Point-of-Sale Creative Concept Testing – Focus Groups with Current Adult Smokers

OMB# 0910-0796

Exp. 06/30/2018

Point-of-Sale Creative Concept Testing, Screener

Point-of-sale Creative CONCEPT Testing -

FOCUS GROUPS WITH Current Adult Smokers

SCREENER

Paperwork Reduction Act Statement: The public reporting burden for this information collection has been estimated to average 5 minutes per response to complete the survey (the time estimated to read and complete). Send comments regarding this burden estimate or any other aspects of this information collection, including suggestions for reducing burden, to [email protected].

INTRODUCTION

Hello, my name is ____________ , and I am calling on behalf of Fors Marsh Group, a professional research company. We will be conducting focus groups to test ideas for a health education campaign. Each focus group will be led by a qualified researcher and will include about four participants who will be asked to share their opinions. Focus groups will be held in LOCATION on DATES for about 90 minutes. Those who participate will receive a $75 gift card as a thank you for taking part in the study. May I please speak with someone in your household between the ages of 25 to 54 to see if they are qualified to participate in the study?

[REPEAT INTRO IF CALL WAS TRANSFERED]

May I ask you a few questions to see if you are qualified to participate in the study?

Yes	[ ]	[CONTINUE]
No	[ ]	[THANK AND END]

Great! Before we begin, you should know that there are no right or wrong answers to the questions I’m going to ask you. You also don’t have to answer some questions if you don’t want to. If an answer leads to me ending the call, this doesn’t mean that there was anything wrong with the answer you provided.

SECTION 1: SCREENER & DEMOGRAPHIC QUESTIONS

READ: To begin, I have a couple questions to ensure that we speak to the targeted group of people.

ZIP_CODE. What is your zip code?

IF ELIGIBLE PER ZIP CODE INSTRUCTIONS BELOW	[ ]	[CONTINUE]
IF NOT ELIGIBLE PER ZIP CODE INSTRUCTIONS BELOW	[ ]	[THANK AND END]

ZIP CODE INSTRUCTIONS – please refer to Eligible Zip Code document.

1. Ask for caller’s zip code:

1. If matches unhighlighted zip: ELIGIBLE

2. If matches highlighted zip: GO TO B

2. Ask what county they reside in [RECORD]

   1. If matches eligible county: ELIGIBLE

   2. If does not match eligible county: INELIGIBLE [THANK AND END]

   3. If caller is unsure of county: record address, flag screener and confirm eligibility with Fors Marsh Group before booking participant

1.	How old are you? [____________]
		RECORD RESPONSE 25 to 54	[ ]	> CONTINUE
		IF age is <25 or >54	[ ]	> TERMINATE

TERMINATION LANGUAGE: Thank you for taking the time to answer these questions. Unfortunately, based on the responses you provided, you do not meet the specifications we are looking for in this study. I appreciate your time and have a good morning/afternoon/evening.

In the past five years (including now), have you, a member of your immediate family or a close friend worked for any of the following types of businesses? READ LIST AND RECORD BELOW
	an advertising or public relations firm?	[ ]	> TERMINATE IF YES TO ANY
	a marketing or market research firm or department?	[ ]
	a marketing or market research consultant?	[ ]
	any kind of media company – like a TV or radio station or newspaper?	[ ]
	the federal government or a federal government agency?	[ ]
	a manufacturer or representative of tobacco?	[ ]

2. When, if ever, was the last time you participated in a marketing research study, such as a consumer interview or a group discussion? DO NOT READ LIST

		Within the past six months	[ ]	> TERMINATE
		Over six months ago	[ ]	> CONTINUE
		Never	[ ]	> SKIP TO Q5

2. Please think about the market research studies you have participated in. What were the topics of the market research? RECORD BELOW

		1)		2)
		3)		4)

TERMINATE if anything related to tobacco (e.g., tobacco attitudes, tobacco behaviors such as cigarette smoking, smokeless tobacco, etc.)

SECTION 2: Tobacco Behavior

	Have you smoked at least 100 cigarettes in your entire life?1 (NOTE: 5 Packs=100 cigarettes)
		Yes	[ ]	> CONTINUE > TERMINATE
		No	[ ]
		Refused	[ ]	> TERMINATE
		Don’t Know	[ ]	> TERMINATE

	Do you now smoke cigarettes every day, some days, or not at all?1
		Every day	[ ]	> CONTINUE > CONTINUE
		Some days	[ ]
		Not at all	[ ]	> TERMINATE
		Refused	[ ]	> TERMINATE
		Don’t Know	[ ]	> TERMINATE
	During the past 12 months, have you stopped smoking for one day or longer because you were trying to quit smoking?1
		Yes	[ ]	> CONTINUE > TERMINATE
		No	[ ]
		Refused	[ ]	> TERMINATE
		Don’t Know	[ ]	> TERMINATE

2. Do you ever buy cigarettes at the following types of stores? [Mark all that apply]

Grocery Stores	[ ]	> TERMINATE if never purchase at c-stores/gas stations. Otherwise, continue.
Drug Stores or pharmacy	[ ]
Convenience Stores/Gas Stations (like 7/11 or a local store)	[ ]
Tobacco Outlets	[ ]
Online	[ ]
Other: RECORD___________________	[ ]

2. How often would you say you visit convenience stores (like 7/11, or a local store)?

More than daily

[ ]

> CONTINUE

> CONTINUE

Daily

[ ]

A few times a week

[ ]

> CONTINUE

Once a week

[ ]

> CONTINUE

Once a month

[ ]

