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Asthma Message Testing

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Asthma Message Testing

Agend
a
1.

Message Architecture

Be Smart. Breathe Smart.

Own Your Asthma

Breathe Better, Together

Know Your Zone

Appendix

Messaging Architecture

KEY MESSAGES

Be Smart,
Breathe Smart

MESSAGE STRATEGY

Relatable
Narratives

Tips & Tricks

Finding Balance

Social Motivations

Own
Your Asthma

Breathe Better,
Together

Know Your Zone

2 – Middle School

Messages

2- High School Messages

1- Caregiver Message

1- Middle School Message

1- High School Message

1- Caregiver Message

1- Middle School Message

1- High School Message

1- Caregiver Message

1- Middle School Message

1- High School Message

1- Caregiver Message

56 Messages in total

Key Messages

Be Smart. Breathe Smart.

Own Your Asthma.

Breathe Better, Together.

Know Your Zone

Be Smart. Breathe Smart.

Be Smart. Breathe Smart.
Concept Description

Key Message slides like this will be
shown to participants in the key message
testing portion of the study guide

Getting educated and proactive about your asthma
management won’t just help you live a healthy life, it will help
you stay active, and more fulfilled.

Message strategies like this come into play in
the last section of the guide (Message
Strategy Comparison) – During that section,
we will take the four strategy narratives for a
key message and show them to participants
to gauge reactions on what might be the
most effective strategy to use. These slides
have been adapted to by Key Message and
by Audience Segment, so that is why there
are so many. However, participants will only
see four strategies (the ones that fit the most
popular key message in that specific age or
caregiver group)

Relatable Narratives

Be Smart. Breath Smart.

Relatable Narratives for the Middle School Audience

I keep forgetting my triggers…
Remembering my asthma triggers can be difficult. I forget that mold makes
me wheeze, that pet dander makes me struggle to breathe, and that the
changing weather can set off an asthma attack. But I know it doesn’t have to
be this way. I can learn to be more aware of my environment.
Be mindful of your asthma triggers. Be smart, breathe smart.

RELATABLE NARRATIVES | Be Smart. Breathe Smart.

Relatable Narratives for the Middle School Audience

Meet Mike.
Mike forgets to take his asthma medication all the
time. He has so much on his mind he can’t always
keep up with has asthma management. But he
knows that asthma isn’t a joke. And if he wants to
stay healthy, he needs to be smart and proactive
about his health. Mike decided to download an app
to remind him to take his medication so he doesn’t
have to rely on his memory alone. Sometimes busy
teens just need a little help from their phones.
Mike needs to be smart, breathe smart, and be
mindful about his asthma.

RELATABLE NARRATIVES | Be Smart. Breathe Smart.

Relatable Narratives for the High School Audience

I only have one senior year…
And I won’t let asthma get in the way of it. I want to spend
my last year in high school with friends: at the movies, at
dances, at parties, and at football games. Senior year
should be about making memories with friends. Not
about recovering from asthma attacks. It’s time be smart
about my asthma and take my medication. So I can make
my senior year truly count.
Be mindful about your asthma management so you can
have the best year yet.

RELATABLE NARRATIVES | Be Smart. Breathe Smart.

Relatable Narratives for the High School Audience

Meet Claire.
Claire had been careless about her asthma
management. She would forget her inhaler and
disregard her asthma triggers. She would
blame her negligence on being busy with
school. But when Claire had a bad asthma
attack and had to go to the hospital, she
suddenly became more mindful about her
asthma. She now understands that her health
isn’t something she should ever ignore or
dismiss.
Be smart, breathe smart, and be mindful about
your asthma.

RELATABLE NARRATIVES | Be Smart. Breathe Smart.

Relatable Narratives for Caregivers

Helping Cole feel empowered…
I care about Cole so much. It’s hard for me to watch him be
careless about his asthma. Sometimes he forgets to take
his allergy medication, and he’s not always very aware of
his asthma triggers, like dust mites and pollen. But as
much as I worry about Cole, I know he needs to be
responsible for himself. I’m going to show Cole how to
create an asthma management checklist that allows him to
check off when he’s completed a task. Cole’s one of the
smartest kids in school. It’s time to help him become smart
about his health.
Help him be smart so he can breathe smart.

