Point-of-Sale Strategic Concept Testing – Focus Groups with Current Adult Smokers

Pretesting of Tobacco Communications

POS Strategic Concept Testing_Screener_4 23 15

Point-of-Sale Strategic Concept Testing – Focus Groups with Current Adult Smokers

OMB: 0910-0674

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Point-of-Sale Strategic Concept Testing, Screener


Shape1

OMB# 0910-0674

Exp. 03/31/2016




Point-of-sale STRATEGIC CONCEPT Testing -

FOCUS GROUPS WITH Current Adult Smokers

SCREENER


Paperwork Reduction Act Statement: The public reporting burden for this information collection has been estimated to average 5 minutes per response to complete the survey (the time estimated to read and complete). Send comments regarding this burden estimate or any other aspects of this information collection, including suggestions for reducing burden, to [email protected].




INTRODUCTION


Hello, my name is ____________ ,and I am calling on behalf of Fors Marsh Group, a professional research company. We will be conducting focus groups to test ideas for a health education campaign. Each focus group will be led by a qualified researcher and will include about six participants who will be asked to share their opinions. Focus groups will be held in LOCATION on DATES for about 90 minutes. Those who participate will receive a gift card up to $80 as a thank you for taking part in the study. May I please speak with someone in your household between the ages of 25 to 54 to see if they are qualified to participate in the study?


[REPEAT INTRO IF CALL WAS TRANSFERED]


May I ask you a few questions to see if you are qualified to participate in the study?



Yes

[ ]

[CONTINUE]

No

[ ]

[THANK AND END]



Great! Before we begin, you should know that there are no right or wrong answers to the questions I’m going to ask you. You also don’t have to answer some questions if you don’t want to. If an answer leads to me ending the call, this doesn’t mean that there was anything wrong with the answer you provided.



SECTION 1: SCREENER & DEMOGRAPHIC QUESTIONS


READ: To begin, I have a couple questions to ensure that we speak to the targeted group of people.



1.

How old are you? [____________]






RECORD RESPONSE 25 to 54

[ ]

> CONTINUE


IF age is <25 or >54

[ ]

> TERMINATE



TERMINATION LANGUAGE: Thank you for taking the time to answer these questions. Unfortunately, based on the responses you provided, you do not meet the specifications we are looking for in this study. I appreciate your time and have a good morning/afternoon/evening.



  1. In the past five years (including now), have you, a member of your immediate family or a close friend worked for any of the following types of businesses? READ LIST AND RECORD BELOW







an advertising or public relations firm?

[ ]

> TERMINATE IF YES TO ANY


a marketing or market research firm or department?

[ ]


a marketing or market research consultant?

[ ]


any kind of media company – like a TV or radio station or newspaper?

[ ]


the federal government or a federal government agency?

[ ]


a manufacturer or representative of tobacco?

[ ]


  1. When, if ever, was the last time you participated in a marketing research study, such as a consumer interview or a group discussion? DO NOT READ LIST




Within the past six months

[ ]

> TERMINATE


Over six months ago

[ ]

> CONTINUE


Never

[ ]

> SKIP TO Q5



  1. Please think about the market research studies you have participated in. What were the topics of the market research? RECORD BELOW




1)

2)





3)

4)


TERMINATE if anything related to tobacco (e.g., tobacco attitudes, tobacco behaviors such as cigarette smoking, smokeless tobacco, etc.)



SECTION 2: Tobacco Behavior




  1. Have you smoked at least 100 cigarettes in your entire life?1

(NOTE: 5 Packs=100 cigarettes)






Yes

[ ]

> CONTINUE

> TERMINATE


No

[ ]


Refused

[ ]

> TERMINATE


Don’t Know

[ ]

> TERMINATE







  1. Do you now smoke cigarettes every day, some days, or not at all?1






Every day

[ ]

> CONTINUE

> CONTINUE


Some days

[ ]


Not at all

[ ]

> TERMINATE


Refused

[ ]

> TERMINATE


Don’t Know

[ ]

> TERMINATE




  1. During the past 12 months, have you stopped smoking for one day or longer because you were trying to quit smoking?1






Yes

[ ]

> CONTINUE

> TERMINATE


No

[ ]


Refused

[ ]

> TERMINATE


Don’t Know

[ ]

> TERMINATE




  1. Do you ever buy cigarettes at the following types of stores? [Mark all that apply]


Grocery Stores

[ ]

> TERMINATE if never purchase at c-stores/gas stations. Otherwise, continue.

Drug Stores

[ ]

Convenience Stores/Gas Stations (like 7/11 or a local store)

[ ]

Tobacco Outlets

[ ]

Online

[ ]

Other: RECORD___________________

[ ]


  1. How often would you say you visit convenience stores (like 7/11 or a local store)?






More than daily

[ ]

> CONTINUE

> CONTINUE


Daily

[ ]


A few times a week

[ ]

> CONTINUE


Once a week

[ ]

> CONTINUE


Once a month

[ ]

> CONTINUE


Less than once a month

[ ]

> TERMINATE



Now, I would like to ask you questions about your use of tobacco products other than cigarettes.


