SA-721A 2014 Annual Retail Trade Report Worksheet

U.S. DEPARTMENT OF COMMERCE
Economics and Statistics Administration

U.S. CENSUS BUREAU

SA-721A

2014 ANNUAL ACCOMMODATION REPORT
HOTELS & CASINO HOTELS

WORKSHEET

(01-30-2015)

DUE DATE

Need help or have questions?
Call 1-877-787-9860 (option 2)
(8:00 a.m. - 5:00 p.m. ET, M-F)
or Visit
https://econhelp.census.gov/arts
YOUR RESPONSE IS
REQUIRED BY LAW. Title
13, United States Code,
requires businesses and other
organizations that receive
this questionnaire to answer
the questions and return the
report to the U.S. Census
Bureau. By the same law,
YOUR CENSUS REPORT IS
CONFIDENTIAL. It may be
seen only by persons sworn
to uphold the confidentiality of
Census Bureau information and
may be used only for statistical
purposes. Under the same law,
information that you report
cannot be used for taxation,
regulation, or investigation and
are exempt from release under
the Freedom of Information Act.
Further, copies of your response
retained in your files are immune
from legal process.

DO NOT use this worksheet to respond to the survey, it is intended to assist you with
gathering and preparing your data prior to reporting online.
Please view the online report for specific instructions that may apply to your EIN or firm.
Return to https://econhelp.census.gov/arts when you are ready to report online.

INCLUDE
• All accommodation establishments located in the U.S. (including the District of Columbia) operated by this firm
and its subsidiaries.
• Data for auxiliary facilities primarily engaged in supporting services to this firm's establishment(s) such as
warehouses, garages, central administrative offices, and repair services.
EXCLUDE
• Data for franchised establishments not owned or managed by this firm.
• Departments and concessions operated by other firms in this firm's establishment(s).
• Data for establishments located in U.S. Territories (such as Puerto Rico, American Samoa, Guam, U.S. Virgin
Islands and Northern Mariana Islands).
ANNOUNCEMENTS AND SPECIAL INSTRUCTIONS

CONTINUE ON PAGE 2

Report Online - Do Not Return

GENERAL INSTRUCTIONS
• Any significant change in this firm's operations should be noted in 14 .
• For establishments sold or acquired in 2014, report data only for the period the establishments were operated by
this firm.
• Estimates are acceptable if book figures are not available.
• Enter "0" where applicable.

Report Online - Do Not Return

WORKSHEET

SA-721A

Page 2

(01-30-2015)

1

Not Applicable.

2

ORGANIZATIONAL CHANGE

Yes
No - Go to

3

B. Which of the following organizational changes occurred in 2014?
Check all that apply. If more than one organizational change occurred during the reporting period, explain in
Month

Acquisition
Sale
Merger

Day

14 .

Year

Date of organizational change . . . . . . . . . . . . . . . .
AND
Enter detailed information below

Divestiture
Name of company

EIN (9 digits)

Address (Number and street, P.O. Box, etc.)

City

State

ZIP Code

Report Online - Do Not Return

A. Did this firm experience any acquisitions, sales, mergers, and/or divestitures in 2014?

3

REPORTING PERIOD
NOTE: Calendar-year data are preferred. If this is not available, please report for the fiscal year
that includes at least six months of data for the 2014 calendar year.
What time period is covered by the data provided in this report?
Calendar year
. . . . . . . . . . . .
Ending Date
Month

4

Day

NUMBER OF ESTABLISHMENTS

Year

2014
Number

How many establishments (hotels) did this firm have in the following categories in 2014?
A. Owned or leased by THIS firm and managed by THIS firm . . . . . . . . . . . . . . . . . . . . . .
B. Owned by or leased by THIS firm, but managed by ANOTHER firm . . . . . . . . . . . . . . . . . .
1. What was the name and EIN of the management company for the hotels reported in
If more than one management company, continue in 14 or on a separate paper.
Name of Company

4

B?

EIN (9 digits)

-

CONTINUE ON PAGE 3

Report Online - Do Not Return

Fiscal or partial year - Report beginning and ending dates.

2014
Beginning Date
Month Day
Year

SA-721A
5

Page 3

(01-30-2015)

SALES, RECEIPTS, OR REVENUE
EXCLUDE
• Revenue from casinos without accommodations
• Revenue from timeshares or vacation ownership
• Occupancy taxes
• Sales from auxiliary establishments
• Carrying or other finance charges
• Commissions (such as vending machine operators,
government lottery tickets, or other stores)
• Non-operating receipts (such as interest income,
income from investments, and receipts from the
rental or sale of real estate)
• Sales made by departments and concessions
operated by other firms in this firm's
accommodation establishment(s)
DEDUCT
• The actual value of rebates and discounts granted
to the purchaser, even if granted as an increase in
trade-in allowances
Mark "X"
if None

A. What was this firm's total revenue in 2014?

$ Bil.

Mil.

2014
Thou.

Dol.

$ Bil.

Mil.