RELATABLE NARRATIVES | Be Smart. Breathe Smart.

Tips & Tricks
Be Smart. Breathe Smart.

Tips and Tricks for the Middle School Audience

Major

Alert.

Want to be smart and breathe smart? These four tips can help.
1.

Plan it. Make an asthma action plan. Write down each step. Post it on your refrigerator.

Automate it. Set a daily reminder on your phone to remember your asthma plan.

Discuss it. Explain your condition to your family, friends, teachers, and coaches. Provide them
updates on how you’re feeling.

Avoid it. Make a list of your asthma triggers and where you experience each trigger.

TIPS & TRICKS | Be Smart. Breathe Smart.

Tips and Tricks for the High School Audience

Control Your Asthma Like a Boss.

Be smart and breathe smart with these five simple tricks.

Put your asthma on vibrate. Set a daily reminder on your phone to follow your asthma action plan.
Bring your meds to school. Keep a rescue inhaler in your locker or with the school nurse.
Keep it clean. Clean your bedroom to get rid of asthma triggers like mold, dust mites, and pet
dander.
Tie a reminder around your wrist. Wear a string bracelet to remind you to take your asthma meds.
Know your triggers. Keep a list of activities and allergens that aggravate your asthma.

TIPS & TRICKS | Be Smart. Breathe Smart.

Tips and Tricks for the Caregivers.

Your teenager(s) deserve independence. Give it to them.
Follow these three simple tricks to help your teenager be smart and breathe smart.

•

Recognize when you’re asserting too much control over your teen’s asthma routines, and keep
yourself in check. Help them to develop their own healthy habits so they can control their
asthma on their own.

•

Provide incentives to motivate your teen to take their medications. Sometimes a little push is
all your teen needs to stay focused and stay in control.

•

Reach out to your teen’s PE teacher and/or coaches to talk to them about your teen’s
asthma. Help them understand the condition, and its consequences so that your teen can
have a strong support system.

TIPS & TRICKS | Be Smart. Breathe Smart.

Finding Balance
Be Smart. Breathe Smart.

Finding Balance for the Middle School Audience

Make the smart choice. Take a break. Be balanced.
When you are playing sports or doing physical activities, it can
be difficult to slow down and take a moment to catch your
breath. But you need to make smart choices so you don’t have
an asthma attack and go to the hospital. Learn how you can be
active, without pushing yourself too far.
Be smart, breathe smart, and find your fitness balance.

FINDING BALANCE | Be Smart. Breathe Smart.

Finding Balance for the High School Audience

Finding your balance is the smart move.
When you have asthma and push your body past its limit, you could
end up in the hospital. Hospital visits can be a drag. You won’t get to
hang out with friends or get all your schoolwork done. But if you find
your balance and take a breaks when you struggle to breathe, you’ll
be able to stay healthy—and out of the hospital.
Be smart, breathe smart, and stay hospital-free.

FINDING BALANCE | Be Smart. Breathe Smart.

Finding Balance for Caregivers

Helping your loved one be smart and find balance.
You have waited hours in the hospital. Worried. Anxious. Frustrated.
Tired. Your teenager over-exerted himself at soccer practice again
and had an asthma attack. Encourage your son to make smart
decisions and learn his limit on the field. Help him be smart, breathe
smart, and find his fitness balance.
Be smart, breathe smart, and take it easy on the field.

FINDING BALANCE | Be Smart. Breathe Smart.

Social Motivations
Be Smart. Breathe Smart.

Social Motivations for Middle School Audience

Share your story. Be smart. Be social.
Your friends are your world. You text them every night. You share
everything with them. Why not share your asthma story? It’s a part of
who you are. And there’s no shame in that. Sharing with each other
helps you understand one another. Trust your friends and share your
asthma story.
Getting smart about asthma means finding support from friends.
Be Smart. Breathe Smart.

