QID 2015 Local Food Marketing Practices Survey

Local Food Marketing Practices Survey

2015 Local Foods Survey - Questionnaire - Mar 3, 2016

Local Foods Survey

OMB: 0535-0259

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2015 Local food MARKETING PRACTICES survey


OMB No. 0535-xxxx

Approval Expires: xx/xx/xxxx

Project Code: xxx QID: xxxxxx

SMetaKey: xxxx




DRAFT

United States

Department of

Agriculture




NATIONAL

AGRICULTURAL

STATISTICS

SERVICE












USDA/NASS

National Operations Division

1400 Independence Ave., S.W.

Washington, DC 20250-2000

Phone: 1-800-727-9540

Fax: 202-690-2090

E-mail: [email protected]


Please make corrections to name, address and ZIP Code, if necessary.


The information you provide will be used for statistical purposes only. In accordance with the Confidential Information Protection provisions of Title V, Subtitle A, Public Law 107–347 and other applicable Federal laws, your responses will be kept confidential and will not be disclosed in identifiable form to anyone other than employees or agents. By law, every employee and agent has taken an oath and is subject to a jail term, a fine, or both if he or she willfully discloses ANY identifiable information about you or your operation. Response to this inquiry is voluntary.


According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a valid OMB control number. The valid OMB number is 0535-xxxx. The time required to complete this information collection is estimated to average 30 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information.



1. In 2015, did this operation (name on label):


  • grow any crops, including field crops, fruits, vegetables, nursery/greenhouse, or other specialty crops; or

  • cut any hay; or

  • have any livestock, aquaculture, poultry, or honey bees; or

  • sell any agricultural products?


xxx 1 Yes – Continue 3 NoGo to Section 9 on page 16



2. In 2015, did this operation produce and sell any crops, livestock, poultry, or agricultural product directly to a(n):


  • CONSUMER: Farmers markets, on-farm stores or farm stands, roadside stands or stores, CSA (Community supported agriculture), online marketplaces; or

  • RETAIL MARKET: Supermarkets, supercenters, restaurants, caterers, independently owned grocery stores, food cooperatives; or

  • INSTITUTION: K-12 schools, colleges or universities, hospitals, workplace cafeterias, prisons, foodbanks; or

  • INTERMEDIATE MARKET: Businesses or organizations in the middle of the supply chain marketing locally- and/or regionally-branded products such as distributers, food hubs, brokers, auction houses, wholesale and terminal markets, and food processors.


xxx 1 Yes – Continue 3 NoGo to Section 9 on page 16



3. Were any of the products that this operation produced and sold directly to a consumer, a retail market, an institution, or an

intermediate market in 2015 food for humans to eat or drink?


INCLUDE

  • Edible agricultural products for

human consumption


EXCLUDE

  • Hay

  • Cut flowers


  • Christmas trees

  • Nursery products



xxx 1 Yes –Continue 3 NoGo to Section 9 on page 16



SECTION 1:

DIRECT-TO-CONSUMER SALES

1. In 2015, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO CONSUMERS?



INCLUDE

  • Farmers markets

  • On-farm store or farm stand located on this operation

  • Roadside stand or store located off of this operation

  • CSA (Community supported agriculture)

  • Online marketplace

  • Other direct-to-consumer market (pick-your-own, mobile market, etc.)


EXCLUDE

  • Products purchased and resold

  • Products produced and sold directly to a retail market (Section 2), institution (Section 3), or intermediate market (Section 4).


xxx 1 Yes – Continue 3 NoGo to Section 2 on page 5



2. Were any of the products that this operation produced and sold directly to consumers in 2015 food for humans to eat or drink?


INCLUDE

  • Edible agricultural products for

human consumption


EXCLUDE

  • Hay

  • Cut flowers


  • Christmas trees

  • Nursery products




xxx 1 Yes –Continue 3 NoGo to Section 2 on page 5



The rest of the questions in this section are only about the food produced and sold directly to consumers in 2015.


3. Was any of the food that this operation produced and sold directly to consumers in 2015 sold through a farmers

market?



xxx 1 Yes – Continue 3 NoGo to Item 6






a





Number

xxx


4. At how many separate farmers market locations did this operation sell food that it produced in 2015?

Report for each location only once.

Miles

xxx


5. Approximately how many miles (one way) was this operation located from the farmers market that it

received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



6. Was any of the food that this operation produced and sold directly to consumers in 2015 sold through an on-farm store

or farm stand located on this operation? Exclude roadside stands or stores located off of this operation.


xxx 1 Yes – Continue 3 NoGo to Item 9


7. In 2015, was there food sold at this on-farm store or farm stand that was produced by another operation?


xxx 1 Yes - Continue 3 No – Go to Item 9


8. How many other operations produced food that was sold at this on-farm store or farm stand in 2015?


xxx 1 1-4 operations

2 5 or more operations

3 Don’t Know


9. Was any of the food that this operation produced and sold directly to consumers in 2015 sold through a roadside stand

or store located off of this operation? Exclude on-farm stores and farmers market stands.


xxx 1 Yes – Continue 3 NoGo to Item 15 on page 3

Number

xxx



10. At how many total roadside stands or stores located off of this operation did this operation sell

food that it produced in 2015?


