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Millennial Online Survey

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Peace Corps Millennial Online Survey


Quotas



Age

Total Completes

White



AA

Asian


Other/No Answer

15-17

250


188 (75%)



38 (15%)



12 (5%)



12 (5%)

18-22

375


277 (74%)



60 (16%)



19 (5%)



19 (5%)

23-26

375


282 (75%)



52 (14%)



22 (6%)



19 (5%)

Total

1000

747

150

53

50



Age

Total Completes

Hispanic

15-17

250


55 (22%)


18-22

375


82 (22%)


23-26

375


75 (20%)


Total

1000

212



Age

Total Completes

Male

Female

15-17

250

125 (50%)

125 (50%)

18-22

375

187 (50%)

188 (50%)

23-26

375

187 (50%)

188 (50%)

Total

1000

500

500





Section A: Screening Criteria


S1. What is your age?

Type in a number

(terminate if under 15 or over 26; otherwise continue. range = 1-99)


S2. What is your gender?

Please select one


Male

Female


S3. Do you consider yourself to be Hispanic, Latino, or of Spanish origin?

Please select one.


Yes

No

Prefer not to answer


S4. Which of the following best describes your ethnicity?

select all that apply


Asian

Native American/Pacific Islander

Black/African American

White/Caucasian





S5. Do you have any dependents? By dependents, we mean children, family members, or loved ones that rely on you for financial support, or for day-to-day support (due to disability, etc.).


Yes [TERMINATE]

No



S6. Have you participated in any volunteer activities in the past 6 months? This may include volunteer

work that you did with your school, neighborhood, religious group, civic organization, etc. where you were not paid but feel that the activity benefitted others.


Yes

No

Don’t know/Not sure


[ASK S7 IF PARTICIPATED IN VOLUNTEER ACTIVITIES IN PAST 6 MONTHS]


S7. In an average month, how many hours would you say you spend participating in volunteer activities?

This may include volunteer work that you did with your school, neighborhood, religious group, civic organization, etc. where you were not paid but feel that the activity benefitted others.

Would you say that you spend…


Less than 1 hour

2-5 hours

6-10 hours

11-20 hours

21-30 hours

31-40 hours

More than 40 hours



Section B: Attitude/Lifestyle Segmentation

Q1. I’d now like to get your opinion on a variety of lifestyle issues. For each statement, please tell me how much you agree or disagree with it. Using a scale from 1 to 6 where 6 means that you completely agree and 1 means you completely disagree, how would you rate the following?

Please select one for each statement

Scale:

6 -- Completely Agree

5 – Strongly Agree

4 – Slightly Agree

3 – Slightly Disagree

2 – Strongly Disagree

1 -- Completely Disagree

Statements:

  1. A college education is very important for success in today’s world

  2. Having close friendships is important to my happiness

  3. I keep my emotions balanced.

  4. I am disorganized and not detail oriented

  5. I am often concerned about my family’s level of debt

  6. I consider myself a very competitive person

  7. I consider myself a very responsible person

  8. I don’t like to take chances

  9. I’m uncertain about what will happen in the future

  10. I feel confident that I know how to adequately deal with most emergencies

  11. I have a good sense of humor

  12. I have made changes in my life based on what I believe will help me stay healthy

  13. I have somewhat old-fashioned tastes and habits

  14. I lead a very active life

  15. I like my life to be predictable from day-to-day

  16. I like to be the center of attention

  17. I like to spend time with my family

  18. I love going out and meeting other people

  19. I make a special effort to volunteer in my community

  20. I prefer to spend a quiet evening at home rather than going out with my friends

  21. I see myself as extraverted and enthusiastic

  22. I see myself as sympathetic and warm

  23. I tend to be conservative in my attitude and lifestyle

  24. I usually feel pretty sure my life will work out the way I want it to

  25. I very seldom make detailed plans

  26. I want to be loved and supported by others

  27. I want to be recognized and appreciated by others

  28. I want to enrich myself

  29. I want to have a life similar to people around me

  30. I want to have a life that is stimulated by new interests

  31. I want to have a stable life

  32. I want to have amusement and enjoy life

  33. I want to have an affluent life

  34. I want to help people in trouble or less fortunate than myself

  35. I want to make an effort to achieve something in my life

  36. I work very hard most of the time

  37. I worry a lot about myself or a family member becoming a victim of a crime

  38. It’s important to me that any volunteering I do has a real impact

  39. I’m a thrill seeker

  40. I’m a very independent person

  41. I’m always trying to better myself

  42. I’m more successful than most people I know

  43. I’m very liberal in my thinking

  44. My family’s happiness is my main priority

  45. My friends often consider me to be the “leader”

  46. Religion is an important part of my life

  47. I am pretty set in my ways.

  48. I am flexible and go with the flow

  49. I am accepting of different ideas

  50. I consider myself a good problem solver

  51. I like to gather information before making a decision

  52. I am worried about the economy and job opportunities

  53. I feel that inequality is the most pressing issue facing the world today





Q2. About how much time you spend on the following activities in an average day?