SOCIAL MOTIVATIONS | Be Smart. Breathe Smart.

Social Motivations for the High School Audience

Share the real you. It’s the smart move.
Relationships are about trust. About understanding. About sharing
ALL of you. Even your asthma. Your health is a part of you. But it
doesn’t define you. Your friends will understand that. Share the real
you with the ones you love.
Being smart about asthma means getting support from friends.
Be Smart. Breathe Smart.

SOCIAL MOTIVATIONS | Be Smart. Breathe Smart.

Social Motivations for Caregivers

Help Them Feel Understood.
Your teen(s) wants to be understood. They want friends who will
listen. And who will be always be there for them. But to develop
healthy relationships, they have to share their true selves. Encourage
your teen(s) to be open about their asthma so they can get the
support they need.
Encourage your teen to get the social support they need.
Help them be smart so they can breathe smart.

SOCIAL MOTIVATIONS | Be Smart. Breathe Smart.

Own your Asthma.

Own Your Asthma.
Concept Description

You are ready to be the boss of your asthma. Take control and
manage your asthma so you can stay healthy and stay in
control.

Relatable Narratives
Own your Asthma.

Relatable Narratives for the Middle School Audience

How I feel during an attack.
I’m watching movies in the basement. There’s dust everywhere. I can feel my
lungs closing up. And my chest tightening. I can’t get any air in. Oh man, not
again. I can barely even stand. I should have stayed in the den upstairs. This
happens every time I hang out in the basement.
Owning your asthma means recognizing your environmental triggers.

RELATABLE NARRATIVES | Own Your Asthma

Relatable Narratives for the Middle School Audience

Meet Elijah
It’s game day. And Elijah is ready. He’s just been
voted MVP. And his game has never been better.
But he’s been so focused on improving his skills,
that he keeps forgetting to keep his allergy
medication handy. He needs to create reminders
for himself to keep his medication in his gym bag,
so he can own his asthma and be ready to win.
Owning your asthma means keeping your
medication where you can find it.

RELATABLE NARRATIVES | Own Your Asthma

Relatable Narratives for the High School Audience

You’ve got a LOT going on…
You were just voted social chair. You have a lot on your
plate. You have to plan homecoming, prom, and
graduation day. You’re so exhausted when you get home
you can’t even remember to take your asthma
medication. Set reminders for yourself to take your meds
so you can #ownyourasthma and stay healthy.
Owning your asthma means remembering your
medication, between social events.

RELATABLE NARRATIVES | Own Your Asthma.

Relatable Narratives for the High School Audience

Meet Ella.
Ella is directing the school play. She didn’t
realize how much work it would be. Rehearsals
are every night, and use up all her energy.
She’s so focused on what’s happening on the
stage, she often forgets to focus on her health.
She decided she needs to download an app to
remind her to take her asthma medication
between sets. Ella needs to own her asthma
and stay healthy so she can be ready for
opening night.
Own your asthma, on and off the stage.

RELATABLE NARRATIVES | Own Your Asthma.

Relatable Narratives for Caregivers

He’s going to college next year. Make sure he’s ready.
You’ve always been there for your son and have reminded him to take his
allergy medication every night. You know that if he doesn’t, there’s a chance
he could have an asthma attack. But since he’s going to college next year, you
want him to develop healthy habits. Teach him tricks, such as writing post it
notes or checklists, to remind him to take his medication. He needs to own his
asthma so he can stay healthy, after leaving home.
Help him own his asthma on campus.

RELATABLE NARRATIVES | Own Your Asthma

Tips & Tricks
Own your Asthma.

Tips and Tricks for the Middle School Audience

Major

Alert.

Owning your asthma is on you. Stay healthy with these three tricks.
1.

Learn your triggers. Mold, pollen, dust, cigarettes. Know what triggers your asthma so you can
avoid them.

