HMTS Expedited Review Form Rad Infographics 20130828

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

Radiation Emergencies Infographics Focus Groups

2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

Adults ages 18 years to 75 or older in four major metropolitan areas in the United States. Participants will
be recruited from commercial market research firms. See Attachments A, B and E for
additional details.
Respondent characteristics:
Number of subject: 96

Number of males:

48

Age range: 18-75 years or older

Number of females: 48

Racial/ethnic composition: mix; reflective of the communities
Special group status: (e.g., risk group, health care providers)
Type of group(s): Adults
Geographic location(s): Four major metropolitan areas in the United States (St. Louis,
MO; Atlanta, GA; Houston, TX; and Phoenix, AZ)
3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

Incentives result in better show rates and lower recruiting fees. Therefore, the incentive recommended for
this project is $40 per participant. For additional justification, please see Attachment B.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:
Other (describe):

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no):

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

Radiation is a highly technical topic, and is often misunderstood by the public, as well as many
professional audiences. To address this need, CDC’s Radiation Studies Branch has created a series of
infographics as a communication tool for the public to help them better understand technical concepts
related to radiation and protective actions that may be issued following a radiation emergency. These
infographics will be used to support existing website content and develop future content and training.
6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
These new infographics will be used in a new redesign of RSB's website. This research will assist in
ensuring the infographics are designed in a way that meets information needs effectively, and will also
identify ways emergency communicators can use these infographics with the public. Events in
Fukushima, Japan highlighted the need to develop innovative strategies, like infographics, that
communicate technical information on radiation in a way that reaches the public.

8. Number of burden hours requested: 192

BURDEN HOURS
No. of
Participation
Respondents Time

Category of Respondent

Burden

General Public (Screener)

192

15/60

48

General Public (Focus Group)

96

90/60

144

Totals

192

9. Are you using questions from the approved question bank?

Yes

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)
[Screener: 1a, 2a, 4a, 6a, 11a, 14a, 1b, 2b] [Moderator Guide: 1d, 4d, 5d, 6d, 7d, 12d, 15d, 29d, 33d, 36d,
38d, 40d, 41d, 45d, 46d, 54d, 55d, 66d, 67d, 91d, 97d, 1e, 6e, 8e, 11e, 12e, 15e, 16e, 17e, 18e, 1f]
*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation: 3753
2. OADC confirmation of time-sensitivity:
Yes:
No:

Barbara Morrison
Project Officer
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