Scale:

0 Minutes

1-15 minutes

16-30 minutes

31-60 minutes

61-90 minutes

91-120 minutes

More than 2 hours, but less than 4 hours

More than 4 hours


Activities:

Listening to AM, FM or satellite radio

Listening to streaming music or media (e.g., podcasts, Spotify and/or Pandora)

Playing video games

Reading books, either on paper or in a digital format

Reading printed newspapers or magazines that are online or in a digital format

Using email or text messaging

Making voice calls (on the phone, or using software like Skype or Facetime)

Posting on and/or checking Facebook

Using Twitter

Using photo-sharing social media: Instagram and Snapchat

Using video-sharing social media: YouTube, Vine, and/or Keek

Using apps on my phone

Watching streaming media (Hulu, Netflix, etc.)

Surfing the internet on a phone, (excluding social media, email, or reading online newspapers or magazines)

Surfing the internet on a tablet, (excluding social media, email, or reading online newspapers or magazines)

Surfing the internet on a desktop or laptop computer, (excluding social media, email, or reading online newspapers or magazines)

Watching DVDs, BlueRay or over-the-air or cable TV


Other Activities; (time permitting)

Studying

Volunteering

Spending time with friends

Spending time with family/relatives

Praying or attending religious services

Shopping

Working at a paying job

Exercise or sports

Attending school

Pursue creative hobbies (write or journal, arts and crafts, play music, sing, or dance, cook or bake, etc.)



Section C: Peace Corps Awareness and Familiarity (3 minutes)


Q3.      Listed below are several volunteer organizations. How familiar are you with each of them?

(Select one response across for each organization listed).




Not aware of it at all

Only heard of it but not at all familiar with it.

I am somewhat familiar with it and what they do

I am very familiar with it and what they do.

  1. AmeriCorps

1

2

3

4

  1. Habitat for Humanity

1

2

3

4

  1. Peace Corps

1

2

3

4

  1. Teach for America

1

2

3

4

  1. Jet Program (Japan Exchange and Teaching Program)

1

2

3

4

  1. Mobilizing for Global Change

1

2

3

4




ASK Q4-Q7 OF ALL RESPONDENTS AWARE OF PEACE CORPS (Top 3 Box—those who answered 2, 3 or 4) IN Q3c.



Q4. Based on what you know about the Peace Corps, how favorable or unfavorable is your overall opinion of the Peace Corps in general?

Very favorable

Somewhat favorable

Neither favorable nor unfavorable

Somewhat unfavorable

Very unfavorable






Q5. Based on your understanding of what the Peace Corps does, how likely would you be to consider volunteering?

Scale:

6 – Definitely would consider

5 – Very likely to consider

4 – Somewhat likely to consider

3 – Somewhat unlikely to consider

2 – Very unlikely to consider

1 – Definitely would not consider



Q6. Based on what you know about the Peace Corps, which of the following is true or false about the organization?

Scale:

True

False

Don’t Know


  • The time commitment is two years

  • The Peace Corps is affiliated with the US government

  • The Peace Corps is a division of the military

  • Peace Corps is a disaster relief organization

  • Peace Corps volunteers do not have access to technology (e.g., Internet or cell phones)

  • Peace Corps volunteers are only placed in very remote, rural areas

  • Peace Corps volunteers all live together

  • Peace Corps volunteers have access to in-country Peace Corps staff for medical and other support services

  • Peace Corps provides language and skills training

  • Peace Corps volunteers are frequently subjected to violence and sexual assault

  • Peace Corps volunteers have a great deal of input to shape the work they are doing

  • Peace Corps volunteers have their living expenses covered

Q7. Based on what you know about the Peace Corps, which of the following types of work does the Peace Corps do? (Select all that apply. Randomize list.)

  • Most positions primarily require manual labor

  • Distributes medicine

  • Intervenes to prevent in-country conflict

  • Promotes gender equality

  • Advises on business economic development

  • Promotes environmental awareness and conservation

  • Works in HIV/AIDS prevention

  • Teaches computer skills and how to adapt new technologies

  • Works in refugees camps to provide relief

  • Works with foreign governments to influence policy

  • Works as part of American embassies abroad









Section D: Perception of Peace Corps as Part of Life Cycle (2 minutes)

Q8. Besides altruism and helping others, which ONE of the below statements best describes the reason that you think most people join the Peace Corps? (Randomize list.)

It’s a way to change your life or routine by doing something new or different.

It’s a central part of an overall plan for their lives

It’s an adventure—a way to see the world

It provides hands-on experience in a career field

It’s a chance to learn about other cultures



Section E: Themes and Incentives for Joining/Not Joining the Peace Corps (3 minutes)

[From Qualitative. Can be used as drivers of propensity to join.]



Q9. The Peace Corps sends Americans to host countries that have invited them to help develop sustainable solutions to address challenges in education, health, economic development, agriculture, environment and youth development.

If you were to consider joining the Peace Corps, below is a list of reasons that might influence your decision. Using a scale from 1 to 5 where 5 means that it will definitely influence you and 1 means it will definitely not influence you, how would you rate the following?