Write a post it. Write yourself a note to remind yourself to take your asthma medication. Leave
the note on your bedroom door.

Take breaks. You want to do it all. But sometimes you can’t. When you’re feeling sick, stop and
take a break, so you can get healthy.

TIPS & TRICKS | Own Your Asthma.

Tips and Tricks for the High School Audience

You’re the boss. You’re in control.

#OwnYourAsthma with these three tricks.

Get the app. Download an allergy app so you can keep track of pollen counts and know when to stay
inside.
Tell your friends. Tell your friends about your asthma so they can be there for you and help you stay
healthy.
Keep it clean. Turn on your favorite tunes and spend the day cleaning your home of any asthma
triggers.

TIPS & TRICKS | Own Your Asthma.

Tips and Tricks for the Caregivers.

Independence is important.

Follow these three simple tricks to help your teenager(s) own their asthma.

•

Keep them informed. Send them articles about asthma management so they can learn how
to control their condition on their own.

•

Send them a text. You don’t always have to make a big show of reminding them to take their
medication. Sometimes a simple text is best.

•

Talk to them about their triggers. Make sure they know their environmental triggers so they
can learn when and how to avoid them.

TIPS & TRICKS | Own Your Asthma.

Finding Balance
Own your Asthma.

Finding Balance for the Middle School Audience

Your health is your responsibility…
You’re active. You’re involved in every activity. But managing
your health means finding balance, and getting enough rest.
Owning your asthma is your responsibility. You’re great at
stepping up and taking control. Now it’s time to take control of
your health.
Owning your asthma means finding your balance.

FINDING BALANCE | Own Your Asthma.

Finding Balance for the High School Audience

Own Your Asthma. So You Can Stay Healthy.
From football games to friend’s houses, you weekends are super
packed. You have so much going on, you sometimes feel like you
can’t take a break. But you know your health should always come
first. If you start to feel your chest tighten or your airways swell, you
need to take it easy and get some rest. Your health is your
responsibility. Own your asthma and find your balance so you can
stay healthy.
Owning your asthma means finding your physical balance.

FINDING BALANCE | Own Your Asthma.

Finding Balance for Caregivers

Help her learn to listen to her body...
Your teen is a star runner. She practices several hours a day. And you
worry she doesn’t know when to quit. She needs to learn to listen to
her body so she can find her balance and get healthy. Help her learn
to recognize her symptoms so that she’ll know when to get rest. Your
daughter’s health is her responsibility. But you can help her assert
more independence and own her asthma.

Encourage her to own her asthma, on and off the track.

FINDING BALANCE | Own Your Asthma

Social Motivations
Own your Asthma.

Social Motivations for Middle School Audience

Share, connect, understand.
Managing your asthma can be hard. You need friends who will
support you. And understand what you’re going through. You would
do the same for them. Connecting with each other helps you
understand one another. Your friends can help you stay healthy—and
own your asthma.
Owning your asthma means sharing with friends who care.

SOCIAL MOTIVATIONS Own Your Asthma.

Social Motivations for the High School Audience

Share your story and feel supported.
You like being independent and managing your health on your own.
But that doesn’t mean your friends can’t help. When you talk to your
friends about your asthma, you’ll feel supported and in control. Your
friends can help you stay healthy—and own your asthma. Trust your
friends and share your story.
Owning your asthma means sharing with friends who care.

SOCIAL MOTIVATIONS | Own Your Asthma.

Social Motivations for Caregivers

Help your teen break out of her shell.
Your teen likes to keep things private. She doesn’t like to talk about
herself, especially about her asthma. But when she connects with
others, she feels more supported and better understood. Getting
support from friends helps her be in control and manage her health.
Encourage your teen to be open with friends so she can own her
asthma.
Encourage her to own her asthma, with friends she can trust.

SOCIAL MOTIVATIONS Own Your Asthma.

Breathe Better, Together.

