Online Quantitative Study of Youth Reactions to Rough-Cut Advertising Designed to Prevent Youth Tobacco Use

Copy testing will use rough cut videos. The following concepts/scripts are placeholders.

Online Quantitative Study of Youth Reactions to Rough-Cut Advertising Designed to Prevent Youth Tobacco Use; OMB Control Number 0910-0674.

STIMULI

 

Table of Contents

Tiny Bully – “If You Knew Me”        3-7

Tiny Bully – “Beast Released”        8-12

What’s it Cost? – Skin                         13-16

What’s it Cost? – Tooth                17-19

Menthol – Skin                                20

Menthol – Tooth                        21

 

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Skin - Menthol

 

Tooth - Menthol

 

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