11. In 2015, was there food sold at this roadside stand or store that was produced by another operation?


xxx 1 Yes - Continue 3 No – Go to Item 13 on page 3



12. How many other operations produced food that was sold at this roadside stand or store in 2015?


xxx 1 1-4 operations

2 5 or more operations

3 Don’t Know

Miles

xxx



13. Approximately how many miles (one way) was this operation located from the roadside stand or store

located off of this operation that it received the largest gross value of food sales from in 2015? . . . .. . .


19. 14. Did this operation own this roadside stand or store?


xxx 1 Yes 3 No



15. Was any of the food that this operation produced and sold directly to consumers in 2015 sold through a CSA

(Community supported agriculture)?


xxx 1 Yes – Continue 3 NoGo to Item 21

16. In 2015, was there food sold in this CSA that was produced by another operation?


xxx 1 Yes - Continue 3 No – Go to Item 18


17. How many other operations produced food that was sold in this CSA in 2015?


xxx 1 1-4 operations

2 5 or more operations

3 Don’t Know


18. Was the CSA pick-up site that this operation received the largest gross value of food sales from in 2015 located on this

operation?


xxx 1 Yes – Go to Item 20 3 NoContinue 4 CSA does not use pick-up sites – Go to Item 20


Miles

xxx


19. Approximately how many miles (one way) was this operation located from the CSA pick-up site that it

received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20. Did this operation own this CSA?


xxx 1 Yes 3 No


21. An online marketplace is a web-based platform designed for the selling of goods.


Was any of the food that this operation produced and sold directly to consumers in 2015 sold through an online

marketplace?


xxx 1 Yes – Continue 3 NoGo to Item 24

Percent

xxx


22. In 2015, approximately what percent of online sales of food sold directly to consumers were from

buyers living either within the same state as this operation or a 400-mile radius of this operation? . . . . .




23. Did this operation own this online marketplace?


xxx 1 Yes 3 No



24. In 2015, did this operation accept Supplemental Nutrition Assistance Program (SNAP) benefits either with electronic

benefit transfer (EBT) technology owned by this operation or at a farmers market at which the market administers SNAP

payments with EBT technology?

xxx 1 Yes – Continue 3 NoGo to Item 26 on page 4


25. From which of the following direct-to-consumer markets did this operation accept SNAP benefits with EBT technology

for the food it produced and sold directly to consumers in 2015? (Mark all that apply)

xxx Farmers market

xxx On-farm store or farm stand located on this operation

xxx Roadside stand or store located off of this operation

xxx CSA

xxx Online marketplace

xxx Other direct-to-consumer market (pick-your-own, mobile market, etc.)






Year

(YYYY)

26. In what year did this operation first produce and sell food directly to consumers? . . . . . . . . . .


xxx

___ ___ ___ ___


27. Report the total gross value of sales this operation received for the unprocessed food it produced and sold directly to consumers in 2015. Report by the market through which the product was sold. Report value-added products in Item 29.


EXCLUDE

  • Sales of processed or value-added products (eggs in small cartons, bottled milk, cheese, meat, wine)

  • Non-edible agricultural products (hay, cut flowers, nursery products, Christmas trees, etc.)

  • Products purchased and resold

Direct-to-Consumer Market


Crop Sales

Livestock and Poultry Sales


Mark “X”

if none


(Dollars)

Mark “X”

if none


(Dollars)

a. Farmers markets

xxx

xxx

b. On-farm store or farm stand located on this operation

xxx

xxx

c. Roadside stand or store located off of this operation

xxx

xxx

d. CSA

xxx

xxx

e. Online marketplaces

xxx

xxx

f. Other direct-to-consumer markets (pick-your-own, mobile

market, etc.) Specify: ___________________________

xxx

xxx



28. In 2015, did this operation produce and sell any Processed or Value-added products directly to consumers that was

food for humans to eat or drink?


INCLUDE

  • Bottled milk, Cheese

  • Eggs in small cartons


  • Meat

  • Wine, Jam, etc.

EXCLUDE

  • Sales reported in previous items

  • Non-edible agricultural products

xxx 1 Yes – Continue 3 NoGo to Section 2 on page 5



29. Report the processed or value-added food product(s) and gross value of sales of the food product(s) produced and

sold by this operation in 2015. Report by the market through which the food product was sold.

