OMB Control Number: 1220-0141
Expiration Date: 03/31/2021
Attachment A
Review of research using different web probes to decrease item nonresponse in online surveys
Article and link (if available) |
Probe wording |
Main finding |
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Findings show that a motivational statement following immediately after an item is left unanswered greatly outperforms either the control or a motivational statement at a later point in the survey. Using this immediate reactive prompt reduces item nonresponse to levels equivalent to a face-to-face version. Conversely, the control (no statement) and later placed motivational statement lead to significantly greater item nonresponse. |
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The implicit DK option with a prompt if the item is not answered yielded the most complete data (versus including a ‘decline to respond’ option) |
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Did not find the prompt was effective in reducing item nonresponse |
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Had to change their main mode from telephone to web surveys and used existing interviewer texts from previous telephone studies to write a polite, system-generated message to motivate and probe the respondent for more information. This technique was effective.
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Not offering DK, but allowing respondents to skip questions, followed by a polite probe when skips occurred, resulted in the lowest amount of missing information. To assess the effect of probing across different modes, a second experiment was carried out that compared explicitly and implicitly offering the DK option for web and telephone surveys. Using a polite probe after each DK response reduced the final amount of DK answers in both the telephone and online survey.
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Probes that interviewers reported using:
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Interviewers self-reported that they find these types of probes helpful in gaining response. |
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
Author | Kaplan, Robin - BLS |
File Modified | 0000-00-00 |
File Created | 2021-01-13 |