Community Health Wave 2 Materials

Attachment 3d: CHMC Education Campaign Materials: Physical Activity (Year 1,
Wave 2)
Select Education Campaign Materials Recommended for Testing
Material #

Education
Campaign
Campaign 1: Pima County, AZ – This Is My Healthy
B1
Pima County This is My
This Is My Healthy
Healthy
Basketball PSA

B2

Location

Pima County

Material Name

Transport

This is My Healthy

Medium

Image

TV:30

Radio:30

http://www.youtube.com/watch?v=vuGG2S5KrKM&feature=BFa&list
=UUYZre0Avyc_jVLCi2sfbm1g&lf=plcp

TEXT/NARRATIVE
WOMAN: We need a healthy environment where we can live,
work, and play.
MAN: Safe bicycle paths, sidewalks, parks and streetlights create a
healthier environment.
Alternative forms of transportation, like the bus, keep me active.
ANNOUNCER: Overcome and thrive. Across Pima County our
neighbors are overcoming obstacles that keep us from eating
healthy and being active.
GROUP: This is our Healthy!
ANNOUNCER: Find out how to get health at healthypima.org.
Brought to you by the Pima County Health Department and the
U.S. Department of Health and Human Services.

1

Material #

Location

Material Name

B3

Pima County

Solutions That
Move

B4

Pima County

Healthier
Lifestyle

Education
Campaign
This Is My Healthy

Medium

This Is My Healthy

Print

Image

Print

2

Material #

Education
Campaign
Campaign 2: Pinellas County, FL – Find the Fun, Set A
B5
Pinellas
Kiss
Find the Fun
County

B6

B7

Location

Pinellas
County

Pinellas
County

Material Name

Tennis

Butt

Find the Fun

Find the Fun

Medium

Image

TV:30

TV:30

Radio:30

http://www.youtube.com/watch?v=KT87W0ZtdMw&list=PL8F8ACDB
4CF7D2A84&index=7&feature=plpp_video

http://www.youtube.com/watch?v=0pcTReLP2o&list=PL8F8ACDB4CF7D2A84&index=6&feature=plpp_video
TEXT/NARRATIVE
ANNOUNCER: Humh…(throat clears) This is your butt. Get off of
me. Please please find some active fun at findthefunnow.com.
They’ve got hundreds of actively fun ideas right here in Pinellas
County. It’s like the capitol of fun. So shake me baby because if
we’re moving, we’re living.
http://vimeo.com/30682970

3

Material #
B8

Location
Pinellas
County

Material Name
Bus Shelters (Map 3)

Education
Campaign
Find the Fun

Medium

Image

Out of Home Ad

4

Material #

Location

Material Name

Education
Campaign

Medium

Campaign 3: La Crosse County, WI – Get Active
La Crosse, WI
Safe Routes
Get Active
B9

Radio:60

B10

Print

La Crosse, WI

Active Ad
(Accepted - Ref
Only)

Get Active

Image
TEXT/NARRATIVE

Announcer: Say ‘unprecedented increase in the prevalence of obesity’.
Child: AHH that would be silly.
Announcer: What’s diabesitiy?
Child: A dinosaur.
Announcer: Why should we care about obesity?
Child: It’s a saying.
Announcer: The problems sound complex but they don’t have to be. Thirty years
ago, 70% of children walked to school. Today, fewer than 15. Nearly 1 in 3
Lacrosse County children are overweight or obese. Would you like to walk or bike
to school every morning?
Child: A bicycle?
Announcer: What if biking and walking to school was a safe, secure option for all
La Crosse County students? We’d be in the fast lane for healthier students and a
healthier community. Supporting safe routes to school will help us take back the
health of our community, encourage students, families, and schools to make
walking and biking to school the first step toward a healthier lifestyle. Visit
getactivewisconsin.org. As yourself ‘what if?’ and get active turning ‘if’ into ‘when’.
Get active, cause, community, change. Brought to you by HHS Wisconsin
Department of Health Services and the La Cross County Health Department.

