DOE HQ F 413.29 HPwES - Implementation Plan Template for Prospective Pro

DOE HQ F 413.29
(05/2015)

Home Performance with ENERGY STAR Implementation Plan Template
for Prospective Program Sponsors
Home Performance with ENERGY STAR® (HPwES) is a public-private voluntary partnership program designed to turn building
science-based recommendations into solutions for improved, energy efficient homes. The U.S. Department of Energy (DOE), in
coordination with the U.S. Environmental Protection Agency (EPA), offers HPwES as a programmatic platform designed to
systematically enhance home performance for healthier and more comfortable living environments, enhanced durability of the
homes’ structures and systems, and improved energy savings for the homeowners.
Home Performance with ENERGY STAR, like all ENERGY STAR programs, facilitates market transformation by increasing the
availability and adoption of energy-efficient goods and services. HPwES is based on the nationally recognized ENERGY STAR brand
and is grounded in a building science driven approach to home improvement that promotes consumer confidence and results in
measurable energy savings. Through HPwES, Program Sponsors and stakeholders support an infrastructure of qualified contractors
who engage customers, deliver quality work, and drive the market forward for HPwES projects and related services.
Eligible organizations include: Utilities; national, regional, state, or local government entities; or other organizations involved in
coordinating and/or administering an energy-efficiency program or environmental education campaign that promotes or intends to
promote ENERGY STAR qualified products, homes, Home Performance with ENERGY STAR and/or buildings.
Interested organizations must use this Sponsor Implementation Plan Template to outline your proposed Home Performance with
ENERGY STAR program. Review the Sponsor Guide and Reference Manual (v1.5) for detailed Program requirements that must be
incorporated into your program design. Use Appendix A—the Minimum Requirements Checklist Worksheet as a quick reference to
help complete Sponsor Implementation Plan Template.
Please allow HPwES two weeks to review your plan. Once reviewed, HPwES will contact you to discuss your plan with you. Once
your plan is approved you will be listed on the HPwES website and receive an email with My Energy Star Account (MESA) instructions
to access our in-kind supporting material. DOE reserves the right to decline sponsorship if there are inadequate resources and
planning to initiate a HPwES program, and will advise you as to what needs to be addressed.
Please complete and submit the Sponsor Implementation Plan Template to [email protected].

I.

GENERAL PROGRAM AND CONTACT INFORMATION

Sponsor Candidate Organization Information: Fill information about your organization and support team.
Sponsor Candidate’s Official Organization Name(s)
Program Name (i.e., public name associated with HPwES
platform). Note: program name will be listed on the
energystar.com/hpwes “Connect” map.
Implementation Vendor Name(s) (If applicable)
Program Administrator Type (Identify the type of
organization that best describes your organization.)

Sponsor Candidate’s Mailing Address

Implementation Vendor’s Mailing
Address (If applicable)
May 2014

Electric Utility Company (IOU, Muni, Co-op)
Financial Institution
Gas and Electric Utility Company (IOU, Muni, Co-op)
Gas Utility
Local Government
Non-Profit
State Government
Other, please specify:

Address Line 1
Address Line 2
City
State
Implementation Vendor
Address Line 1
Address Line 2

Zip

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City
State

Zip

Contact Information (list all that apply)
1st Administrative POC
2nd Administrative POC
Implementation POC
Reporting/Data POC
Marketing POC
Quality Assurance POC

First name
Email
First name
Email
First name
Email
First name
Email
First name
Email
First name
Email

Last name
Phone
Last name
Phone
Last name
Phone
Last name
Phone
Last name
Phone
Last name
Phone

In reference to the POCs listed above, please indicate the HPwES
program’s primary POC.

1st Administrative POC
2nd Administrative POC
Implementation POC
Marketing POC
Reporting/Data POC

Program Background: Provide information about your proposed program.
1. Provide a brief description of your HPwES program, its intent and value for your target market. DOE may use the
text you provide for publication in your Sponsor Profile on websites and presentations.

2. Provide a list of your implementation partners, such as organizations affiliated and/or supporting the local program,
including co-marketing partners and organizations your program will authorize to use the HPwES logo.
Partner
A:
Partner B:
Partner C:
Partner D:
3. What elements of the program will be implemented by the program sponsor or implementation partners
Partner A
Partner B
Partner C
Partner D
Contractor Recruitment
Contractor Training
Contractor Certification
Contractor Mentoring
Consumer Incentives/ Financing
Consumer Awareness/ Marketing
Quality Assurance
Program Evaluation
Other:
May 2014

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4. Provide a URL for your planned HPwES program website (Note: This URL will be listed on the energystar.gov/hpwes
“Connect” map) The URL can be provided during the onboarding process after Sponsorship approval.
5. What geographical area(s) will be targeted by the HPwES program? (Indicate state, counties, cities, towns, and/or
zip codes)
6. Provide information on the current and/or past residential energy efficiency programs that have been implemented
in this market, from which your program will be building. Please indicate whether the program(s) target electric, gas,
and/or oil savings.

7. What is the estimated number of targeted homeowners (i.e. potential customers) in your market?

II.

