Focus Group Study of Youth Reactions to Strategic and Creative Advertising Concepts Designed to Prevent Youth Tobacco Use among Multicultural Youth

Pretesting of Tobacco Communications

Part A 2 Cultural Interview Form_Final.xlsx

Focus Group Study of Youth Reactions to Strategic and Creative Advertising Concepts Designed to Prevent Youth Tobacco Use among Multicultural Youth

OMB: 0910-0674

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Part A: Cultural Interview Form

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1. What are 2 words other people would use to describe your group of friends? 1 2
2. If I could give you 10 tickets to two concerts for you and all of your friends to go to together, which artists would that be? (Need 2 artists, Must be alive today) 1 2
3. If you could only wear two brands of clothing to school for the rest of the school year and price didn't matter, which brands would you wear? 1 2
4. If you were hosting a house party and you could have two musician/band to perform at your party, who would you pick? (Must be alive today and different from previous answers) 1 2
5. Where do you usually shop for clothes? (specific store names) 1 2















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