LGBT Campaign: Focus Group Study of Brand and Creative Concepts Designed to Prevent LGBT Young Adult Tobacco Use

LGBT Campaign: Focus Group Study of Brand and Creative Concepts Designed to Prevent
LGBT Young Adult Tobacco Use

Addendum A: Brand Testing Stimuli
The following stimuli will be used in the Brand Test Survey, Version A and Version B. Note that
Versions A and B will contain the same stimuli but in alternate order for counterbalancing purposes.
1. Brand Names
a. OUTLIVE
b. LIVE. LOVE. BE
c. DELIGHT
d. THIS FREE LIFE
2. Logos
a. OUTLIVE
1

2

3

b. LIVE. LOVE. BE
1

2

3

c. DELIGHT
1

2

3

d. THIS FREE LIFE
1

2

3

Addendum A: Brand Stimuli

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