Direct-to-Consumer Market



Processed or Value-Added

Food Product(s)


Mark “X”

if none



Processed or Value-

Added Food Product(s) Sales


(Dollars)

a. Farmers markets

Specify:

xxx

b. On-farm store or farm stand located on this

operation

Specify:

xxx

c. Roadside stand or store located off of this

operation

Specify:

xxx

d. CSA


Specify:

xxx

e. Online marketplaces

Specify:

xxx

f. Other direct-to-consumer markets (pick-your-

own, mobile market, etc.)

Specify: ___________________________


Specify:

xxx


SECTION 2:

DIRECT-TO-RETAIL MARKET SALES


1. In 2015, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO A RETAIL MARKET?


INCLUDE

  • Supermarkets or supercenters

  • Restaurants or caterers

  • Other direct-to-retail market (independently owned grocery stores,

food cooperatives, small food stores, corner stores)


EXCLUDE

  • Products purchased and resold

  • Products produced and sold directly to a consumer (Section 1), institution (Section 3), or intermediate market (Section 4).


xxx 1 Yes – Continue 3 NoGo to Section 3 on page 6


2. Were any of the products that this operation produced and sold directly to a retail market in 2015 food for humans to eat or drink?


INCLUDE

  • Edible agricultural products for

human consumption


EXCLUDE

  • Hay

  • Cut flowers


  • Christmas trees

  • Nursery products



xxx 1 Yes –Continue 3 NoGo to Section 3 on page 6


The rest of the questions in this section are only about the food produced and sold directly to a retail market in 2015.


3. Was any of the food that this operation produced and sold directly to a retail market in 2015 sold to a supermarket

or supercenter?


xxx 1 Yes – Continue 3NoGo to Item 5

Miles

xxx



4. Approximately how many miles (one way) was this operation located from the supermarket or

supercenter that it received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . .


5. Was any of the food that this operation produced and sold directly to a retail market in 2015 sold to a restaurant or

caterer?


xxx 1 Yes – Continue 3 NoGo to Item 7

Miles

xxx



6. Approximately how many miles (one way) was this operation located from the restaurant or caterer that it

received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .




Year

(YYYY)

7. In what year did this operation first produce and sell food directly to a retail market? . . . . . . . .


xxx

___ ___ ___ ___


8. Report the total gross value of sales this operation received for the unprocessed food it produced and sold directly to a retail market in 2015. Report by the market through which the product was sold. Report value-added products in Item 10.


EXCLUDE

  • Sales of processed or value-added products (eggs in small cartons, bottled milk, cheese, meat, wine)

  • Non-edible agricultural products (hay, cut flowers, nursery products, Christmas trees, etc.)

  • Products purchased and resold

Direct-to-Retail Market


Crop Sales

Livestock and Poultry Sales


Mark “X”

if none


(Dollars)

Mark “X”

if none


(Dollars)

a. Supermarkets or supercenters

xxx

xxx

b. Restaurants or caterers

xxx

xxx

c. Other direct-to-retail market (independently owned grocery stores, food cooperatives, small food stores, corner stores) Specify: _______________________________________


xxx


xxx



9. In 2015, did this operation produce and sell any Processed or Value-added product directly to a retail market

that was food for humans to eat or drink?


INCLUDE

  • Bottled milk, Cheese

  • Eggs in small cartons


  • Meat

  • Wine, Jam, etc.


EXCLUDE

  • Sales reported in previous items

  • Non-edible agricultural products

xxx 1 Yes – Continue 3 NoGo to Section 3



10. Report the processed or value-added food product(s) and gross value of sales of the food product(s) produced and

sold by this operation in 2015.

Direct-to-Retail Market



Processed or Value-Added

Food Product(s)

Mark “X”

if none


Processed or Value-

Added Food Product(s) Sales

(Dollars)


Retail Market (supermarkets or supercenters, restaurants or caterers, other direct-to-retail market)



Specify:

xxx





SECTION 3:

DIRECT-TO-INSTITUTION SALES


1. In 2015, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO AN

INSTITUTION?


INCLUDE

  • K-12 schools

  • Colleges and universities

  • Hospitals

  • Other direct-to-institution market (workplace cafeterias, prisons,

preschools, food banks, gleaners, senior care facilities)


EXCLUDE

  • Products purchased and resold

  • Products produced and sold directly to a consumer (Section 1), retail market (Section 2), or intermediate market (Section 4).



xxx 1 Yes – Continue 3 NoGo to Section 4 on page 8


2. Were any of the products that this operation produced and sold directly to an institution in 2015 food for humans to eat or drink?


INCLUDE

  • Edible agricultural products for

human consumption


EXCLUDE

  • Hay

  • Cut flowers


  • Christmas trees

  • Nursery products



xxx 1 Yes –Continue 3 NoGo to Section 4 on page 8


The rest of the questions in this section are only about the food produced and sold directly to an institution in 2015.


