NARA Visitors Study

																Museum Visitor Survey 2014
	Please tell us about your visit to the National Archives Museum today. We need your feedback as we continue to improve our facilities. Please complete this survey and hand it to a representative in the return envelope provided (or simply drop the envelope in a mailbox). This survey will take about 12 minutes to complete. Participation is voluntary and your responses will be anonymous. There are no right or wrong answers. If you feel uncomfortable answering any question due to limited experience or any other factor, just write "DK" or "Don't Know" instead of an answer, and move to the next statement. We encourage you to answer as many as you can. Thank you for helping us serve you better.
	INSTRUCTIONS: Circle the ONE number following each statement that best indicates the extent to which you agree or disagree with it. For statistical purposes, some statements are positive and some negative, so read each item carefully before you respond.
												Strongly Disagree				Neutral				Strongly Agree
1	OVERALL RATING: I would rate the National Archives Museum's programs and exhibits overall as excellent.											0	1	2	3	4	5	6	7	8	9	10
2	OVERALL IMPACT: Visiting the National Archives Museum has had a very positive impact on me/my family.											0	1	2	3	4	5	6	7	8	9	10
3	DISAPPOINTED: I'm very disappointed in my National Archives Museum visit.											0	1	2	3	4	5	6	7	8	9	10
4	EXPECTATIONS: My experience overall was even better than I expected.											0	1	2	3	4	5	6	7	8	9	10
5	RETURN: If I were choosing again today, I would definitely choose to visit the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
6	RECOMMEND: I highly recommend the National Archives Museum to my family and friends.											0	1	2	3	4	5	6	7	8	9	10
7	REPUTATION: Before I actually visited, I'd heard really good things about the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
8	VALUE: Visiting the National Archives Museum is an excellent value in terms of my time, effort, and cost.											0	1	2	3	4	5	6	7	8	9	10
9	PERSONALLY AFFECTED: I really have been personally affected by something I saw/experienced at the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
10	OTHER ATTRACTIONS: Other Historical Museums/historic sites/cultural attractions in the area are better than the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
11	FEEL WELCOME: I felt very welcome and very comfortable when I visited the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
12	LEARNING: I feel I'd always learn something new when I visit the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
13	PRESENTATION: The way history was presented at the National Archives Museum really held my attention making it an interesting way to learn.											0	1	2	3	4	5	6	7	8	9	10
14	UNCOMFORTABLE ASPECTS: It is extremely important to learn about all aspects of history - even those which are unpleasant or might involve conflict.											0	1	2	3	4	5	6	7	8	9	10
15	HARD TO GET AROUND: It was very difficult to find my way and get where I wanted to go.											0	1	2	3	4	5	6	7	8	9	10
											(over)
												Strongly Disagree				Neutral				Strongly Agree
16	CONNECTING WITH OTHERS: The National Archives Museum provides an excellent opportunity to have a memorable shared experience with my family and friends.											0	1	2	3	4	5	6	7	8	9	10
17	MY HISTORY: The National Archives Museum does a great job of preserving and presenting history as it relates to me.											0	1	2	3	4	5	6	7	8	9	10
18	MAKES A DIFFERENCE: The National Archives Museum is an important contributor to the quality of life in this community.											0	1	2	3	4	5	6	7	8	9	10
19	STAFF/VOLUNTEERS: The staff/volunteers at the National Archives Museum are always available, friendly, knowledgeable, and helpful.											0	1	2	3	4	5	6	7	8	9	10
20	CONDUCIVE ENVIRONMENT: The National Archives Museum is one of the few places where it's conducive to learn about, discuss, and explore difficult issues in history.											0	1	2	3	4	5	6	7	8	9	10
21	MEDIA/ADVERTISING: I never see or hear about the National Archives Museum from television, radio, the Internet, newspapers, or other printed material.											0	1	2	3	4	5	6	7	8	9	10
22	ADVERTISING vs. OTHERS: I see or hear a lot more about the National Archives Museum than I do about other "cultural attractions" in the area (Historical Museums, galleries, etc.).											0	1	2	3	4	5	6	7	8	9	10
