HMTS Review Form for the PDO Interim Assessment

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

Interim Assessment of Messages for the Prescription Drug Overdose Prevention, Awareness, and
Knowledge Building Campaign
2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

Adults aged 25 to 54 years, who are already registered with an online panel provider and live in the
following states: Ohio, Oregon, Rhode Island, West Virginia, Kentucky, Massachusetts, and New Mexico.
(Att. D. PDO Project Description)
Respondent characteristics:
Number of subject: 1,430

Number of males:

~50% of sample

Age range: 25-54

Number of females: ~50% of sample

Racial/ethnic composition: Mix of racial backgrounds
Special group status: (e.g., risk group, health care providers)
Type of group(s): Adults
Geographic location(s): The following states in the United States - OH, OR, RI, WV, KY,
MA, and NM
3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

Participants to the survey are already registered with an online panel provider and will be offer survey
choice “points” with a value of $10, to redeem for prizes which are commonly provided to survey panel
respondents who complete online surveys. The points will not be sent to respondents from CDC, but
instead will be provided by the online panel provider to respondents who complete the survey.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no): No

Other (describe): Online (or Web-based) survey

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

The PDO campaign assessment using an online survey will gather information to assess target audiences’
reactions (e.g., understanding, perceptions of salience, appeal and persuasiveness) to the pilot campaign’s
messages/materials. Survey results will be used to refine and modify PDO campaign messages/materials.
The data collection is not intended for program evaluation to assess the effectiveness/impact of the PDO
campaign.
6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
Between 1999 and 2014, more than 165,000 people died from prescription opioid overdoses. The increase
in overdose deaths has paralleled a sharp increase in opioid prescribing and opioid use and misuse. The
PDO pilot campaign provides information to raise awareness and knowledge about prescription opioids as
addictive and dangerous. This data will enable CDC to identify gaps in the PDO pilot campaign messages
(and materials) and improve the message itself.

8. Number of burden hours requested: 357

BURDEN HOURS
No. of
Participation
Respondents Time

Category of Respondent

Burden

Adults 25-54 unexposed to campaign messages (Att. A and B)

715

10/60

119

Adults 25-54 exposed to campaign messages (Att. A and B)

715

20/60

238

Totals

1,430

9. Are you using questions from the approved question bank?

357

No

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)

*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation: 5477
2. OADC confirmation of time-sensitivity:
Yes:
No:

Dawn B. Griffin
Project Officer
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