Rationale for Changes to ExPECTT Media Tracking

Suppl 4_E2. Rationale for Changes to ExPECTT Media Tracking.docx

Evaluation of the Food and Drug Administration's General Market Youth Tobacco Prevention Campaign

Rationale for Changes to ExPECTT Media Tracking

OMB: 0910-0753

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Rationale for Items Added to or Removed From the ExPECTT Youth Media Tracking Instrument 4/8/16


Item Number

Description

Addition

Deletion

Edit

Rationale

Prior Approval Given by OMB

A1_1

Watch TV or movies on a TV



X

This item has been edited to measure content without differentiating platform.

Base item approved previously including 11/17/15

A1_2

Watch TV or movies on a computer


X


Redundant if we revise A1_1


A1_3

Watch TV or movies on a a cell phone


X


Redundant if we revise A1_1


A1_4

Watch TV or movies on a an ipod


X


Redundant if we revise A1_1


A2_2

Use computer for video



X

Minor edits to update popular products

Base item approved previously including 11/17/15

A2_3

Use computer for social networking



X

Minor edits to update popular products

Base item approved previously including 11/17/15

A2_4

Use computer for browsing



X

Minor edits to update popular products

Base item approved previously including 11/17/15

A2_5

Use computer for chatting



X

Minor edits to update popular products

Base item approved previously including 11/17/15

A2_6

Text messaging

X



Adding this back to the media tracking survey after having dropped it at the last wave.

Base item approved previously including 11/17/15

A3_2f

Fresh Empire brand

X



This item was approved for and used in the 3rd FU ExPECTT study.

Approved for 3rd FU: 11/17/15

A11_18

intense

X



Adding to assess whether this key term from the literature on stylistic elements of ads may be operationalized.

This item is similar to others that have been previously approved, including on F1211/17/15.

A23

Main message of the ad

X



This item was approved for and used in the 3rd FU with the exception of response options 14, 15 and 16.

The base item was approved by OMB in prior packages including 11/17/15

B11_3

Smoking is harmful-not harmful

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B12_3

smokeless is harmful-not harmful

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B13_25

Develop gum disease

X



Adding to measure a belief which is the focus of the new ad “gift.”

This item has not been previously approved.

E15_13

Smoking as a teen can permanently stunt your lungs.

X



Adding to measure a belief which is the focus of the new ad “straw city.”

This item has not been previously approved.

E15_14

Smoking cigarettes will make me have serious breathing problems

X



Adding to measure a belief which is the focus of the new ad “straw city.”

This item has not been previously approved.

E15_15

If I smoke, the consequences will find me.

X



Adding to measure a belief which is the focus of the new ad “gift.”

This item has not been previously approved.

E15_16

Nicotine can reprogram your brain

X



Adding to measure a belief which is the focus of the new ad “hacked.”

This item has not been previously approved.

E15_17

If I smoke, it will be hard to think about anything but my next cigarette

X



Adding to measure a belief which is the focus of the new ad “hacked.”

This item has not been previously approved.

E13_1

Cigars are bad-good

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

E13_2

Cigars are unenjoyable-enjoyable

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

E13_3

Cigars are harmful-not harmful

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

E14_1

E-cigs are bad-good

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

E14_2

E-cigs are unenjoyable-enjoyable

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

E14_3

E-cigs are harmful-not harmful

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B13_23

Stunt lung growth

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B13_24

Stained teeth

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B15_10.


The lungs of teenage smokers may not grow to normal size.

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B15_11.

Smoking just a few cigarettes can make you crave more.

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15

B15_12.

If I smoke, nicotine will rewire my brain.

X



This item was approved for and used in the 3rd FU.

Approved for 3rd FU: 11/17/15


Media tracking screener items


X


The media tracking screener and instrument have been separated.



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AuthorAllen, Jane
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File Created2021-01-23

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