Point-of-Sale Creative Concept Testing – Focus Groups with Current Adult Smokers

Convenience Store

Campaign Stimuli

EveryTryCounts.gov

The more you try to quit smoking, the more
you learn about what works for you. And the
closer you get to quitting for good.
EveryTryCounts.gov

EveryTryCounts.gov

EveryTryCounts.gov

EveryTryCounts.gov

“I’M
GOING
TO
QUIT
SMOKING
TOMORROW.”
YOU’RE ALREADY READY
IF YOU’RE THINKING ABOUT IT, IT’S A SIGN YOU’RE READY TO TRY QUITTING.
TAKE A SMALL STEP TODAY AT ALREADYREADY.GOV

“I THINK
I’LL GET
GUM
INSTEAD
OF
CIGARETTES.”
YOU’RE ALREADY READY
IF YOU’RE THINKING ABOUT IT, YOU’RE ALREADY READY TO TRY QUITTING.
TAKE A SMALL STEP TODAY AT ALREADYREADY.GOV

“I COULD
SKIP
MY
MORNING
COFFEE
CIGARETTE.”
YOU’RE ALREADY READY
IF YOU’RE THINKING ABOUT IT, YOU’RE ALREADY READY TO TRY QUITTING.
TAKE A SMALL STEP TODAY AT ALREADYREADY.GOV

“MAYBE
I WON’T
LIGHT
UP ON
MY DRIVE
HOME.”
YOU’RE ALREADY READY
IF YOU’RE THINKING ABOUT IT, YOU’RE ALREADY READY TO TRY QUITTING.
TAKE A SMALL STEP TODAY AT ALREADYREADY.GOV