3. Was any of the food that this operation produced and sold directly to an institution in 2015 sold to a K-12 school?


xxx 1 Yes – Continue 3 NoGo to Item 5

Miles

xxx



4. Approximately how many miles (one way) was this operation located from the K-12 school that it

received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


5. Was any of the food that this operation produced and sold directly to an institution in 2015 sold to a college or

university?


xxx 1 Yes – Continue 3 NoGo to Item 7


Miles

xxx


6. Approximately how many miles (one way) was this operation located from the college or university that it

received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .



7. Was any of the food that this operation produced and sold directly to an institution in 2015 sold to a hospital?


xxx 1 Yes – Continue 3 NoGo to Item 9 on page 7

Miles

xxx



8. Approximately how many miles (one way) was this operation located from the hospital that it received

the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . .





Year

(YYYY)

9. In what year did this operation first produce and sell food directly to an institution? . . . . . . . . . .


xxx

___ ___ ___ ___



10. Report the total gross value of sales this operation received for the unprocessed food it produced and sold directly to an institution in 2015. Report by the market through which the product was sold. Report value-added products in Item 12.


EXCLUDE

  • Sales of processed or value-added products (eggs in small cartons, bottled milk, cheese, meat, wine)

  • Non-edible agricultural products (hay, cut flowers, nursery products, Christmas trees, etc.)

  • Products purchased and resold


Direct-to-Institution Market


Crop Sales

Livestock and Poultry Sales


Mark “X”

if none

(Dollars)

Mark “X”

if none

(Dollars)

a. K-12 schools

xxx

xxx

b. Colleges and universities

xxx

xxx

c. Hospitals

xxx

xxx

d. Other direct-to-institution market (workplace cafeterias,

prisons, preschools, food banks, gleaners, senior

care facilities) Specify: ______________________


xxx


xxx


11. In 2015, did this operation produce and sell any Processed or Value-added product directly to an institution that was

food for humans to eat or drink?


INCLUDE

  • Bottled milk, Cheese

  • Eggs in small cartons


  • Meat

  • Wine, Jam, etc.


EXCLUDE

  • Sales reported in previous items

  • Non-edible agricultural products

xxx 1 Yes – Continue 3 NoGo to Section 4 on page 8



12. Report the processed or value-added food product(s) and gross value of sales of the food product(s) produced and

sold by this operation in 2015.


Direct-to-Institution Market



Processed or Value-Added

Food Product(s)


Mark “X”

if none


Processed or Value-

Added Food Product(s) Sales

(Dollars)

Institution (K-12 schools, colleges and universities, hospitals, other direct-to-institution market)


Specify:

xxx



















SECTION 4:

DIRECT-TO-INTERMEDIATE MARKET SALES



1. An Intermediate Market is a business or organization in the middle of the supply chain marketing locally- and/or

regionally-branded products.



In 2015, did this operation produce and sell any crops, livestock, poultry, or agricultural product DIRECTLY TO AN INTERMEDIATE MARKET which sold it as a locally- or regionally-branded product?


INCLUDE

  • Businesses or organizations in the middle of the supply chain marketing locally- and/or regionally-branded products such as distributers, food hubs, brokers, auction houses, wholesale and terminal markets, and food processors.


EXCLUDE

  • Products purchased and resold

  • Products produced and sold directly to a consumer (Section 1), retail market (Section 2), or institution (Section 3).

  • Intermediate markets that do not market locally- and/or regionally-branded products


xxx 1 Yes – Continue 3 NoGo to Section 5 on page 9



2. Were any of the products that this operation produced and sold directly to an intermediate market in 2015 food for humans to eat or drink?


INCLUDE

  • Edible agricultural products for

human consumption


EXCLUDE

  • Hay

  • Cut flowers


  • Christmas trees

  • Nursery products



xxx 1 Yes –Continue 3 NoGo to Section 5 on page 9


Miles

xxx



The rest of the questions in this section are only about the food produced and sold directly to an intermediate market in 2015.



3. Approximately how many miles (one way) was this operation located from the intermediate market

that it received the largest gross value of food sales from in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . .













Year

(YYYY)

4. In what year did this operation first produce and sell food directly to an intermediate market?


xxx

___ ___ ___ ___


5. Report the total gross value of sales this operation received for the unprocessed food it produced and sold directly to an intermediate market in 2015. Report value-added products in Item 7 on page 9.


EXCLUDE

  • Sales of processed or value-added products (eggs in small cartons, bottled milk, cheese, meat, wine)

  • Non-edible agricultural products (hay, cut flowers, nursery products, Christmas trees, etc.)

  • Products purchased and resold


Direct-to-Intermediate Market


Crop Sales

Livestock and Poultry Sales


Mark “X”

if none

(Dollars)

Mark “X”

if none

(Dollars)

Intermediate Market (business or organization in the middle of the supply chain marketing locally- and/or regionally-branded products


xxx


xxx





6. In 2015, did this operation produce and sell any Processed or Value-added product directly to an intermediate market

that was food for humans to eat or drink?


