FDA/CTP Consumer Risk Perceptions of Tobacco Products: 2nd Focus Group Study

OMB Control No. 0910-0497 Expiration Date: 06/30/2014

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Pre-discussion Questionnaire

1. What brand of cigarettes do you typically smoke?

Circle or write in the name of your brand, if it is not listed.

MARLBORO

NEWPORT

CAMEL

PALL MALL

WINSTON

BASIC

KOOL

DORAL

PARLIAMENT

SALEM

AMERICAN SPIRIT

OTHER: ___________________

2. How often do you buy this brand? (Circle one)

1. Always—it’s the only brand of cigarettes I smoke.

2. Almost always.

3. Most of the time.

4. Some of the time.

5. Every now and then.

3. Please indicate how well the following statements describe your brand of cigarettes:

	Strongly Disagree						Strongly Agree
Has good intentions toward ordinary people.	1	2	3	4	5	6	7
Consistently acts with the public’s best interests in mind.	1	2	3	4	5	6	7
Has the ability to implement its intentions.	1	2	3	4	5	6	7
Is skilled and effective at achieving its goals.	1	2	3	4	5	6	7

4. Please indicate the degree to which you feel the following emotions toward your brand of cigarettes:

	Not at all						Very much
Admiration	1	2	3	4	5	6	7
Pity	1	2	3	4	5	6	7
Envy	1	2	3	4	5	6	7
Contempt	1	2	3	4	5	6	7

5. How strong and loyal a preference do you feel for your brand of cigarettes?

Not at all						Very Much
1	2	3	4	5	6	7

6. How much trust do you feel for your brand of cigarettes?

Not at all						Very Much
1	2	3	4	5	6	7