Focus Group Study of Youth Reactions to Strategic and Creative Advertising Concepts Designed to Prevent Youth Tobacco Use among Multicultural Youth

Focus Group Study of Youth Reactions to Strategic and Creative
Advertising Concepts Designed to Prevent Youth Tobacco Use
among Multicultural Youth
Addendum C: Brand Testing Stimuli
The following stimuli will be used in the Brand Test Survey, Version A and Version B.
Please note that Version A and Version B will contain the same stimuli but in reverse order
for counterbalancing purposes.
1. Brand Names
a. Uprise
b. Blacklist
c. Syke
d. Alchemy
2. Logos
a. Uprise
1

b. Blacklist
1

2

3

2

3

2

3

2

3

c. Syke
1

d. Alchemy
1

Brand Stimuli

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