do
users notice Dr. Frieden’s latest tweet? What do users
think of this feature? Would users be willing to reply or
retweet?
|
4a
|
Feature
Time:
0:02 min
|
How
would you find tips on how to prepare for winter weather?
Success:
-
Feature
|
Do
users notice the feature at the top of the page?
What
are users’ reactions to the feature?
Do
users like the tips that appear directly on the homepage?
How
would users get to the article/feature page? What would they
click on?
Would
users like to see additional features on the homepage?
|
4b
|
Feature
(ALTERNATE
TO 4A)
Time:
0:02 min
|
How
would you find out how many people die from lung cancer each
year?
Success:
-
Feature
|
Do
users notice the feature at the top of the page?
What
are users’ reactions to the feature?
Do
users like the tips that appear directly on the homepage?
How
would users get to the article/feature page? What would they
click on?
Would
users like to see additional features on the homepage?
|
5a
|
Mega-Menu,
Health Topics: Topic listed directly within menu
Time:
0:02 min
|
There’s
recently been a lot of people you know who have come down with
the flu. You’d like to find out if it’s too late to
get a flu shot. Using this website, where would you look for
this information?
Success:
-
Health Topics: Influenza
-
A-Z Index: Influenza or Flu
|
Do
users notice the mega menus?
Do
they understand what health topics are? Do they realize that
“health topics” are the same as the former “diseases
and conditions” section? Is the new label intuitive? Is
it clear?
Do
users try to select one of the topics within the mega menu
(influenza)? If so, what do users expect to happen?
Do
users migrate to the A-Z index? If so, what do users expect
will happen when they click/tap on A-Z index?
Are
users able to effectively use the newly designed A-Z index?
|
5b
|
Mega-Menu,
Health Topics: Topic listed directly within menu
(ALTERNATE
TO 5A)
Time:
0:02 min
|
You’re
worried that you may have been exposed to a sexually transmitted
disease and would like to learn more about STDs. Where would you
look to find additional information?
Success:
-
Health Topics: STDs
-
A-Z Index: STDs, Sexually Transmitted Diseases
|
Do
users notice the mega menus?
Do
they understand what health topics are? Do they realize that
“health topics” are the same as the former “diseases
and conditions” section? Is the new label intuitive? Is
it clear?
Do
users try to select one of the topics within the mega menu
(influenza)? If so, what do users expect to happen?
Do
users migrate to the A-Z index? If so, what do users expect
will happen when they click/tap on A-Z index?
Are
users able to effectively use the newly designed A-Z index?
|
6a
|
Mega-Menu,
Healthy Living: Topic listed directly within menu
Time:
0:02 min
|
It’s
January and you’ve decided to make a New Year’s
Resolution to get active and fit. Using this website, how would
you find tips to help you get started?
Success:
Healthy
Living: Physical Activity, Obesity, Nutrition, Healthy Weight,
etc.
A-Z
Index: Physical Activity,
Obesity, Nutrition, Healthy Weight, etc.
|
Do
users notice the mega menus?
Do
users try to select one of the topics within the mega menu? If
so, what do users expect to happen?
Do
users migrate to the A-Z index? If so, what do users expect
will happen when they click/tap on A-Z index?
Are
users able to effectively use the newly designed A-Z index?
|
6b
|
Mega-Menu,
Healthy Living: Topic listed directly within menu
(ALTERNATE
TO 6A)
Time:
0:02 min
|
A
friend of yours is a smoker and you’d like to find some
tips to help them quit smoking. Where would you look to find
this information?
Success:
|
Do
users notice the mega menus?
Do
users try to select one of the topics within the mega menu? If
so, what do users expect to happen?
Do
users migrate to the A-Z index? If so, what do users expect
will happen when they click/tap on A-Z index?
Are
users able to effectively use the newly designed A-Z index?
|
7a
|
Mega-Menu,
Travelers’ Health: Map
Time:
0:02 min
|
You’re
planning a trip to India next year and would like to know what
vaccines you should get prior to your trip. How would you find
this information?
