HMTS Expedited Review Form

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

Re-entry Messaging Following a Radiation Emergency

2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

The target audience for this research is the public. The commercial market research facility in Atlanta, GA
will utilize their existing database to retrieve names of potential public participants. Participants will be
screened using the screening questionnaire to ensure they meet the screening criteria (See Attachment A).
Respondent characteristics:
Number of subject: 24

Number of males:

12

Age range: 18 years of age or older

Number of females: 12

Racial/ethnic composition: Diverse mix of participants reflective of the community.
Special group status: (e.g., risk group, health care providers)
Type of group(s): public
Geographic location(s): Atlanta, Georgia

3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

Gift cards are offered as a token of appreciation for participants’ willingness to engage in the project. The
monetary amount offered, $50 per participant, is impacted by the following for this project:
o Total participation time of 90 minutes: length of the focus group
o Specifications that each participant has to meet to participate in the study
o Recommendations from the market research facilities

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:
Other (describe):

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no):

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

Former RSB testing of messages on reentry 6 months after an emergency indicated an extreme
unwillingness to return. CDC RSB generated new messages (Attachment B). The purpose of this audience
assessment is to test new reentry messages as well as revised versions of the previously tested messages to
assess the publics’ willingness to return to a contaminated area after evacuation (Attachment C).

6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
This research will assist in ensuring the messages are tailored in a way that meets information needs
effectively, and will also identify ways emergency communicators can use these messages with the public.
Events in Fukushima, Japan highlighted the need to develop radiation risk communication messages to
assist the public in accurately assessing their own risk.

8. Number of burden hours requested: 44

BURDEN HOURS
No. of
Participation
Respondents Time

Category of Respondent

Burden

Screener

48

10/60

8

Focus Group

24

1.5

36

Totals

72(only 24 people will participate
1.5
in focus group)
44

9. Are you using questions from the approved question bank?

Yes

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)
1a, 1b, 2a, 2b, 4a, 5a, 6d, 8d, 14a, 31d, 33d, 36d, 91d, 97d.

*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation: 5042
2. OADC confirmation of time-sensitivity:
Yes:
No:

Dawn B. Griffin
Project Officer
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