  1. Have you ever smoked a cigar, even one or two puffs? 1






Yes

[ ]

> CONTINUE

> Skip to Q12


No

[ ]


Refused

[ ]

> Skip to Q12


Don’t Know

[ ]

> Skip to Q12




  1. Do you currently smoke cigars every day, some days, or not at all? 1






Every day

[ ]

> CONTINUE - QUALIFIES AS POLY-USER2

> CONTINUE - QUALIFIES AS POLY-USER


Some days

[ ]


Not at all

[ ]

> CONTINUE


Don’t Know

[ ]

> CONTINUE





  1. Have you ever smoked a cigarillo or little cigar (for example, Black & Mild or Swisher Sweets), even one or two puffs?






Yes

[ ]

> CONTINUE

> Skip to Q14


No

[ ]


Refused

[ ]

> Skip to Q14


Don’t Know

[ ]

> Skip to Q14




  1. Do you now smoke cigarillos or little cigars (for example, Black & Mild or Swisher Sweets), every day, some days, or not at all?






Every day

[ ]

> CONTINUE - QUALIFIES AS POLY-USER

> CONTINUE - QUALIFIES AS POLY-USER


Some days

[ ]


Not at all

[ ]

> CONTINUE


Don’t Know

[ ]

> CONTINUE



  1. Have you ever used or tried any smokeless tobacco products such as chewing tobacco, snuff, or snus? (Snus rhymes with goose) [Note: Snus (Swedish for snuff) is a moist smokeless tobacco, usually sold in small pouches, that is placed under the lip against the gum.] 1






Yes

[ ]

> CONTINUE

> Skip to Q16


No

[ ]


Refused

[ ]

> Skip to Q16


Don’t Know

[ ]

> Skip to Q16



  1. Do you currently use chewing tobacco, snuff, or snus every day, some days, or not at all? 1






Every day

[ ]

> CONTINUE- QUALIFIES AS POLY-USER

> CONTINUE - QUALIFIES AS POLY-USER


Some days

[ ]


Not at all

[ ]

> CONTINUE


Don’t Know

[ ]

> CONTINUE




  1. Have you ever tried an electronic cigarette, or e-cigarette, even just one time?






Yes

[ ]

> CONTINUE

> Skip to Q18


No

[ ]


Refused

[ ]

> Skip to Q18


Don’t Know

[ ]

> Skip to Q18




  1. Do you currently use an electronic cigarette, or e-cigarette, every day, some days, or not at all?






Every day

[ ]

> CONTINUE -QUALIFIES AS POLY-USER

> CONTINUE - QUALIFIES AS POLY-USER


Some days

[ ]


Not at all

[ ]

> CONTINUE


Don’t Know

[ ]

> CONTINUE




  1. Have you ever tried smoking tobacco from a hookah or a waterpipe, even just one time?






Yes

[ ]

> CONTINUE

> Skip to Q20


No

[ ]


Refused

[ ]

> Skip to Q20


Don’t Know

[ ]

> Skip to Q20




  1. Do you currently smoke tobacco from a hookah or a waterpipe every day, some days, or not at all?






Every day

[ ]

> CONTINUE -QUALIFIES AS POLY-USER

> CONTINUE - QUALIFIES AS POLY-USER


Some days

[ ]


Not at all

[ ]

> CONTINUE


Don’t Know

[ ]

> CONTINUE


<If Q5 = yes AND Q6 = every or some days AND respondent does not qualify as poly-user by Q10-19, s/he qualifies as current smoker>


READ: Great. I have a couple last questions to ensure that we speak to a variety of people.




  1. What is your gender? DO NOT READ LIST






Male

[ ]

> CONTINUE


Female

[ ]


Other: RECORD VERBATIM

[ ]


PLEASE AIM TO RECRUIT MIX OF GENDER FOR EACH GROUP




  1. Which of the following best describes your racial or ethnic background? RECORD ALL THAT APPLY






White or Caucasian

[ ]

> CONTINUE


Black or African American

[ ]


Asian

[ ]


Hispanic or Latino

[ ]


Native American or Alaska Native

[ ]


Native Hawaiian or Other Pacific Islander

[ ]


Mixed or Other

[ ]


PLEASE AIM TO RECRUIT MIX OF RACE/ETHNICITIES FOR EACH GROUP




SECTION 3: INVITATION TO PARTICIPATE IN FOCUS GROUP



Thank you for your time today. We would like to invite you to participate in a focus group. The focus group will take place at LOCATION, and we will be asking your reactions to several ideas for a health education campaign. Portions of the interview will be recorded.


The interviews are being held on DATES and will last approximately 90 minutes.


Your opinions are very important to us. You will receive $80 as a token of appreciation in the form of a gift card.


People who have been invited to participate in this type of project have found the experience to be enjoyable and informative.



  1. Are you interested in participating in this study?




Yes

[ ]

> CONTINUE


No

[ ]

> TERMINATE


READ: Great! I am going to give you the address and contact information for the facility. Please make sure that you are there by the scheduled start time for any necessary checking in. Do you have a pen and paper?


GIVE LOCATION OF FACILITY

1 Behavioral Risk Factor Surveillance System (BRFSS)

2 Bombard, J. M.; Pederson, L. L.; Nelson, D. E.; & Malarcher, A. M. (2007). Are smokers only using cigarettes: Exploring current polytobacco use among an adult population. Addictive Behavior, 32, 2411–2419.

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