FDA/CTP Consumer Risk Perceptions of Tobacco Products: 2nd Focus Group Study

Focus Groups as Used by the Food and Drug Administration

0910_0497 Round2 FG Stimuli

FDA/CTP Consumer Risk Perceptions of Tobacco Products: 2nd Focus Group Study

OMB: 0910-0497

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OMB Control No. 0910-0497 Expiration Date: 06/30/2014


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Examples of statement text. (Note: Statements such as these will be displayed to focus group participants on posters and on mock cigarette packages.)


  1. 50% more natural than most cigarettes

  2. All the satisfaction you want, with less of the chemicals you don’t

  3. Certified by an independent scientific panel as containing fewer carcinogens

  4. Contains significantly fewer toxins, according to the U.S. Toxicological Association

  5. Lower tar

  6. Contains significantly less nicotine and carbon monoxide levels compared to regular cigarettes

  7. Reduced exposure to cancer-causing chemicals

  8. Arsenic-free!

  9. America’s first cigarette with no formaldehyde

  10. Only cigarette with NO acetone—the chemical found in paint thinner

  11. 50% lower ethylene oxide

  12. Nitrosamine free!

  13. Fewer harmful chemicals than other cigarettes

  14. Independent scientific panel concluded this product is safer alternative to regular cigarettes

  15. Lower risk of lung cancer compared to other brands, according to the U.S. Board of Cancer Prevention

  16. Safer alternative to most cigarettes

  17. Results in less damage to health

  18. Lower risk of heart disease compared to regular cigarettes

  19. 100% Natural Organically Grown Tobacco




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