Success:
|
Do
users notice the mega menus?
Do
users go to Travelers’ Health?
Do
users know how to use the map feature?
How
do users on smaller devices find this information?
Are
users able to successfully find the information they are looking
for?
Do
users notice the list of popular destinations? Do they know how
to find other destinations?
|
7b
|
Mega-Menu,
Travelers’ Health: Map
(ALTERNATE
TO 7A)
Time:
0:02 min
|
You’re
planning a trip to Venezuela next year and would like to know
what vaccines you should get prior to your trip. How would you
find this information?
Success:
|
Do
users notice the mega menus?
Do
users go to Travelers’ Health?
Do
users know how to use the map feature?
How
do users on smaller devices find this information?
Are
users able to successfully find the information they are looking
for?
Do
users notice the list of popular destinations? Do they know how
to find other destinations?
|
8
|
Mega-Menu,
Emergency: Topic listed directly within menu
Time:
0:02 min
|
With
the recent number of tornados last year, you would like to learn
more about how to stay safe during a tornado. Where would you
look to find this information?
Success:
|
Do
users notice the mega menus?
Do
users try to select one of the topics within the mega menu? If
so, what do users expect to happen?
Do
users migrate to the A-Z index? If so, what do users expect
will happen when they click/tap on A-Z index?
Are
users able to effectively use the newly designed A-Z index?
|
9a
|
Mega-Menu,
More Menu
Time:
0:02 min
|
Using
this site, how would you find the latest data and statistics from
CDC?
Success:
|
Do
users notice the “more topics” link?
What
types of information do they expect to find in the “more
topics” section?
Are
users able to effectively use this menu to find additional
information?
Do
users migrate to the A-Z index instead of the “more
topics”?
|
9b
|
Mega-Menu,
More Menu
Time:
0:02 min
|
It’s
hockey season! You’d like to learn more information about
the symptoms of a concussion. How would you use this website to
find this information?
Success:
|
Do
users notice the “more topics” link?
What
types of information do they expect to find in the “more
topics” section?
Are
users able to effectively use this menu to find additional
information?
Do
users migrate to the A-Z index instead of the “more
topics”?
|
9c
|
Mega-Menu,
More Menu
Time:
0:02 min
|
Using
this site, how would you learn more about how to create a safe
workplace?
Success:
|
Do
users notice the “more topics” link?
What
types of information do they expect to find in the “more
topics” section?
Are
users able to effectively use this menu to find additional
information?
Do
users migrate to the A-Z index instead of the “more
topics”?
|
9d
|
Mega-Menu,
More Menu
Time:
0:02 min
|
You’d
like to learn more about CDC’s work around the world and
its efforts to improve the global health. Where would you look
to find this information?
Success:
|
Do
users notice the “more topics” link?
What
types of information do they expect to find in the “more
topics” section?
Are
users able to effectively use this menu to find additional
information?
Do
users migrate to the A-Z index instead of the “more
topics”?
|
10a
|
A-Z
Index OR the Health Topics: More Diseases & Conditions
Time:
0:02 min
|
Someone
you know was recently diagnosed with Amyotrophic Lateral
Sclerosis (ALS) (often referred to as Lou Gehrig's Disease). How
would you learn more about this disease?
Success:
|
Do
users go to the “Health Topics” menu? If so, do
they notice the link to “more topics”?
Do
users tend to go to the A-Z index to find this information?
|
10b
|
A-Z
Index OR the Health Topics: More Diseases & Conditions
(ALTERNATE
TO 10A)
Time:
0:02 min
|
You’ve
recently been diagnosed with Asthma. How would you learn more
about this condition?
Success:
|
Do
users go to the “Health Topics” menu? If so, do
they notice the link to “more topics”?
Do
users tend to go to the A-Z index to find this information?
|
10c
|
A-Z
Index OR the Health Topics: More Diseases & Conditions
(ALTERNATE
TO 10A)
Time:
0:02 min
|
Using
this website, how would you learn more about Gonorrhea?
