Point-of-Sale Creative Concept Testing – Focus Groups with Current Adult Smokers

Point-of-Sale Creative Concept Testing –
Focus Groups with Current Adult Smokers Participant Rating Worksheet

ID

1

2

Group

What 3 words come to mind
when you see this ad?

What is the message—
that is, what is the most
important thing the ad is
trying to tell you?

OMB# 0910-0796
Exp. 6/30/2018

ID

1

2

Group

What 3 words come to mind
when you see this ad?

What is the message—
that is, what is the most
important thing the ad is
trying to tell you?

Paperwork Reduction Act Statement: The public reporting burden for this information collection has been estimated to
average 5 minutes per response to complete the Ratings Worksheet (the time estimated to read, review, and complete).
Send comments regarding this burden estimate or any other aspects of this information collection, including suggestions for
reducing burden, to [email protected].