INCLUDE

  • Bottled milk, Cheese

  • Eggs in small cartons


  • Meat

  • Wine, Jam, etc.


EXCLUDE

  • Sales reported in previous items

  • Non-edible agricultural products

xxx 1 Yes – Continue 3 NoGo to Section 5 on page 9




7. Report the processed or value-added food product(s) and gross value of sales of the food product(s) produced and

sold by this operation in 2015.


Direct-to-Intermediate Market



Processed or Value-Added

Food Product(s)

Mark “X”

if none


Processed or Value-

Added Food Product(s) Sales

(Dollars)

Intermediate Market (business or organization in the middle of the supply chain marketing locally- and/or regionally-branded products


Specify:

xxx



SECTION 5:

OTHER INFORMATION


1. In 2015, what was this operation’s total gross value of food sales for the food it produced and sold directly to

consumers, a retail market, an institution, or an intermediate market? (Mark one)

xxx

1 $1 - 999

5 $10,000 - 24,999

8 $100,000 - 249,999

11 $1,000,000 - 2,499,999

2 $1,000 - 2,499

6 $25,000 - 49,999

9 $250,000 - 499,999

12 $2,500,000 - 4,999,999

3 $2,500 - 4,999

7 $50,000 - 99,999

10 $500,000 - 999,999

13 $5,000,000 and over

4 $5,000 - 9,999





2. In 2015, approximately what percent of this operation’s food sales sold directly to consumers, a

Percent

xxx

%

xxx

%

xxx

%

100%

retail market, an institution, or an intermediate market were sold:



  1. Within 100 miles or less . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


  1. More than 100 miles but less than 400 miles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


  1. 400 miles or more. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


TOTAL (Sum of Items 2a + 2b + 2c)



3. Were any of the crops, livestock, or agricultural products that this operation produced and sold directly to

consumers, a retail market, an institution, or an intermediate market in 2015 NOT food for humans to eat or drink?


INCLUDE

  • Hay

  • Cut flowers


  • Christmas trees

  • Nursery products


  • Live animals

  • Wool

EXCLUDE

  • Edible agricultural products for

human consumption


xxx 1 Yes –Continue 3 NoGo to Item 5




Dollars

4. In 2015, what was the total gross value of sales for these crops, livestock, or agricultural products that were NOT food for humans to eat or drink?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


xxx


5. In 2015, how many acres did this operation:


Acres

a. Own?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


xxx

b. Rent or Lease from others or use Rent Free?

(Exclude land used on an animal unit month (AUM) basis, BLM and Forest Service land.).

+

xxx

c. Rent to others?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

-

xxx

6. Calculate item 5a + 5b - 5c. Then the total acres operated in 2015 was:. . . . . . . . . . . . . . . .

=

xxx



7. Considering the total acres operated in Item 6, in what county and state was the largest value of this operation’s

agricultural products raised or produced?


Principal County Name

0055


State

0060








8. From which of the following categories of crops and livestock did this operation produce and sell an agricultural product in

2015, regardless of marketing channel, and was any food produced and sold directly to consumers, a retail market, an

institution, or an intermediate market from that category?


Crops & Livestock

Produced and sold

agricultural product regardless of marketing channel






Produced and sold

food directly to consumers, a retail market, an institution, or an intermediate market


a. Grains, Oilseeds, Dry Beans, and Dry Peas (corn, flaxseed, grain silage and forage, grains and oilseeds, popcorn, rice, small grains, sorghum, soybeans, sunflowers, straw, etc.


xxx 1 Yes 3 No

xxx 1 Yes 3 No

b. Tobacco

xxx 1 Yes 3 No


c. Cotton and Cottonseed

xxx 1 Yes 3 No



d. Vegetables, Melons, Potatoes, and Sweet Potatoes (beets, cabbage, cantaloupes, pumpkins, sweet corn, tomatoes, watermelons, vegetable seeds, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No

e. Fruit, Tree Nuts, and Berries (almonds, apples, blueberries, cherries, grapes, hazelnuts, kiwifruit, oranges, pears, pecans, strawberries, walnuts, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No

f. Nursery, Greenhouse, Floriculture, and Sod (bedding plants, bulbs, cut flowers, flower seeds, foliage plants, mushrooms, nursery potted plants, shrubbery, sod, food crops grown under protection, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No

g. Cut Christmas Trees and Short Rotation Woody Crops

xxx 1 Yes 3 No


h. Other Crops, Hay, CRP, and Pasture (grass seed, hay and grass silage, hops, maple syrup, mint, peanuts, sugarcane, sugarbeets, CRP, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No

i. Hogs and Pigs

xxx 1 Yes 3 No

xxx 1 Yes 3 No

j. Milk and Other Dairy Products from Cows

xxx 1 Yes 3 No

xxx 1 Yes 3 No

k. Cattle and Calves (beef and dairy cattle for breeding stock, fed cattle, beef and dairy cull animals, stockers and feeders, veal calves, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No