Success:
|
Do
users go to the “Health Topics” menu? If so, do
they notice the link to “more topics”?
Do
users tend to go to the A-Z index to find this information?
|
11a
|
A-Z
Index OR the Healthy Living: More link
Time:
0:02 min
|
A
friend of yours recently found out she was expecting a baby, how
would you find tips on a healthy pregnancy?
Success:
|
Do
users go to the “Healthy Living” menu? If so, do
they notice the link to “more topics”?
Do
users tend to go to the A-Z index to find this information?
|
11b
|
A-Z
Index OR the Healthy Living: More link
(ALTERNATE
TO 11A)
Time:
0:02 min
|
You
would like to learn more about how to prevent diabetes. Using
this site, where would you look for this information?
Success:
|
Do
users go to the “Healthy Living” menu? If so, do
they notice the link to “more topics”?
Do
users tend to go to the A-Z index to find this information?
|
11c
|
A-Z
Index OR the Healthy Living: More link
(ALTERNATE
TO 11A)
Time:
0:02 min
|
You
have a 2-year old child and would like to find a list of all the
immunizations and vaccines that are recommended for your child.
Where would you look to find this information?
Success:
Healthy
Living: More Topics
A-Z
Index: Immunizations, Vaccines, Child Health, etc.
|
Do
users go to the “Healthy Living” menu? If so, do
they notice the link to “more topics”?
Do
users tend to go to the A-Z index to find this information?
|
12
|
Publications
Time:
0:02 min
|
How
would you find the latest copy of MMWR?
Success:
|
Are
users able to successfully find the publications?
Do
users look for this information in the Science section?
Where
do users expect to find this information?
|
13
|
About
CDC
Time:
0:02 min
|
You’d
like to find grants offered by CDC. Where would you look to find
this information?
Success:
|
|
14
|
CDC
24x7
Time:
0:02 min
|
You’d
like to learn more about how CDC protects people and saves lives.
What information can you find about this?
Success:
|
|
15
|
A-Z
Index of Diseases & Conditions
Time:
0:02 min
|
Start
on Health Topics Page:
You
would like to learn more about carbon monoxide poisoning. Where
would you look to find this information?
Success:
|
|
16
|
Post
Test Reactions
Time:
0:05 min
|
Let’s
take another look the webpage we were working with today.
What
is your overall reaction to the homepage?
How
does this page compare with the current homepage for CDC?
What
do you like best about this version of the homepage?
What
do you like least about this version of the homepage?
How
could this page be improved before it is released?
|
|
|
Questions
for 2nd
Tier pages
Time:
0:05 min
|
NOTE:
Many of the tasks will ask users to use second level pages to
find information. In most cases, users will not need to navigate
all the way down into the site in order to find the appropriate
content page. However, in some instances, we will ask users to
review a 2nd
tier page (i.e. Health Topics and Healthy Living). When a user
happens onto one of these two pages, the following probing
questions may be asked:
What
is your reaction to this page?
What
do you think about the layout of this page?
Do
you think that there is anything missing from the page? Is
there anything additional you would like to see added?
What
is your reaction to the campaigns on the left side of the page?
What do you think of this section?
What
do you like best about this page? What do you like least?
What
recommendations for improvement do you have?
|
|
|
Post-Test
Comparison of homepages
Time:
0:02 min
|
Please
take a minute and review both of the homepages (the proposed
homepage and the existing homepage).
Please
select the homepages that best reflects the descriptions below:
|
Homepage
A
|
Homepage
B
|
Busy
|
|
|
Attractive
|
|
|
Cluttered
|
|
|
Organized
|
|
|
Hard
to Use
|
|
|
Clean
|
|
|
Messy
|
|
|
Modern
|
|
|
Difficult
to Navigate
|
|
|
Current
(Up-to-date)
|
|
|
Which
of the two homepages do you like best? Why?
Which
of the two homepages do you think is easier to use? Why?
Which
of the two homepages would you be more likely to use more
frequently? Why?
|
|
