CDC Homepage UX -- After Release

Request for Approval under the “Generic Clearance for the Collection of Routine Customer Feedback” (OMB Control Number: 0920-0956)

TITLE OF INFORMATION COLLECTION: CDC Homepage UX – After Release

PURPOSE:

The Digital Media Branch (DMB) is currently evaluating a responsive design version of the CDC.gov homepage that was recently released. The new responsive design allows an optimal viewing experience regardless of the visitor’s viewing device (mobile phones, tablets, desktops, etc.).

In addition, while the CDC.gov homepage was refreshed a few years ago, it has not had a full redesign since 2007. Since that time, CDC web audiences have changed and technologies (specifically mobile) have resulted in different web usage patterns and web site needs. As the “face” of CDC.gov, it is important that the CDC.gov homepage keep up with these changing requirements and remain current in its design and information architecture.

We would like to test the recently released website to see if it meets audience needs and allows CDC.gov users to find public health information quickly and efficiently. The usability test would inform what is working well as well as where additional improvements could be made.

For more information on the protocol for administering the usability test, as well as the additional documentation provided please refer to attachment A-PROTOCOL-CDChomepageUX060214

List of Attachments

• A-PROTOCOL-CDChomepageUX060214

• B - Instructions -CDChomepageUX060214 – OMB

• C-Consent Forms -CDChomepageUX060214 – OMB

• D - Scenarios - CDChomepageUX060214

• E-Participant Scenario List - CDChomepageUX06022014

DESCRIPTION OF RESPONDENTS:

This is a voluntary survey, participants generally fall into the following groups:

• Healthcare Providers, (Doctor, Nurse, Physician’s Assistant, Nurse Practitioner, etc.)

• Public Health Professionals (Epidemiologist, Health Educator, Health Researcher, Health Scientist, Health Communication Specialist, etc.)

• Individuals or general consumers interested in health issues

TYPE OF COLLECTION: (Check one)

[ ] Customer Comment Card/Complaint Form [ ] Customer Satisfaction Survey

[x] Usability Testing (e.g., Website or Software) [ ] Small Discussion Group

[ ] Focus Group [ ] Other: ______________________

CERTIFICATION:

I certify the following to be true:

1. The collection is voluntary.

2. The collection is low-burden for respondents and low-cost for the Federal Government.

3. The collection is non-controversial and does not raise issues of concern to other federal agencies.

4. The results are not intended to be disseminated to the public.

5. Information gathered will not be used for the purpose of substantially informing influential policy decisions.

6. The collection is targeted to the solicitation of opinions from respondents who have experience with the program or may have experience with the program in the future.

Name:__Lisa Richman (cyn3)______________________________________________

To assist review, please provide answers to the following question:

Personally Identifiable Information:

1. Is personally identifiable information (PII) collected? [ ] Yes [x] No

2. If Yes, will any information that is collected be included in records that are subject to the Privacy Act of 1974? [ ] Yes [ x] No

3. If Yes, has an up-to-date System of Records Notice (SORN) been published? [ ] Yes [ x] No

Gifts or Payments:

Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to participants? [ ] Yes [ x] No

CDC is not directly offering an incentive to participants for their participation. However, CDC plans to contract with a company to recruit participants. CDC hasn’t specified remuneration; however, the contractor may remunerate in order to get a broad range of participants. If they do, CDC will not be directing them to do so.

BURDEN HOURS

Category of Respondent	No. of Respondents	Participation Time	Burden
Physician, or Physician’s Assistant, or Nurse, or Nurse Practitioner,	9	60	9
Individuals or general consumers interested in health issues	9	60	9
Public Health Professionals	9	60	9
Totals	27		27

FEDERAL COST: The estimated annual cost to the Federal government is __$3,561.52__

If you are conducting a focus group, survey, or plan to employ statistical methods, please provide answers to the following questions:

The selection of your targeted respondents

1. Do you have a customer list or something similar that defines the universe of potential respondents and do you have a sampling plan for selecting from this universe? [] Yes [ x]No

If the answer is yes, please provide a description of both below (or attach the sampling plan)? If the answer is no, please provide a description of how you plan to identify your potential group of respondents and how you will select them?

CDC plans to contract with a company to recruit participants. We have instructed the contracting company to identify

• 9 Healthcare providers,

• 9 Public health professionals,

• 9 General consumers.

Administration of the Instrument

1. How will you collect the information? (Check all that apply)

[ ] Web-based or other forms of Social Media

[ ] Telephone

[x] In-person

[ ] Mail

[ ] Other, Explain

2. Will interviewers or facilitators be used? [x] Yes [ ] No

Please make sure that all instruments, instructions, and scripts are submitted with the request.

Attachments are:

• A-PROTOCOL-CDChomepageUX060214

• B - Instructions -CDChomepageUX060214 – OMB

• C-Consent Forms -CDChomepageUX060214 – OMB

• D - Scenarios - CDChomepageUX060214

• E-Participant Scenario List - CDChomepageUX06022014

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