Phase 1:
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Individual interviews
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Telephone conference call
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Employers, business group
representatives, WHP vendors and consultants, state and local
public health departments, journalists, researchers, and
academics
|
After OMB clearance
|
-
Understand the needs and wishes of prominent stakeholders in
order to design an effective resource for employers wishing to
create and sustain best-practice workplace health promotion (WHP)
initiatives emphasizing chronic disease prevention
WHP
refers to any educational materials, activities, classes,
screenings, services, environmental supports, or policies that
encourage employees to be healthy and reduces the risk of
developing chronic disease such as
being physically active,
eating
a healthy diet, maintaining a
healthy
weight, and not using tobacco.
|
Using open-ended
questions, we will:
Explore
issues such as the utility and value of workplace health
promotion (WHP) emphasizing chronic disease prevention
Identify
best and promising practices for workplace programs and how
these can be communicated to lay audiences
Learn
about the role the CDC and advocacy groups can play in assisting
the implementation of WHP
Determine
resources most needed to overcome barriers and accelerate
effective WHP initiatives
Identify
specific strategies and tactics respondents have used and
whether or not those strategies were effective
Identify
unique needs of small vs. medium vs. large businesses
Identify
topics that stakeholders would like covered by the Resource
Center
Identify
most the most effective communication strategies and information
dissemination practices
|
Needs and interests
market survey (NIMS)
|
Online
|
Employers, business group
representatives, WHP vendors and consultants, state and local
public health departments, journalists, researchers, and
academics
|
After OMB clearance
|
-
Understand the needs and wishes of a broad segment of
stakeholders in order to design an effective resource for
employers wishing to create and sustain best-practice workplace
health promotion initiatives emphasizing chronic disease
prevention
|
Using closed ended
questions, we will:
Collect
respondent job title/role, company and stakeholder category
Explore
issues such as the utility and value of workplace health
promotion (WHP) emphasizing chronic disease prevention
Learn
how/where stakeholders currently access and use
information/tools/resources for WHP
Determine
what CDC tools/resources stakeholders are currently aware of and
use
Determine
resources most needed to overcome barriers and accelerate
effective WHP initiatives
Understand
logistical barriers to WHP implementation, including issues
accessing information, obtaining technical support
Identify
structure/organization of a resource center that would be deemed
most functional/easy to use/navigate
Identify
unique needs of small vs. medium vs. large businesses
Identify
topics, approaches, formats and types of technical assistance
that stakeholders would like covered by the resource center;
i.e., what kind of videos would be most helpful (infographic,
case studies, other)
Identify
interest/desire for interactivity/dialogue with peers/others via
the resource center
Identify
the kind of messaging that would be most appealing/meaningful to
draw stakeholders to the Resource Center as a go-to source
|
Phase 2:
|
Consumer feedback
survey
|
Online
|
Visitors to the beta site
of the Resource Center
|
Once Resource Center beta
site is available
|
-
Learn about website visitors’ experience with the Resource
Center, and identify areas that need improvement
|
Likert
scale rating of overall satisfaction with the Resource Center
and ease of website use
Yes/no
responses to questions about trouble navigating the website,
whether desired information was found, whether information was
missing, whether the user would use the website again in the
future, and whether the user would recommend the website to
friends or colleagues
Checkbox
responses to where problem areas were, categories of missing
information, categories of most useful information, most useful
features, and least helpful features
|
Technical assistance
(TA) feedback
|
Online
|
Participants in technical
assistance activities (i.e., users of the Resource Center and
participants in the site specific TA pilot)
|
Ongoing from January
2017-February 2018 (after each TA activity)
|
-Learn
about participants’ experience and satisfaction with each
type of technical assistance offered, and identify areas that
need improvement
|
Likert
scale rating of overall satisfaction with the TA offered
including satisfaction with the delivery method, provider of the
technical assistance, relevance of the material, and overall
quality
|
Pilot site-specific
feedback on TA model
|
Online
|
Pilot site participants
(3-5 sites will be selected with up to 10 participants per site)
|
At conclusion of TA pilot
(January 2018)
|
-Understand
the most effective types of technical assistance in advancing and
accelerating the pilot sites’ workplace health programs in
order to design future TA efforts
|
Using closed ended
questions, we will:
Collect
respondent job title/role, site location, and stakeholder
category
Identify
participation and frequency of participation in TA activities
and modalities
Using
open-ended questions, we will:
Understand
facilitators and barriers to participation in TA activities
Identify
the TA modality of highest value to participants
Explore
areas of improvement in providing TA
Determine
gaps in TA provision
Understand
how TA contributed to the accomplishment of site objectives
Using
a Likert scale, we will:
Assess
overall quality of experience with each TA modality and
satisfaction with the key elements of each TA modality
Compare
TA modalities to determine which modality contributed the most
to the success of the pilot sites’ workplace health
efforts
|