l. Sheep, Goats, and their Products

xxx 1 Yes 3 No

xxx 1 Yes 3 No

m. Horses, Ponies, and Mules (burros and donkeys)

xxx 1 Yes 3 No


n. Poultry and Eggs (broilers, chickens, turkeys, ducks, eggs, emus, geese, hatchlings ostriches, pigeons, pheasants, quail, poultry products, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No

o. Aquaculture (catfish, trout, ornamental and other fish, mollusks, crustaceans, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No

p. Other Animals and Other Animal Products (bees, honey, rabbits, fur-bearing animals, semen, manure, other animal specialties, etc.)

xxx 1 Yes 3 No

xxx 1 Yes 3 No










9. Considering:


  • sales of all crops, livestock, poultry, and livestock products (milk, eggs, etc.) sold in 2015;

  • the value of product removed for all crops, livestock, and poultry produced under contract in 2015;

  • sales of all miscellaneous agricultural products in 2015;

  • all government agricultural payments received in 2015 ; and

  • exclude dollars received on land rented to others.


What code represents the total gross value of sales, including government agricultural payments, in 2015?

Total Value

GVS Code















$

$

$

$

$

$

$

$

$

$

$

$

1

1,000

2,500

5,000

10,000

25,000

50,000

100,000

250,000

500,000

1,000,000

2,500,000

$

$

$

$

$

$

$

$

$

$

$

$

999 …..

2,499 …..

4,999 …..

9,999 …..

24,999 …..

49,999 …..

99,999 …..

249,999 …..

499,999 …..

999,999 …..

2,499,999 …..

4,999,999 …..

1

2

3

4

5

6

7

8

9

10

11

12

GVS Code


860




$

5,000,000 and over. . . . . . . . . . . . . .

13



10. Is the GVS Code in box 860 equal to ‘1’?


xxx 1 Yes - Continue 3 No – Go to Item 12 on page 12



11. Record all 2015 crops, land uses, and livestock or poultry now on the total acres operated.

Land Use

ACRES

Field Crops Intended For Harvest

ACRES

Other Crops

ACRES

CRP/WRP. . . . . . . . . . . . . . . . . .


________________. . . . . . .


Cut Christmas Trees. . . . . . .


Idle Cropland. . . . . . . . . . . . . . .


________________. . . . . . .


Nursery & Greenhouse. . . . .


Summer Fallow. . . . . . . . . . . . . .


________________. . . . . . .


________________. . . . . . .


_________________. . . . . . . . .


________________. . . . . . .


________________. . . . . . .


Government Payments

WHOLE DOLLARS

Fruits/Nuts

ACRES

Livestock

NUMBER

CRP/WRP Payments. . . . . . . . .


________________. . . . . . .


Cattle - Dairy. . . . . . . . . . . . .


Other Gov’t Payments. . . . . . . .


________________. . . . . . .


Cattle - Other. . . . . . . . . . . . .




________________. . . . . . .


Chickens. . . . . . . . . . . . . . . .


Pasture/Rangeland

ACRES

________________. . . . . . .


Hogs. . . . . . . . . . . . . . . . . . .


Cropland Used Only

For Pasture. . . . . . . . . . . . . . .


________________. . . . . . .


Horses. . . . . . . . . . . . . . . . . .


Permanent Pasture. . . . . . . . . . .




Mules/Burros. . . . . . . . . . . . .


Woodland Pasture. . . . . . . . . . .


Vegetables/Melons

ACRES

Sheep & Goats. . . . . . . . . . .




________________. . . . . . .


________________. . . . . . .


Aquaculture

NUMBER

________________. . . . . . .


________________. . . . . . .


Acres of Ponds in Use. . . . . . . .


________________. . . . . . .




Foodsize/Stockers. . . . . . . . . . .


Berries

ACRES


OFFICE USE

Fingerlings/Broodfish. . . . . . . . .


________________. . . . . . .



Total Points

Pasture Points

Trout Eggs. . . . . . . . . . . . . . . . .


________________. . . . . . .



861

869

Other Aquaculture. . . . . . . . . . .


________________. . . . . . .





12. What were this operation’s total expenses in 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dollars

xxx



13. Report marketing expenses paid by this operation in 2015 for the food produced and sold

directly to consumers, a retail market, an institution, or an intermediate market in 2015. Expenses

reported in Items 13a through 13f should have also been reported in Item 12.