2014
Thou.

Dol.

. . . . . . . . . . .

B. How much of the revenue reported in 5 A was received from
the following categories?
Sum of 5 B1 through 5 B5 should equal 5 A.

Report Online - Do Not Return

INCLUDE
• Receipts from guest rooms or unit rentals for all
establishments owned by this firm
• Receipts from rentals of public rooms such as
ballrooms, conference rooms, etc.
• Sales of meals, alcoholic beverages, and other
merchandise
• Gaming operations
• Site rental and equipment usage fees
• Receipts from valet, laundry, parking, and other
guest services provided by this firm
• For casino hotels, report sales net of promotional
allowances
• Credit and cash net sales of merchandise
• Franchise or royalty fees
• Management fees
• Cost reimbursables from managed hotels

1. Hotels that this firm owns or leases (include room revenue, meals,
beverages, gaming, retail, guest services, etc.) . . . . . . . . . . .
2. Franchise or royalty fees . . . . . . . . . . . . . . . . . . . . .
3. Hotel management fees . . . . . . . . . . . . . . . . . . . . . .
4. Cost reimbursables from managed hotels . . . . . . . . . . . . .
5. Other - Specify

Yes
No - Go to

6

D. What were the total sales taxes collected in 2014?
Exclude excise and occupancy taxes. . . . . . . . . . . . . . . . . . . . . .

CONTINUE ON PAGE 4

Report Online - Do Not Return

C. Did this firm collect any sales taxes in 2014?

SA-721A
6

Page 4

(01-30-2015)

E-COMMERCE

A. Did this firm have any e-commerce revenue (including rooms booked online) in 2014?
Yes
No - Go to

12

B. What was the total e-commerce revenue in 2014?
Include rooms booked online. . . . . . . . . . . . . . . . . . . . . . . . .

$ Bil.

Mil.

2014
Thou.

Dol.

7 – 11 Not Applicable.
12 OPERATING EXPENSES
INCLUDE
• Expenses arising from the normal course of
business
• Payroll
• Depreciation and amortization

EXCLUDE
• Bad debt
• Purchases of goods, including food, for resale or
cost of goods sold
• Income taxes
• Interest expenses
• Impairment (reduction in value of long-lived assets
due to reappraisal)
• Capitalized expenses (except payroll and fringe
benefits)
• Transfers made within the company
Mark "X"
if None

What were the total operating expenses for this firm in 2014?
If operating expenses are greater than sales, explain in 14 . . . . . . . . .

$ Bil.

Mil.

2014
Thou.

Report Online - Do Not Return

E-commerce is the sale of goods and services where the buyer places an order, or the price and terms of the sale
are negotiated, over an Internet, mobile device (M-Commerce), extranet, EDI network, electronic mail, or other
comparable online system. Payment may or may not be made online.

Dol.

13 HOTEL MANAGEMENT

A. Did this firm manage any hotels for another firm (a third party) in 2014?
Yes
No - Go to

14

2014
Number

B. How many of the hotels managed by this firm were owned or leased by ANOTHER firm
(a third party) in 2014? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
C. What was the total value of the following for the hotels
reported in 13 B in 2014?
1. Revenue
Refer to includes and excludes in

5

.

$ Bil.

Mil.

2014
Thou.

Dol.

. . . . . . . . . . . . . . . . . . .

2. Sales taxes
Exclude excise and occupancy taxes. . . . . . . . . . . . . . . . . . . .
3. E-Commerce
Include rooms booked online. Refer to the definition in
4. Operating expenses
Refer to includes and excludes in

12 .

6

. . . . . . . . . .

. . . . . . . . . . . . . . . . . . .

CONTINUE ON PAGE 5

Report Online - Do Not Return

A hotel management company is a firm that both manages and provides the operating staff for short-stay
accommodation establishments (e.g., hotels and motels) on a contractual basis.

SA-721A

Page 5

(01-30-2015)

14 REMARKS - Please use this space to explain any significant year-to-year changes, to clarify responses, or indicate where
data were estimated.

Report Online - Do Not Return

Name of person to contact regarding this report (Please print)

Area code
Telephone
E-mail address

Number

Title

Extension

Area code
Fax

-

Number

-

Website address
www.

THANK YOU
for completing your 2014 ANNUAL ACCOMMODATION REPORT.
We suggest you keep a copy for your records.
Public reporting burden for this collection of information is estimated to average 17 minutes per response, including the time for assembling
data from existing records and completing the form. Send comments regarding this burden estimate or any other aspect of this collection
of information, including suggestions for reducing this burden to: Paperwork Project 0607-0013, U.S. Census Bureau, 4600 Silver Hill Road,
PCO-8H028, Washington, DC 20233. You may e-mail comments to [email protected]; use "Paperwork Project 0607-0013" as the
subject. Respondents are not required to respond to any information collection unless it displays a valid approval number from the Office of
Management and Budget (OMB). This 8-digit number appears in the top right corner of the form.

Report Online - Do Not Return

15 CONTACT INFORMATION