5

Material #
B11

Location
La Crosse, WI

Material Name
Safe Routes
(Accepted - Ref
Only)

Education
Campaign
Get Active

Medium

Image

Print

6

Material #

Location

Material Name

Campaign 4: Miami Dade County
Miami Dade
Active
B12

B13

County

Transportation

Miami Dade
County

English

Education
Campaign

Medium

Make Healthy Happen

TV:30

Make Healthy Happen

Print

Image

http://www.youtube.com/watch?v=QL_9A3646Ko&feature=plcp

7

Material #
B14

Location
Miami Dade
County

Material Name
Day Care Centers

Education
Campaign

Make Healthy Happen

Medium

Image

TV:30

http://www.youtube.com/watch?v=2RbnaVqiQX4&feature=plcp

8

Select Individual Education Campaign Materials
Material #
B15

Location
Appalachian
District and
Pitt County

Material Name
Shape Your
World:
Playground

Education Campaign
Shape Your World

Medium
Print

B16

Appalachian
District and
Pitt County

Take Step Two:
Worksite
Wellness

Take Step Two

Print

Image

9

Material #
B17

Location
Minneapolis

Material Name
Minneapolis
Little Earth

Education Campaign
Making It Better

Medium
Print

B18

San Diego

Walk Ride Roll

Healthy Works

Print

Image

10

Material #
B19

Location
Southern
Nevada
Health
District

Material Name
Clark County:
Trails

Education Campaign
Medium
Change Our Community Radio: 60

TEXT/NARRATIVE

Image

ANNOUNCER: From the sunny skies and excitement to
shopping and entertainment - there are a lot of great things
about living in Clark County.
But in Clark County only 1 in 5 of us are eating the
recommended number of fruits and vegetables and only half
of us are meeting physical activity guidelines. And this isn’t
just because we are choosing to be unhealthy - in many cases
it’s because there aren’t healthy options for us to choose.
But did you know Clark County has over 600 miles of local
trails with plans to develop more? With this many miles of
trails in Southern Nevada knowing where to go and what to
expect can make it easier for you to get out on the trails and
make your experience more enjoyable. With the Neon to
Nature program, you can locate hundreds of local trails online
at neontonature.org. Each trail on the map will include a
description of the trails location, length and amenities.
Learn more about Neon to Nature as well as what we’re doing
to make Clark County a healthier place to live and what you
can do to get involved, by visiting:
changeourcommunityclarkcounty.org today!

11

Material #
B20

Location
Southern
Nevada
Health
District

Material Name
Education Campaign
Medium
Healthy Choices: Change Our Community Print
Trails - tall

B22

San Antonio,
TX

Balance: Run

Balance

Image

Print

12

Material #
B23

Location
FHI 360/CE

Material Name
Basketball

Education Campaign
Making Health Easier

Medium
Print

B24

FHI 360

The More They
Burn the Better
They Learn

Making Health Easier

Static
Info graphic

Image

13

Material #
B25

Location
Department
Of Health and
Mental
Hygiene ,
NYC

Material Name
Make NYC Your
Gym: Walking
Group
(Accepted - Ref
Only)

Education Campaign
Make NYC Your Gym

Medium
Print

B26

Chicago

Active Kids
(Accepted)

Healthy Chicago

Print

Image

14

Material #
B27

Location
Chicago

Material Name
Active Kids
(Accepted – Ref
Only)

Education Campaign
Healthy Chicago

Medium
Radio: 30
sec

B28

Minneapolis

Elton Hills

Making It Better

Print

Image

TEXT/NARRATIVE
Announcer: Chicagoans deserve to live, work, learn, and play in healthy
environments. Our children deserve more ways to be physically active and
to exercise their bodies as well as their minds. So the city of Chicago and
Healthy Places are working with schools to keep Chicago’s children
physically active throughout the school day and after school. Help make it
happen at healthyplaceschicago.org. Sponsored by the Centers for
Disease Control and Prevention.

15

Material #
B29

Chicago

Location

Safer Streets

Material Name

Healthy Chicago

Education Campaign

Print

Medium

B30

Chicago

Safer Streets

Health Places

Radio: 30

Image

TEXT/NARRATIVE
Announcer: Chicagoans deserve to live, work, learn, and play in healthy
environments. We deserve healthier, people friendly streets for safe
walking and biking. So the city of Chicago and Healthy Places are working
together to create more opportunities for active living. Help make it happen
at healthyplaceschicago.org. Sponsored by the Centers for Disease
Control and Prevention.

16