Social Media Recruitment Advertisement

Attachment12_SocialMediaRecruitmentAdvertisement.docx

Food and Drug Administration's Research and Evaluation Survey for the Public Education Campaign on Tobacco among LGBT (RESPECT)

Social Media Recruitment Advertisement

OMB: 0910-0808

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ATTACHMENT 12: SOCIAL MEDIA RECRUITMENT ADVERTISEMENTS

Female-oriented campaign ads:
























Male-oriented campaign ads:





















Ad to be used in both male and female-oriented ads:


Additional ad text (both male and female oriented campaigns)*:

Treat yo self! Take a survey of LGBT young adults and get $20 if you qualify!

Lunch on us! Take a survey of LGBT young adults and get $20 if you qualify!

Lattes on us! Take a survey of LGBT young adults and get $20 if you qualify!

Late night snacks on us! Take a survey of LGBT young adults and get $20 if you qualify!

Book club on us! Take a survey of LGBT young adults and get $20 if you qualify!

Breakfast on us! Take a survey of LGBT young adults and get $20 if you qualify!

Hot cocoa on us! Take a survey of LGBT young adults and get $20 if you qualify!

Burgers on us! Take a survey of LGBT young adults and get $20 if you qualify!

Cupcakes on us! Take a survey of LGBT young adults and get $20 if you qualify!

Tacos on us! Take a survey of LGBT young adults and get $20 if you qualify!



* We will choose additional similar images for the male and female-oriented campaigns, which will be approved by RTI’s IRB. Various combinations of images and text will be used in both male and female-oriented ad campaigns for social media ads.

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