Breathe Better, Together
Concept Description

Managing asthma is a big responsibility. But your family and
friends can help. By sharing your condition with people who
care, you can get the support you need to manage your
condition and stay healthy.

Relatable Narratives
Breathe Better, Together.

Relatable Narratives for the Middle School Audience

Asthma doesn’t have to be a secret…
I used to keep my asthma a secret. It made me feel weird. Different. Like
there was something wrong with me. But when I finally shared my condition
with my BFF Lucy, it felt like a weight had been lifted. I told her how scary
having asthma could be, and she promised she understood, and would
always be there for me. It feels great to know I have a friend who cares.
Share your asthma with friends who have your back.
Breathe Better, Together.

RELATABLE NARRATIVES | Breathe Better, Together

Relatable Narratives for the Middle School Audience

Meet Jordan.
Jordan was scared to tell his coach he had asthma.
He worried his coach would think he was weak. And
that he would look down on him. But instead, his
coach was proud of him for being open and honest.
And he asked Jordan to keep him updated about
how he was feeling, so he could always be there to
help.
Share your story with your coach.
Breathe Better, Together

RELATABLE NARRATIVES | Breathe Better, Together

Relatable Narratives for the High School Audience

Should I tell my boyfriend about asthma?
I was scared to tell my boyfriend Caleb about my asthma. I
didn’t know how he’d react. But my friends reminded me that
Caleb had always been there for me, and would never judge
me. They were right.
Share your story with the people who care about you.
Breathe Better, Together.

RELATABLE NARRATIVES | Breathe Better, Together

Relatable Narratives for the High School Audience

Meet Shana.
Although Shana wanted to tell her teammates
about her asthma, she worried it would hurt
her chances of being team captain. But when
Shana finally shared her condition with her
team, they couldn’t have been more
supportive. They reminded her they would
always be there for her and asked what they
could do to help. Shana is grateful she has
teammates she can trust.
Share your story with your teammates.
Breathe Better, Together

RELATABLE NARRATIVES | Breathe Better, Together

Relatable Narratives for Caregivers

Helping Samuel feel understood…
My son Samuel has a great group of friends. But he was
scared to tell them about his asthma. I reminded him that
his friends would understand, and would always have his
back. When Samuel finally built up the courage to share
his condition with his friends, he felt great getting it off his
chest. His friends were supportive, and now Samuel feels
more confident and in control.
Remind your teen that their friends will have their back.
Help him Breathe Better, Together

RELATABLE NARRATIVES | Breathe Better, Together

Tips & Tricks
Breathe Better, Together.

Tips and Tricks for the Middle School Audience

Want to Breathe Better, Together?
Learn how sharing your asthma with friends and family can help you.
1. Tell your best friends. Sharing your asthma can be scary. But you don’t have to share it with
everyone. Discuss your asthma with friends you trust.
2. Start with a text. Scared to tell your friends in person? Start by telling them via snap or text.
3. Be yourself. Asthma is serious. But that doesn’t mean YOU have to be. Just because you’re talking
about your health doesn’t you mean you can’t have fun and be yourself.

TIPS & TRICKS | Breathe Better, Together

Tips and Tricks for the High School Audience

Want to tell your best friend about your asthma?
Breathe Better, Together With These Three Simple Tricks.

1. Tell your best friend. You best friends have your back. Tell them about your asthma first, so you
can connect with people you trust.
2. Send a text. Scared to share your asthma face to face? You might feel more comfortable sharing
with your friend over snap or text.
3. Be yourself. Asthma is serious. But talking about it doesn’t have to be. You’ll feel more
comfortable sharing your asthma if you can relax and be yourself.

TIPS & TRICKS | Breathe Better, Together

Tips and Tricks for the Caregivers.

Help your teen(s) get the support they need to control their asthma.
Follow these three simple tricks to help your teen breathe better, together
•

Not everyone needs to know your teen’s business. Tell them to share their story with
friends and family they feel truly comfortable with.

•

Start with a text. Sometimes it’s difficult for teens to share who they really are in real life.
Remind your teen that there’s no shame in sharing their asthma via an (emoji-ridden) text.