> CONTINUE

Less than once a month

[ ]

> TERMINATE

	Now, I would like to ask you questions about your use of tobacco products other than cigarettes. Have you ever smoked a cigar, even one or two puffs? 1
		Yes	[ ]	> CONTINUE > Skip to Q12
		No	[ ]
		Refused	[ ]	> Skip to Q12
		Don’t Know	[ ]	> Skip to Q12

	Do you currently smoke cigars every day, some days, or not at all? 1
		Every day	[ ]	> CONTINUE - QUALIFIES AS POLY-USER2 > CONTINUE - QUALIFIES AS POLY-USER > CONTINUE > CONTINUE
		Some days	[ ]
		Not at all	[ ]
		Don’t Know	[ ]

	Have you ever smoked a cigarillo or little cigar (for example, Black & Mild or Swisher Sweets), even one or two puffs?
		Yes	[ ]	> CONTINUE > Skip to Q14
		No	[ ]
		Refused	[ ]	> Skip to Q14
		Don’t Know	[ ]	> Skip to Q14

	Do you now smoke cigarillos or little cigars (for example, Black & Mild or Swisher Sweets), every day, some days, or not at all?
		Every day	[ ]	> CONTINUE - QUALIFIES AS POLY-USER > CONTINUE - QUALIFIES AS POLY-USER > CONTINUE > CONTINUE
		Some days	[ ]
		Not at all	[ ]
		Don’t Know	[ ]

	Have you ever used or tried any smokeless tobacco products such as chewing tobacco, snuff, or snus? (Snus rhymes with goose) [Note: Snus (Swedish for snuff) is a moist smokeless tobacco, usually sold in small pouches, that is placed under the lip against the gum.] 1
		Yes	[ ]	> CONTINUE > Skip to Q16
		No	[ ]
		Refused	[ ]	> Skip to Q16
		Don’t Know	[ ]	> Skip to Q16

	Do you currently use chewing tobacco, snuff, or snus every day, some days, or not at all? 1
		Every day	[ ]	> CONTINUE- QUALIFIES AS POLY-USER > CONTINUE - QUALIFIES AS POLY-USER > CONTINUE > CONTINUE
		Some days	[ ]
		Not at all	[ ]
		Don’t Know	[ ]

	Have you ever tried an electronic cigarette, or e-cigarette, even just one time?
		Yes	[ ]	> CONTINUE > Skip to Q18
		No	[ ]
		Refused	[ ]	> Skip to Q18
		Don’t Know	[ ]	> Skip to Q18

	Do you currently use an electronic cigarette, or e-cigarette, every day, some days, or not at all?
		Every day	[ ]	> CONTINUE -QUALIFIES AS POLY-USER > CONTINUE - QUALIFIES AS POLY-USER > CONTINUE > CONTINUE
		Some days	[ ]
		Not at all	[ ]
		Don’t Know	[ ]

	Have you ever tried smoking tobacco from a hookah or a waterpipe, even just one time?
		Yes	[ ]	> CONTINUE > Skip to Q20
		No	[ ]
		Refused	[ ]	> Skip to Q20
		Don’t Know	[ ]	> Skip to Q20

	Do you currently smoke tobacco from a hookah or a waterpipe every day, some days, or not at all?
		Every day	[ ]	> CONTINUE -QUALIFIES AS POLY-USER > CONTINUE - QUALIFIES AS POLY-USER > CONTINUE > CONTINUE
		Some days	[ ]
		Not at all	[ ]
		Don’t Know	[ ]

<If Q5 = yes AND Q6 = every or some days AND respondent does not qualify as poly-user by Q10-19, s/he qualifies as current smoker>

READ: Great. I have a couple last questions to ensure that we speak to a variety of people.

	What is your gender? DO NOT READ LIST
		Male	[ ]	> CONTINUE
		Female	[ ]
		Other: RECORD VERBATIM	[ ]

PLEASE AIM TO RECRUIT MIX OF GENDER FOR EACH GROUP

	Which of the following best describes your racial or ethnic background? RECORD ALL THAT APPLY
		White or Caucasian	[ ]	> CONTINUE
		Black or African American	[ ]
		Asian	[ ]
		Hispanic or Latino	[ ]
		Native American or Alaska Native	[ ]
		Native Hawaiian or Other Pacific Islander	[ ]
		Mixed or Other	[ ]

PLEASE AIM TO RECRUIT MIX OF RACE/ETHNICITIES FOR EACH GROUP

SECTION 3: INVITATION TO PARTICIPATE IN FOCUS GROUP

	Thank you for your time today. We would like to invite you to participate in a focus group. The focus group will take place at LOCATION, and we will be asking your reactions to several ideas for a health education campaign. Portions of the interview will be recorded. The interviews are being held on DATES and will last approximately 90 minutes. Your opinions are very important to us. You will be paid $75 in the form of a gift card. People who have been invited to participate in this type of project have found the experience to be enjoyable and informative.
	Are you interested in participating in this study?
		Yes	[ ]	> CONTINUE
		No	[ ]	> TERMINATE

READ: Great! I am going to give you the address and contact information for the facility. Please make sure that you are there 15 minutes before the scheduled start time. Do you have a pen and paper?

GIVE LOCATION OF FACILITY

1 Behavioral Risk Factor Surveillance System (BRFSS)

2 Bombard, J. M.; Pederson, L. L.; Nelson, D. E.; & Malarcher, A. M. (2007). Are smokers only using cigarettes: Exploring current polytobacco use among an adult population. Addictive Behavior, 32, 2411–2419.

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