INCLUDE

  • expenses paid by you and your landlords

  • expenses from processed and value-added products



EXCLUDE

  • expenses not related to the farm business

  • any expenses paid by the contractor

  • expenses for food not produced and sold directly to consumers, a retail market, an institution, or an intermediate market

Marketing Expense

Mark “X” if none

Expenses

(Dollars)


a. Hired labor to work at market channel outlets

xxx



b. Transportation and distribution costs to market channel outlets such as vehicle insurance,

gas, depreciation costs, etc.

xxx


c. Market promotion/advertisement expenses such as a website, brochures, etc.

xxx



d. Equipment/supply expenses associated with market channel outlets such as boxes, bags, coolers, crates, scales, tables, etc.

xxx


e. Food safety expenses such as compliance costs, training, third-party auditing costs, etc.

xxx



f. Other marketing expenses such as market fees, licenses, insurance, etc.

Specify: (_______________________________________________________________)

xxx


Total Marketing Expenses (Sum of Items 13a through 13f)


xxx





SECTION 6:

PRACTICES


1. At any time during 2015, did this operation have internet access, either on the operation or at the principal operator’s

residence?


xxx 1 Yes - Continue 3 No – Go to Item 5 on page 13


2. In 2015, did this operation use the internet to access the following resources?

a. Purchasing input supplies, commodities, equipment, and other materials for farm operation.

xxx 1 Yes 3 No

b. Using online and/or peer learning resources (live or recorded webinars, tutorials, peer user

groups, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

c. Using online business products and services (business planning, accounting, legal, banking, etc.)

xxx 1 Yes 3 No

d. Identifying sources for and/or submitting funding, grant, subsidy requests, or proposals. . . . .

xxx 1 Yes 3 No

e. USDA Market News price and market information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

f. Price and market information from other sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No



3. In 2015, did this operation have a farm business website?


xxx 1 Yes - Continue 3 No – Go to Item 5 on page 13



4. In 2015, did this operation use its farm business website to:

a. Provide background/history on farm operation and practices. . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

b. Advertise products for sale and on-farm activities/services?. . . . . . . . . . . .. . . . . . . . . . . . . .

xxx 1 Yes 3 No

c. Carry out transactions and sell farm products online? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No


5. Did this operation participate in the following USDA programs in 2015?


a. Noninsured Crop Disaster Assistance Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

b. Farm Microloans Program. . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

c. Whole-Farm Revenue Protection Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

d. Environmental Quality Incentives Program (EQIP). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

e. Value-Added Producer Grant Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No



  1. In 2015, did this operation maintain the following farm management records?



a. A balance sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No


b. An income statement. . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No


c. A cash flow budget or projection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No


d. A written business plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No


e. A separate marketing plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No







SECTION 7:

THIRD-PARTY CERTIFICATION AND FOOD SAFETY




1. In 2015, did this operation have the following practices certified or verified by a third party?

a. USDA Certified Organic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

b. Pasture-based management (grass fed, free range, pasture raised). . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

c. Animal care-based management (cage free, raised without antibiotics, animal welfare approved, certified humane) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

d. Naturally Grown Certified . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

e. Other third party certified or verified practices excluding food safety certification. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No



2. In 2015, did this operation receive a(n):

a. USDA individual Good Agricultural Practices (GAP) certification? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

b. Other third party Good Agricultural Practices (GAP) certification?. . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No

c. Other USDA labels/quality verification?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

xxx 1 Yes 3 No



3. Did this operation have a food safety plan that covered produce in 2015?



INCLUDE

  • Fruit, berries, vegetables, herbs, tree nuts, dry beans, peas and lentils, peanuts, sprouts, and mushrooms

xxx 1 Yes - Continue 3 No – Go to Item 5




4. Is the food safety plan written?

xxx 1 Yes 3 No



5. Did this operation have a third-party food safety audit of produce in 2015?


INCLUDE

  • Fruit, berries, vegetables, herbs, tree nuts, dry beans, peas and lentils, peanuts, sprouts, and mushrooms


xxx 1 Yes 3 No






SECTION 8:

PERSONAL CHARACTERISTICS



  1. In 2015, did your household and extended family own more than 50% of this farming operation?


Select yes if more than 50% of the assets of this operation are owned by you (the principal operator), members of

your household, and/or other persons related to you by blood, marriage, or adoption, including relatives not residing

in your household. Consider only farm or ranch assets owned – not rented or leased – by this operation, and

exclude the assets held by non-family landlords and contractors.


xxx 1 Yes 3 No



2. In 2015, how many individuals were involved in the decisions for this

operation (include family members and hired managers)? Enter the

total number of men and the total number of women.

Exclude hired workers unless they were a hired manager or family member. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Number of Individuals Making Decisions


Men


Women

xxxx


xxxx




3. Answer the following questions for up to four individuals who were involved in the decisions for this operation as of

December 31, 2015.


Person 1

Person 2

Person 3

Person 4

a. Is this person

completing this form?. . . . . .

xxxx

1 Yes 3 No

xxxx

1 Yes 3 No

xxxx

1 Yes 3 No

xxxx

1 Yes 3 No

b. Sex. . . . . . . . . . . . . . . . . . .

xxxx

1 Male 2 Female

xxxx

1 Male 2 Female

xxxx

1 Male 2 Female

xxxx

1 Male 2 Female

c. What was this person’s age on December 31, 2015? . . .