•

Be positive. Having asthma doesn’t have to be all doom and gloom. If your teen reminds their
friends that they are still the same person, and can still do most of the same things, sharing
their condition will be much easier.

TIPS & TRICKS Breathe Better, Together

Finding Balance
Breathe Better, Together.

Finding Balance for the Middle School Audience

Find your fitness zone to breathe better, together
Your team admires you. And you don’t want to let them down.
But when you have asthma, you sometimes need to take
breaks. And your team will understand that. Talk to your
teammates and coaches about your asthma, so that they’ll be
there for you, when you need them. Find your balance with
people who care.
#BreatheBetterTogether with people who understand you.

FINDING BALANCE | Breathe Better, Together

Finding Balance for the High School Audience

Breathe better, together so you can stay healthy.
You want to do it all. And win every game. But when you have
asthma, you sometime need to take breaks. Your teammates will
understand that. Talk to your teammates and coaches about your
condition, so they can support you, when you need them to. Find
your balance with people you trust.
#BreatheBetterTogether with people who understand you.

FINDING BALANCE | Breathe Better, Together

Finding Balance for Caregivers

Help your loved one breathe better, together.
Teens don’t always like to take breaks. But when they have asthma,
sometimes they have to. Encourage your teen to tell their coaches
and teammates about their asthma so they can urge them to take it
easy, when they need to. Your teen deserves to be around people
who understand their condition, and who will be there for them, no
matter what.
Help your teen #BreatheBetterTogether, with a strong social support
system.

FINDING BALANCE | Breathe Better, Together

Social Motivations
Breathe Better, Together.

Social Motivations for Middle School Audience

Share Your Story.
You text your friends 100 times a day. But have you ever texted them
about your asthma? Share your asthma story with friends so you can
feel supported. Your friends are your world. It’s time to share your
world with them.
#BreatheBetterTogether with your best friends.

SOCIAL MOTIVATIONS | Breathe Better, Together

Social Motivations for the High School Audience

Share the Real You.
You have great friends. You can’t imagine life without them. So why
not share your asthma with them? When you share your condition,
you’ll feel more supported, and better understood. Your friends are
your world. It’s time to share your world with him.

#BreatheBetterTogether with your friendship circle.

SOCIAL MOTIVATIONS | Breathe Better, Together

Social Motivations for Caregivers

Help Them Feel Understood.
Strong relationships are about honesty, openness, and being there
for one another, no matter what. Encourage your teen to share their
asthma with friends, so they can feel supported. Your teen deserves a
strong support system. Help them connect with people who care.
Help your teen #BreatheBetterTogether with a strong support
system.

SOCIAL MOTIVATIONS | Breathe Better, Together

Know Your Zone

Know Your Zone
Concept Description

Living the life you want with asthma means understanding
your body and your triggers. By finding your balance during
physical activities, you can stay in the sweet spot and live a
healthy, happy life, free of unnecessary hospital visits.

Relatable Narratives
Know Your Zone

Relatable Narratives for the Middle School Audience

When asthma attacks during the game…
The ball flies over my head and I turn to sprint after it. All of a sudden my
lungs tighten. It’s happening again. An asthma attack! I start wheezing in the
middle of the game. I get angry. I can’t stop now! I have to help my team win.
But I’m fighting for air. And can barely stand. I’ll probably have to go to the
hospital. I pushed myself too hard. Again.
Know your physical fitness zone. So you can stay out of the hospital.

RELATABLE NARRATIVES | Know Your Zone

Relatable Narratives for the Middle School Audience

Meet Theo.
Theo went to basketball practice and pushed
himself beyond his limits. He had an asthma attack
and was rushed to the hospital. He missed the
Ravens vs. Packers game and didn’t get his math
homework in on time. Theo is tired of asthma
getting in the way of life.
Know your physical fitness zone so you do not have
to go to the hospital like Theo.

