Focus Group Study of Youth Reactions to Strategic and Creative Advertising Concepts Designed to Prevent Youth Tobacco Use among Multicultural Youth

Unique ID: __________________

Part B: Picture Sort Worksheet

Imagine that all of the people in these pictures go to your school. Please group the pictures together of people that you think would hang out with each other. Which people would be friends with each other, hang out at school, and hang out on the weekend? Remember, don’t think about who you would be friends with, but rather who would hang out with each other.

Please make at least two groups but no more than ten groups. While you are making your groups, if any picture looks like someone that you cannot imagine at your school or that does not fit into any of the groups, please set those pictures aside.

Once you finish making your groups, please think about how you would describe each group. What are they like? What kind of music do they listen to? What do they wear? Where do they hang out on weekends?

List the 3 best words for each group below.

Group 1 Group 6

a._________________________ a.____________________________

b._________________________ b.____________________________

c._________________________ c.____________________________

Group 2 Group 7

a._________________________ a.____________________________

b._________________________ b.____________________________

c._________________________ c.____________________________

Group 3 Group 8

a._________________________ a.____________________________

b._________________________ b.____________________________

c._________________________ c.____________________________

Group 4 Group 9

a._________________________ a.____________________________

b._________________________ b.____________________________

c._________________________ c.____________________________

Group 5 Group 10

a._________________________ a.____________________________

b._________________________ b.____________________________

c._________________________ c.____________________________

Paperwork Reduction Act Statement: An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number.

The public reporting burden for this information collection has been estimated to average 20 minutes per response to complete (the time estimated to read, complete the picture sort activity, and complete this form). Send comments regarding this burden estimate or any other aspects of this information collection, including suggestions for reducing burden, to [email protected].