Justification Memo for FDIC Consumer News Readership Survey

Justification Memo - Consumers News Readership Survey (10-7-14 Final).doc

Occasional Qualitative Surveys

Justification Memo for FDIC Consumer News Readership Survey

OMB: 3064-0127

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DRAFT


October 7, 2014



Memorandum to: Shagufta Ahmed, Policy Analyst              

  Office of Information and Regulatory Affairs

Office of Management and Budget

 

From: Gary A. Kuiper, Counsel /s/ Gary A. Kuiper

Federal Deposit Insurance Corporation


RE: Qualitative Survey: FDIC Consumer News Readership Survey

 

Under the generic clearance entitled “Occasional Qualitative Surveys” (3064-0127), the FDIC hereby submits for OMB approval the enclosed survey regarding FDIC Consumer News, our quarterly newsletter that is available online at www.fdic.gov/consumernews and in print. This survey continues the FDIC practice of using qualitative surveys to make quality improvements to products and services. 

 

Purpose of survey. The survey is a management tool to learn what readers think about FDIC Consumer News. The FDIC is seeking to ascertain what topics readers are most interested in and ways the FDIC can improve the publication.


Methodology. The survey will be sent to 800 random online and 800 random in-print subscribers to FDIC Consumer News. In addition, the survey will be made available to an estimated maximum of 400 visitors to our Web site who wish to take the survey. The survey is strictly voluntary.

 

Burden Estimate


Number of respondents: 2000

Estimated time per response: 7 minutes

Total annual burden = 233 hours.


Your expeditious response to this request would be appreciated.

File Typeapplication/msword
File TitleFDIC Macros Ver. 5.5
Authorgkuiper
Last Modified ByKuiper, Gary
File Modified2014-10-07
File Created2014-10-07

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