Please select one for each statement

Scale:

5 – Definitely will influence

4 – Probably will influence

3 – Might or might not influence

2 – Probably will not influence

1 – Definitely will not influence


Incentives

  1. Help with student loans

  2. Sense of adventure

  3. Learn a new language

  4. A life-changing experience

  5. Make a difference in a community

  6. Become part of a global community

  7. Develop leadership skills

  8. Represent the United States abroad

  9. Strengthen your career

  10. Become part of an active global alumni network

  11. Get training to build your resume

  12. Improve the lives of others

  13. Choose the country to volunteer in

  14. Choose what type of work you do

  15. Serve due to limited job opportunities in the United States

  16. Using your skills and talents for a good cause

  17. Challenging yourself in a unique environment

  18. Graduate school program specifically for Peace Corps volunteers


ASK Q10-11 OF ALL RESPONDENTS.


Q10. Based on what you know about the Peace Corps, how favorable or unfavorable is your overall opinion of the Peace Corps in general?

Very favorable

Somewhat favorable

Neither favorable nor unfavorable

Somewhat unfavorable

Very unfavorable




Q11. Based on your understanding of what the Peace Corps does, how likely would you be to consider volunteering?

Scale:

6 – Definitely would consider

5 – Very likely to consider

4 – Somewhat likely to consider

3 – Somewhat unlikely to consider

2 – Very unlikely to consider

1 – Definitely would not consider



Q12. Follow-up question: We suggest respondents rank their top 5 influences; for anything that

they rate as top 2 box on the scale, we show those items and have them rank them.

Please rank the following items in terms of how likely they would be to influence you to consider joining the Peace Corps. That is, put a “1” next to the item/statement that would most influence you, a “2” next the item/statement that would influence you second, and so on until you have ranked your top 5 items.


Rank order your top 5 items



Q13. Below is a different kind of list and a different task. Below are some reasons that might discourage someone from joining the Peace Corps. Again use a scale from 1 to 5. Using a scale from 1 to 5 where 5 means that it would definitely prevent you and 1 means it would definitely not prevent you, how would you rate the following? (Can be used as drivers.)

Dis-Incentives

  1. A commitment of 2 years

  2. Concerns about safety

  3. Serving in a very remote location

  4. Reports of crimes committed against Peace Corps volunteers

  5. No salary beyond living expenses

  6. Being away from family and friends for 2 years

  7. Serving in a politically unstable country

  8. Lack of access to technology

  9. Concerns about living conditions

  10. Pursuing graduate or professional school

  11. Consequences of delaying entry into the work force

  12. Having family responsibilities

  13. Concerns about getting a job after Peace Corps service

  14. Need to pay back student loans



Scale:

5 – Definitely will prevent

4 – Probably will prevent

3 – Might or might not prevent

2 – Probably will not prevent

1 – Definitely will not prevent




Q14. Follow-up question: We suggest respondents rank their top 5 barriers; for anything that

they rate as top 2 box on the scale, we show those items and have them rank them.


Please rank the following items in terms of how likely they would be to prevent you from considering joining the Peace Corps. That is, put a “1” next to the item/statement that would most prevent you, a “2” next the item/statement that would prevent you second, and so on until you have ranked your top 5 items.


Rank order your top 5 items



Section 6: Demographics


Transition screen: And finally, we have a few questions for classification purposes only. Please be assured that your responses to these, as well as to all the other questions, are completely confidential.


ask q15 of all respondents


Q15. Are you currently a full or part-time student?


please select one (Final answer categories to be agreed upon)


Yes

No





ask Q16 if currently a student at Q15


Q16. What kind of school are you currently attending?


Grade School

High school

Vocational school

2 year college




4 year college/university

Graduate school

Professional (medical school, law school, etc.)

Pursuing doctorate

Prefer not to answer



Ask Q17 If less than graduate school at Q16


Q 17 Do you plan to complete a four year college degree?


Yes

No

Prefer not to answer

Don’t know/Not sure



ask Q18 if not currently a student AT Q15


Q18. What was the last level of school you completed?

Grade School

High school

Vocational school

2 year college

4 year college/university

Graduate school

Professional (medical school, law school, etc.)

Pursuing doctorate

Prefer not to answer



ASK Q19 If less than four year college at Q18


Q 19 Do you plan to complete a four year college degree?

Yes

No

Prefer not to answer

Don’t know/Not sure







Q20. What is your current employment status?


Employed part-time

Employed full-time

Self-employed

Temporarily unemployed

Retired or disabled and not employed

Full-time student

Full-time homemaker

Prefer not to answer



Q21. What is your current marital status?


Married/living with a partner

Single/never married

Divorced/separated



Widowed

Prefer not to answer



Q22. Have you ever been a Peace Corps volunteer?


Yes

No

Prefer not to answer

Don’t know/Not sure



Q23. Have any of your relatives ever been a Peace Corps volunteer?


Yes

No

Prefer not to answer

Don’t know/Not sure





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