RELATABLE NARRATIVES | Know Your Zone

Relatable Narratives for the High School Audience

I only have one freshman year…
And I won’t let asthma get in the way of it. I want to spend
my first year in high school playing sports, hanging out with
friends, and going to school dances. But every time I take
on too many activities, I have an asthma attack. I need to
know my zone so I can stay healthy—and make my
freshman year truly count.
Know your zone so you can have your best year yet.

RELATABLE NARRATIVES | Know Your Zone

Relatable Narratives for the High School Audience

Meet Aubrey.
Aubrey is on the varsity women’s soccer team
and she has asthma. When she pushed herself
too hard in a game, she had an asthma attack
and went to the hospital. She missed her ACT
prep class and could not go to her best friend’s
birthday. This caused her a great deal of
stress.
Respect your physical boundaries so you don’t
have to go to the hospital.
Know your zone.

RELATABLE NARRATIVES | Know Your Zone.

Relatable Narratives for Caregivers

Worried about Tyler…
I love watching my son Tyler on the court. But it’s hard to watch
him struggle with his asthma. Tyler was wheezing at his game
last week and refused to take a break. After halftime, he had an
asthma attack and had to be rushed to the emergency room.
Tyler needs to understand that taking breaks won’t stop him
from playing his best. He needs to stay healthy so he can get
back out there and help his team win.
Help him listen to his body and know his physical fitness zone.

RELATABLE NARRATIVES | Know Your Zone.

Tips & Tricks
Know Your Zone

Tips and Tricks for the Middle School Audience

Major

Alert.

Know your zone so you can manage your asthma during physical
activity.
Follow these three steps:
1.

Check your breathing.

Ask yourself: what zone am I in?
•
•
•

Green= No coughing or wheezing
Yellow = Wheezing and/or chest tightness
Red = Extreme difficulty breathing.

Take a break when you are in the yellow or red zone.

TIPS & TRICKS | Know Your Zone

Tips and Tricks for the High School Audience

Control Your Asthma Like a Boss.

Know your zone with these three simple steps.
1.

Check your health. Have you been pushing yourself too hard? Is
it difficult for you to take a deep breath?

Determine your zone. What zone are you in?
•
•
•

Green= No coughing or wheezing
Yellow = Wheezing and/or chest tightness
Red = Extreme difficulty breathing.

Take a break. When you are in the yellow or red zone, take a rest
so you don’t have an attack.

TIPS & TRICKS | Know Your Zone

Tips and Tricks for the Caregivers.

Help your teenager(s) stay healthy, happy, and hospital-free.
Follow these three simple tricks to help your teen know their zone and manage their asthma
•

Encourage your teen to form healthy fitness habits and take rests when they over-exert
themselves to avoid asthma attacks.

•

Reach out to your teen’s PE teacher and/or coaches to talk to them about your teen’s
asthma. Help them understand the condition, and ask them to make sure your teen takes
breaks.

•

Emphasize finding an equilibrium so your teen can stay active, without pushing themselves
too hard.

TIPS & TRICKS | Know Your Zone.

Finding Balance
Know Your Zone

Finding Balance for the Middle School Audience

Find Your Fitness Balance and Control Your Asthma.
It’s game day. And you want to bring your A game. But to be
your #BestSelf, you need to find your balance. Outsmart your
asthma by taking a break and sitting out a play—or two. Set
your own rules, so you can get back out there and stay healthy.
It’s on you to take care of you. Find your balance and stay in
control.
Know your zone by finding a physical fitness balance.

FINDING BALANCE | Know Your Zone

Finding Balance for the High School Audience

Know Your Zone. So You Can Stay Healthy.
Asthma doesn’t mean weak. It doesn’t mean powerless. Instead, it
can make you stronger. More determined. And ready to win. But no
matter who you are, or what you can do, you still need to keep your
health in check. Know when to take breaks and sit out a play—or two.
Learn your boundaries, so you can be in control.
Know your zone by finding a physical fitness balance.