Shape1 xxxx

age

Shape2 xxxx

age

Shape3

xxxx

age

Shape4 xxxx

age

d. Is this person of Hispanic, Latino or Spanish, origin?

Hispanic, Latino

or Spanish origin


Hispanic, Latino

or Spanish origin

Hispanic, Latino

or Spanish origin


xxxx

1 Yes 3 No


Hispanic, Latino

or Spanish origin


xxxx

1Yes 3 No


xxxx

1 Yes 3 No

xxxx

1 Yes 3 No

e. Race. . . . . . . . . . . . . . . . . .

Mark one or more.

Mark one or more.

Mark one or more.

Mark one or more.

xxxx

xxxx



xxxx



White

Black or African

American

American Indian

or Alaska Native

Shape5 Specify tribe

xxxx

xxxx



xxxx



White

Black or African

American

American Indian

or Alaska Native

Shape6 Specify tribe

xxxx

xxxx



xxxx



White

Black or African

American

American Indian

or Alaska Native

Shape7 Specify tribe

xxxx

xxxx



xxxx



White

Black or African

American

American Indian

or Alaska Native

Shape8 Specify tribe

xxxx





xxxx





xxxx





xxxx





xxxx

xxxx


Asian

Native Hawaiian

or Other Pacific

Islander

xxxx

xxxx


Asian

Native Hawaiian

or Other Pacific

Islander

xxxx

xxxx


Asian

Native Hawaiian

or Other Pacific

Islander

xxxx

xxxx


Asian

Native Hawaiian

or Other Pacific

Islander



















Person 1

Person 2

Person 3

Person 4

f. At which occupation did

this person spend the majority (50 percent or more) of his/her worktime

in 2015? . . . . . . . . . . . . . . .

Mark one.

Mark one.

Mark one.

Mark one.

xxxx

1 Farm or ranch work

2 Other

3 Not applicable

or currently not

employed

xxxx

1 Farm or ranch work

2 Other

3 Not applicable

or currently not

employed

xxxx

1 Farm or ranch work

2 Other

3 Not applicable

or currently not

employed

xxxx

1 Farm or ranch work

2 Other

3 Not applicable

or currently not

employed

g. How many years in TOTAL has this person operated ANY farm? . . . . . . . . . . . . .

Shape9 xxxx

years

Shape10 xxxx

years

Shape11

xxxx

years

Shape12 xxxx

years

h. Has this person ever

served on active duty

in the U.S. Armed

Forces, Reserves,

or National Guard? . . . . . . .

Mark one.

Mark one.

Mark one.

Mark one.

xxxx

1


2





3

4



Never served in the military

Only on active duty for training in the Reserves or

National Guard

Now on active duty

On active duty in the

past, but not now

xxxx

1

2







3

4



Never served in the military

Only on active duty for training in the Reserves or

National Guard

Now on active duty

On active duty in the

past, but not now

xxxx

1


2





3

4



Never served in the military

Only on active duty for training in the Reserves or

National Guard

Now on active duty

On active duty in the

past, but not now

xxxx

1


2





3

4



Never served in the military

Only on active duty for training in the Reserves or

National Guard

Now on active duty

On active duty in the

past, but not now






4. It is important that we do not have duplication on our list of farms and ranches. Is it possible the information on this form

would be reported by another operation or under another name?


xxx 1 Yes – please provide the name, phone number, and address below 3 No Go to Section 9 on page 16


xxx Operation Name __________________________________ xxx Operator Name __________________________________________


xxx Phone Number _______________________ xxx Address _____________________________________________________________


xxx City _____________________________________ xxx State ____________________ xxx Zip Code _______________________






















































SECTION 9:

CONCLUSION


Survey Results: To receive the complete results of this survey on the release date, go to www.nass.usda.gov/results/

Would you rather have a brief summary sent to you at a later date?

1Yes 3No

9990





9912

9911

9910 MM DD YY

Respondent Name:

Phone:

Date:


Thank you for your response.


OFFICE USE

Response

Respondent

Mode

Enum.

Eval.

Change

Office Use for POID

1-Comp

2-R

3-Inac

4-Office Hold

5-R – Est

6-Inac – Est

7-Off Hold – Est

8-Known Zero

9901

1-Op/Mgr

2-Sp

3-Acct/Bkpr

4-Partner

9-Oth


9902

1-Mail

2-Tel

3-Face-to-Face

4-CATI

5-Web

6-e-mail

7-Fax

8-CAPI

19-Other

9903

9998

9900

9985

9989


__ __ __ - __ __ __ - __ __ __

R. Unit

Optional Use

9921

9907

9908

9906

9916

S/E Name






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