App.FF_Feeding My Baby Brochure

Appendix FF
Feeding My Baby Brochure

What can the selected State agencies
and local sites expect?
• Selected State agencies and local sites will
receive detailed communication about the study
and will participate in an orientation webinar.
• Selected State agencies and local sites will
be asked to partner with the study team. The
partnership will include communicating with the
study team, providing information on local site
characteristics, and identifying participants who
are eligible for the study.
• WIC staff members of selected sites will
complete a brief survey regarding their
knowledge and attitudes on breastfeeding and
infant/toddler nutrition.
• State agency staff and local site supervisors will
participate in key informant interviews about
WIC policies and processes.

Who is conducting the study?
Under contract with USDA/FNS, Westat of Rockville,
MD is the coordinating contractor leading the study
team. Additional study team members include:
• University of California, Los Angeles
• Altarum Institute’s Center for Food Assistance
and Nutrition, Portland, ME

The WIC Program plays a critical role
in the nutrition and health of
nearly half of the babies in the U.S.
To better understand how
WIC infants and toddlers are fed,
USDA is conducting

• Atkins Center for Weight and Health, University
of California, Berkeley
• Consultants from the University of California,
Davis and Pennsylvania State University
The United States Department of Agriculture
(USDA), Food and Nutrition Service (FNS) is
conducting this study through a contract with
Westat, located in Rockville, MD.
USDA is an equal opportunity provider and employer.

Where do I get more information?
Email questions to [email protected].

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USDA’s Food and Nutrition Service is sponsoring this landmark study to document the current feeding practices
of WIC infants and toddlers and assess WIC’s influence on those practices.
Who will be in the study?
• Nearly 8,000 WIC
participants in selected
WIC sites will be asked
to participate.
• 80 WIC sites from
States, territories,
and Indian Tribal
Organizations
nationwide will be
randomly selected
to represent all WIC
programs in the U.S.

What are the research objectives?
• Update results of data collected in the previous
WIC Infant Feeding Practices Study.

• WIC programs selected for the study will be
contacted in summer 2012.

• Compare new findings with the previous WIC
study and other major studies on infant and
toddler feeding practices and behaviors.

• Recruitment of mothers will start in early 2013.

Why should you care?

This is your opportunity to:
• Be a partner in a landmark study to
examine the impact of WIC on feeding
practices and behaviors of infants and
toddlers.

This is a longitudinal study that will enroll women
and infants as they become WIC participants and
follow them through toddlerhood.

• Study participants will receive monetary
incentives for each interview.
• Support from WIC staff at the 80 sites will
be critical to the success of the study;
interruptions to normal WIC activities will
be minimal.

• Data collection on toddlers will continue until
early in 2016.

Feeding My Baby,
A National WIC Study:

How will the study be conducted?

• After enrollment, study participants will be
interviewed periodically by telephone over
a 24-month period.

• Infant data collection will start in early 2013.

• Results from the analysis of infant feeding data
are expected at the end of 2015 and toddler
feeding analysis results in the summer of 2016.

• To ensure a scientifically representative sample,
WIC sites will be randomly selected. Only the
selected sites will be invited to join the study.

• Eligible prenatal participants and
mothers/caretakers of young infants
will be enrolled.

When does the study begin and end?

• Assess the effectiveness of different education
and breastfeeding promotion approaches in
achieving recommended feeding patterns
and behaviors.
• Assess conditions of overfeeding and
overconsumption.
• Identify nutrition education influences.
• Assess the impact of WIC food packages
on outcomes.
• Determine changes in feeding practices and
behaviors over time as infants and toddlers
transition into or out of WIC.

• Provide insight on the circumstances and
influences that impact feeding practices.
• Inform the nation about the important role
WIC plays in early childhood nutrition.