FINDING BALANCE | Know Your Zone

Finding Balance for Caregivers

Help your loved one find ‘The Zone’.
Teenagers don’t like limits. They like to push past them. It’s time to
talk to your teen and their coach about taking breaks so they can stay
healthy and avoid asthma attacks. Finding their balance doesn’t mean
they won’t earn that title, or win that scholarship or become team
captain. It just means they’ll better understand their condition and
how to manage it during physical activity. Help your teen keep their
asthma in check and find ‘The Zone.’
Encourage them to know their zone and find their balance.

FINDING BALANCE | Know Your Zone

Social Motivations
Know Your Zone

Social Motivations for Middle School Audience

Keep your teammates in the know.
Your team is a close group, on and off the court. Tell them about your
asthma so they can support you. Help them understand the signs of an
asthma attack during practice or a game, so they can have your back.
Explain that your asthma might force you to sit out a play—or two.
Find your balance so you can stay healthy, and stay in the zone.
Stay in the zone, with a winning team.

SOCIAL MOTIVATIONS | Know Your Zone.

Social Motivations for the High School Audience

Your teammates can help you stay in the zone.
Your team is a close group, on and off the court. Discuss your asthma
with them. Help them understand the signs of an asthma attack so
they have your back. Keep them updated on your breathing levels. If
your asthma gets worse and forces you to sit out a play, let them know
why you’re taking a break. Find your balance so you can stay healthy,
avoid the hospital, and contribute to the team.
Stay in the zone, with a team that cares.

SOCIAL MOTIVATIONS | Know Your Zone

Social Motivations for Caregivers

Help your active teen stay healthy and control their asthma.
Your teen wants to play sports, hang out with friends, and enjoy life.
Help them find their physical fitness zone and thrive. Encourage them
to explain their asthma condition to their friends, teammates, and
coaches so they can benefit from a strong social support system. Let
them know it’s okay to sit out a play—or two. Their coaches and
teammates will understand.
Help your teen be healthy, avoid the hospital, and stay in the zone.

SOCIAL MOTIVATIONS | Know Your Zone

Appendix

Rationale:

Message Strategy #1

Relatable
Narratives

Based on our research, negative consequences of
asthma mismanagement is a key facilitator in effective
asthma self-management. By communicating these
consequences through relatable narratives, we can
encourage our audiences to think about selfmanagement with a preventative and proactive
mindset.

Content Executions:
Messages are conveyed through first person and third
person target audience narratives, which help create an
emotional connection with our target audiences.

Rationale:

Message Strategy #2

Tips & Tricks

Based on the focus group findings, forgetfulness was
identified as a common self-management barrier,
whereas self-management routines, such as regular
inhaler use, and understanding and recognizing limits,
were identified as key facilitators. Our messaging should
leverage these findings and encourage healthy
behaviors, habits, and routines in our primary audience.

Content Executions:
Messages should provide actionable tips and tricks that
help teens form healthy behaviors, habits, and routines,
while using language that is relevant to the target
audience.

Rationale:

Message Strategy #3

Finding
Balance

Understanding the limits of physical activity was
identified as a key facilitator for asthma management.
Messaging should promote the idea that knowing one’s
limits helps teens stay healthy, enjoy more quality time
with friends, and stay on top of schoolwork.

Content Executions:
Messages are designed to urge the target audience to
learn and respect their physical limits. The narratives
should help teens understand that respecting their
physical limits will help them stay healthy and strong.

Rationale:

Message Strategy #4

Social
Motivations

Support from others was identified as a key facilitator to
teens’ asthma self-management. Support from family
and friends help facilitate self-efficacy in teens with
asthma. Caregivers reasoned that youth feel
embarrassed about using their inhaler (especially in
front of others), so by establishing a social support
system of peers, our primary audience may feel more
comfortable using their inhaler, complying with their
asthma treatment plan, and independently managing
their asthma.
Content Executions:
Content is designed to motivate asthmatic youth to
share information about their condition with their
friends and teacher’s, using inspirational and relatable
language.