The Real Cost Smokeless: Wave 2 Focus Group Study of Reactions to Creative Advertising Concepts Designed to Prevent Rural Youth Tobacco Use

OMB# 0910-0796

Exp. 06/30/2018

The Real Cost Smokeless: Wave 2 Focus Group Study of Reactions to Creative Advertising Concepts Designed to Prevent Rural Youth Tobacco Use

Concept Ranking Worksheet

ID: ________ Group: __________

1. Which ad was your favorite? ______________________

Write one reason why this ad was your favorite:

2. Which ad would make you stop and think twice about using dip?

___________________

Write one reason why this ad would make you stop and think twice:

3. Which ad would be most likely to tell your friends about? _________________________

Write one reason why you would tell your friends about this ad:

Paperwork Reduction Act Statement: The public reporting burden for this information collection has been estimated to average 5 minutes per response to complete the Concept Ranking Worksheet (the time estimated to read and review). Send comments regarding this burden estimate or any other aspects of this information collection, including suggestions for reducing burden, to [email protected].