Focus groups

APPENDIX C: FOCUS GROUP TEXT MESSAGES

MATHEMATICA POLICY RESEARCH

TEXT MESSAGES TO RECRUIT TEXT4BABY SUBSCRIBERS FOR FOCUS
GROUPS:
Initial Message:

Come talk about Text4baby with other moms in your area! You will receive a $25 gift card for
participating. Please call 1-xxx-xxxx today.
¡Venga a hablar de Text4baby con otras madres en su área¡ Recibirá una tarjeta de regalo de $25
por participar. Por favor llame al 1-xxx-xxxx hoy.
Follow-Up Message (if recruitment is low):

(1/2) Text4baby: Sign up to talk about Text4baby with other moms in your area! You will
receive a $25 gift card for participating. Call today 1-xxx-xxxx.
(1/2) Text4baby: ¡Inscríbase para hablar de Text4baby con otras madres en su área! Recibirá una
tarjeta de regalo de $25 por participar. Llame hoy al 1-xxx-xxxx.
(2/2) Text4baby: There’s still time to sign up to talk about Text4baby with other moms in your
area! You will receive a $25 gift card for participating. Call today 1-xxx-xxxx.
(2/2) Text4baby: ¡Todavía hay tiempo para inscribirse para hablar de Text4baby con otras
madres en su área! Recibirá una tarjeta de regalo de $25 por participar. Llame hoy al 1-xxxxxxx.

C.15