23	TRUSTWORTHY: I completely trust the information that the National Archives Museum presents in its programs/exhibits.											0	1	2	3	4	5	6	7	8	9	10
24	STIMULATING: Programs/exhibits at the National Archives Museum really stimulate me to learn more and delve into topics I might not otherwise have explored.											0	1	2	3	4	5	6	7	8	9	10
25a	WELL-KEPT FACILITIES: The National Archives Museum and grounds are always clean and well-maintained.											0	1	2	3	4	5	6	7	8	9	10
25b	EXHIBITS: The way exhibits were presented made it very easy for me/my family to see and understand them.											0	1	2	3	4	5	6	7	8	9	10
25c	VISITOR FOCUS: I really felt valued as a visitor to the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
25d	CONNECTING WITH HISTORY: I felt really connected to "the past" today while visiting the National Archives Museum.											0	1	2	3	4	5	6	7	8	9	10
26a	EXHIBIT INFORMATION: The written information in the exhibit displays was very easy to understand.											0	1	2	3	4	5	6	7	8	9	10
26b	VISITOR HANDOUT: The written information in the visitor guide handout was very easy to understand.											0	1	2	3	4	5	6	7	8	9	10
26c	Did you use any of the computers located in the public Vault exhibit or in the Rubenstein Gallery?
				yes			Answer # 26d							no			Skip to # 27d
26d	COMPUTER INTERACTIVES: The written instructions for the computer interactives in the exhibits were very easy to understand.											0	1	2	3	4	5	6	7	8	9	10
27a	Did you visit the "Records of Rights" exhibit in the David M. Rubenstein Gallery?
				yes			Answer # 27b & 27c							no			Skip to # 28a
27b	What did you like about the new "Records of Rights" exhibit in the David M. Rubenstein Gallery?
27c	What did you dislike about the new "Records of Rights" exhibit in the David M. Rubenstein Gallery?
28a	When you visited the museum today, did you…?													have a tour guide					visit on your own
28c	What other parts of the National Archives Museum did you visit today?
						The Boeing Learning Center						The McGowan Theater								The "Making Their Mark" Exhibit
						The Public Vaults Exhibit						The Rotunda								Rotunda Featured Document Exhibit
28d	Which of the following would you be interested in using on your smartphone, tablet, or other device? (Please mark all that apply.)
			audio tours			eBook						interviews with curators									more in-depth information about exhibits
			museum map									special program schedules									not interested in any
					other (please specify)
29a	Do you use...? (Please mark all that apply.)										a SmartPhone					an iPad/tablet					ipod/MP3 player
29b	And do you...? (Please mark all that apply.)											follow Twitter				read blogs					read eBooks
			use Facebook				use Pinterest					use TripAdvisor				use Tumblr					watch YouTube
29c	Are you currently a member of the Foundation for the National Archives?															yes				no
30a	On which day of the week did you visit the National Archives Museum?
	Monday					Tuesday					Wednesday				Thursday
						Friday					Saturday				Sunday
30b	About how far away do you live from the National Archives Museum?																	Outside the US
			Within 60 miles						60-120 miles away									In the US more than 120 miles away
31	About how often do you visit the National Archives Museum?
				Several times a year				Once a year						Less than once a year						This is my first visit.
32	Please tell us how many were in your party visiting the National Archives Museum today. And don't forget to include yourself.
	# of adults (over 19)									# of teens (13-19)					# of children 6-12			# under 6
33	Into which group does your age fall?								19-34					35-54				55+
34	Are you…?				Female				Male
35a	Are you of Hispanic or Latino origin?											yes				no
35b	Do you consider yourself to be…? (Check all that apply.)
			Asian									Black or African American						White
									Native Hawaiian and other Pacific Islander									Native American/American Indian
36a	In the past 2 years or so, how many different museums/historic sites have you visited…
36b	If you had not visited the National Archives Museum today, where would you have gone/what would you have done instead?
36c	What, if anything, did you see/do at the museum that was even better than you expected?
36d	What, if anything, was disappointing about your visit?