HPwES PROGRAM BUDGET AND GOALS

For additional information, please reference Section 2 in the Sponsor Guide and Reference Manual (v1.5).
8. What is the estimated annual program budget planned for each of the following categories?
Year 1
Year 2
Year 3
Year 4
Program Administration
Marketing, Outreach, and Customer
$
$
$
$
Acquisition
Program Administration
$
$
$
$
Quality Assurance
$
$
$
$
Research & Evaluation
$
$
$
$
Customer Incentives
Costs of Direct Install Measures
$
$
$
$
Other Customer Incentives & Rebates
$
$
$
$
Customer Financing Costs
$
$
$
$
Contractor Incentives
Contractor Training & Certification
$
$
$
$
Contractor Production/Reporting
$
$
$
$
Incentives
Contractor Equipment Incentives and
$
$
$
$
other Business Development Support
Total
$
$
$
$
Goals
Number of participating contractors
Number of HPwES assessments
Number of completed HPwES projects
% energy saved per completed HPwES
project
Gross annual revenue ($)
Gross site energy savings (MMBtu)
May 2014

Year 5
$
$
$
$
$
$
$
$
$
$
$

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9. What are your program’s top three funding sources?
(Hold down the control key to select multiple options.)

III.

Carbon allowance funds
Federal grants
Forward capacity markets
Private investments
Rate-payer surcharges
State energy efficiency funds
Other, please specify:

HPwES PROGRAM DESIGN

For additional information and program requirements, please reference Section 2 in the Sponsor Guide and Reference
Manual (v1.5).
10. What is your schedule for implementing the program?
Activity

Year 1
Quarter
1 2 3 4

Year 2
Quarter
1 2 3 4

Year 3
Quarter
1 2 3 4

Year 4
Quarter
1 2 3 4

Year 5
Quarter
1 2 3 4

Identify/recruit contractors
Train/equip contractors
Execute marketing campaign
Implement quality assurance protocols
Implement project tracking
Explore program expansion
Program evaluation
11. How will energy savings be estimated at the project level?

12. Will your program track pre and post project-level energy
consumption data to verify energy savings?
13. Will your program focus on single family housing, multifamily
housing, or both?
14. What type of homeowner incentives will your program
offer? (Select all that apply. Hold down the control key to
select multiple options.)

May 2014

Deemed Savings (no interactivity)
Deemed Savings (w/interactivity)
Project Calculator or Worksheet
Whole Building Energy Modeling
Other, please specify:

Yes
No
Single
Multi
Both
Free energy assessments
Low interest financing
Measure-based rebates
On-bill financing
Project-based rebates
Subsidized energy assessments
None
Other, please specify:

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15. If you offer financing, what type(s) of lending products will
be offered? Please provide information on rates and terms.

16. What type of credit enhancements or financing buy downs
will your program offer to customers?
17. What type of mid-stream (e.g., targeting contractors,
suppliers, etc.) incentives will your program offer? (Select all
that apply. Hold down the control key to select multiple
options.)

18. What direct install measures will your program offer? (Select
all that apply. Hold down the control key to select multiple
options.)

19. Will your program require fixed and/or capped measure
pricing for measures paid for by customers?

Contractor production incentives
Contractor reporting incentives
Cooperative advertising
Subsidized equipment/software
Subsidized training/certification
None
Other, please specify:

Air sealing
DHW measures
Duct sealing
Lighting
Smart energy strip
Thermostat
Whole house energy meter
None
Other, please specify:

Yes
No

20. Is the program regulated by a public utility commission? If
so, how long is your program filing cycle? (Example: 1 year,
3 years or 5 years)

IV.

WORKFORCE

For additional information and program requirements, please reference Section 3 in the Sponsor Guide and Reference
Manual (v1.5).
Please attach these documents:
• Copy of your contractor participation agreement
• Process diagram showing how contractors that fail to meet program standards will be identified, monitored, retrained, sanctioned, or removed from the program
21. Describe the qualifying criteria and enrollment process for participating contractors in your program. Please also
explain how you plan to recruit contractors to participate in the program.

May 2014

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22. Which credentials will be required for participating contractors? Please include specialty credentials if your
program requires them for certain measure installations or working on certain building types.

23. Describe how the program will evaluate the performance of participating contractors in terms of QA results,
productivity, energy savings achieved, customer satisfaction, etc. Include a brief description of any contractor
rating or scoring system(s) the program plans to use.

24. Describe how the program will provide feedback to contractors regarding their performance including both the
type and frequency of reporting to the contractors.

25. What type of training(s) will be provided or made accessible to your contractors? (Please explain if you plan to
offer home performance sales training)

V.

QUALITY ASSURANCE

For additional information and program requirements, please reference Section 6 in the Sponsor Guide and Reference
Manual (v1.5).
Please attach a copy of your plan for managing consumer inquiries about the program (e.g., workflow to handle calls and
emails).
Please attach a copy of your Quality Assurance Plan (Option 1 or Option 2)
26. Which quality assurance system will you
administer? (Please refer to Section 6 of the
Sponsor Guide and Reference Manual for
descriptions of options 1 and 2.)

May 2014

Option 1: Meet minimum requirements for Quality Control
Option 2: Implement a Quality Management System

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VI.

MARKETING AND CUSTOMER OUTREACH

For additional information and program requirements, please reference Sections 1 and 2 in the Sponsor Guide and
Reference Manual (v1.5).
Attach examples you plan to use, if developed.
27. Describe how the Home Performance with ENERGY STAR name and mark will be used and monitored in your
program marketing efforts and strategies?

28. Will the program offer Certificate of Efficiency
Improvements or Certificates of Performance
to homeowners upon completion of a HPwES
Project? (Please see the Sponsor Guide and
Reference Manual for a definition.)

Yes
No

If yes, please explain:

THANK YOU!
Please complete and submit the Sponsor Implementation Plan Template to [email protected].

May 2014

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