Center for Tobacco Products Positioning Initiative
FOCUS GROUP COMPOSITION
Louisville, KY
Two Adult groups:
Group 1: Current Tobacco Users
Age: 18-50
Gender: Mix
Education: Mix from some high school and less to some college & more
Ethnicity: 50% Caucasian, 25% African American, 25% other ethnicities
Group 2: Former Tobacco Users (Have quit in the past 6 months)
Age: 18-50
Gender: Mix
Education: Mix from some high school and less to some college & more
Ethnicity: 50% Caucasian, 25% African American, 25% other ethnicities
One Youth/Adolescent group:
Age: 15-17
Gender: Male
Ethnicity: Mix of ethnicities
Portland, OR
Two Adult groups:
Group 1: Current Tobacco Users
Age: 18-50
Gender: Mix
Education: Mix from some high school and less to some college & more
Ethnicity: 50% Caucasian, 25% African American, 25% other ethnicities
Group 2: Former Tobacco Users (Have quit in the past 6 months)
Age: 18-50
Gender: Mix
Education: Mix from some high school and less to some college & more
Ethnicity: 50% Caucasian, 25% African American, 25% other ethnicities
One Youth/Adolescent group:
Age: 15-17
Gender: Female
Ethnicity: Mix of ethnicities
New York, NY
One Adult group:
Current Tobacco Users
Age: 18-50
Gender: Mix
Education: Mix from some high school and less to some college & more
Ethnicity: 50% Caucasian, 25% African American, 25% other ethnicities
One Youth/Adolescent group:
Age: 15-17
Gender: Male
Ethnicity: Mix of ethnicities
| File Type | application/msword |
| File Title | Revised Focus Group Breakdown |
| Author | interbrand |
| Last Modified By | Gittleson, Daniel |
| File Modified | 2012-03-14 |
| File Created | 2012-03-08 |