OMB Control No: 0970-0401
Expiration date: 10/1/2020
Attachment 1. Discussion Prompts for Creative Test Kitchen
DISCUSSION PROMPTS FOR REMOTE TESTING:
MESSAGE AND PRODUCT INFORMATION GATHERING
Note to OMB: This document includes all potential questions we may ask across the series of remote, online testing activities. We will not ask all of these questions in one 15-minute activity. Rather, we will mix the questions and activities based on the campaign development stage and to ensure we do not overburden participants. Some of the questions also will be customized to reflect the message or product we are testing; we have noted customizable pieces of questions with brackets []. Participants will only be asked to commit 15 minutes or less of their time per activity.
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Welcome Page of the Online Community: The Hive
Welcome to The Hive
We want to bring people together, online, to achieve more than we could on our own. That’s why we've invited you to join our online community. Together, we want to think and talk about relationships, friends, sex, school, social media, growing up, and more. We're building a campaign for teens and young adults like you, and we need YOUR help. Participate in as few or as many activities as you like or have time for! Earn points and gift cards for your time.
GET STARTED!
1. Go to your profile and update your settings (note to OMB: this is the Appendix A – Screening Instrument)
2. Add an avatar image. It can be anything - your Bitmoji, a photo of your pet, or a photo of you - completely up to you!
3. Under 18? Have your parent or guardian complete this parent consent form.
4. Then complete your own participant consent form.
Questions? You can ask us on the "Chat" page or email [email protected]
About the Campaign
The Administration for Children and Families is sponsoring this research. We are talking with young people across the U.S. about how we can work together to design a national campaign for youth, with youth. The campaign wants to support you in achieving a healthier, happier future by avoiding some of the potential downsides of sexual activity—things like sexually transmitted diseases and teen pregnancy.
The purpose of these online research activities is to get your input, ideas, and feedback on campaign materials. You are the experts - on life, struggles, and wins you experience as a youth. It’s your voice that matters, and your voice will direct what this campaign looks like, sounds like and where it will be.
Instructions for each activity
There are no right or wrong answers. We want to know your opinions and what you think about the issues we will be discussing. If at any time you are uncomfortable with the questions, you can choose not to answer or stop participating in the activity. If you bring up a friend or other person you know as an example in your responses, please do not use their last name. You can submit a private message to the site administrator at any time if you have questions about this activity.
Insight Questions on Topics and Media Behaviors
Questionnaire Format
Have you ever seen information online or on social media about teen pregnancy prevention (e.g., abstinence, safer sex)? Yes/No
[If Q1 = No, skip to Q5]
Have you ever seen videos online or on social media related to teen pregnancy prevention? Yes/No
[If Q2 = No, skip to Q4]
What did you like and/or dislike about these videos? Open-ended
Have you ever shared information found online or on social media about teen pregnancy prevention? By sharing we mean re-posting to your personal social media page or sending information (e.g., posts, videos, photos, etc.) to others. Yes/No
Have you seen any videos online or on social media related to setting goals for a better future? Yes/No
[If Q5 = No, skip to Q7]
What did you like and/or dislike about these videos? Open-ended
What kind of videos do you typically look for online or on social media (e.g., Instagram, YouTube and Snapchat)? Please select all that apply. Checklist.
Funny
Informational/educational (e.g., tutorial, product review, etc.)
Vlogs (video blogs)
Entertainment (e.g., sports, music, tv shows, movies, etc.)
Videos posted by friends
Other: ______________
What kind of videos do you typically share with others? Open-ended
Do you like/dislike video ads on Instagram, YouTube and Snapchat? Like/Dislike slider
How often do you watch video ads on Instagram, YouTube and Snapchat? Never, Rarely, Sometimes, Often, Always
[If Q10 = Never, skip to Q12]
Describe the types of video ads you watch on Instagram, YouTube and Snapchat. Open-ended
Which channels/influencers do you follow or subscribe to on Instagram, YouTube and Snapchat? By influencers, we mean individuals who have a large online or social media following. Open-ended
Do you watch Instagram TV? Yes/No
[If Q13 = No, skip to Q15]
How do you discover new shows/episodes? Open-ended
Below is a list of products that we may develop for a website that we are working on. Which of the following products would you engage with (e.g., watch, read, listen to, click on, etc.)? Please mark all that apply. Checklist.
Click-to-reveal photos
Image transition sliders
Listicle
Music video
Live video
Vlog
Interview
Interactive video
Choose-your-own-adventure story
Interactive timeline
How-to content
Online calculator
Interactive map
Podcast
Which product would you most like to engage with? Please select one. Multiple-choice
Click-to-reveal photos
Image transition sliders
Listicle
Music video
Live video
Vlog
Interview
Interactive video
Choose-your-own-adventure story
Interactive timeline
How-to content
Online calculator
Interactive map
Podcast
Why did you choose this product as your favorite? Open-ended
Below is a list of potential names for new products that we might develop. Which of the following names would you engage with (e.g., watch, read, listen to, click on, etc.)? Please mark all that apply. Checklist.
10 Goals Worth the Work
Can You Get More Than Six of These Life Facts Right?
Pick a Famous Duo and Get a Motivational Quote
What’s Your Healthy Relationships IQ?
Sexting 101: What Would You Do?
Think You Know How Much These Items Cost?
Video: A Day in the Life
Video: Healthy Relationships Chat
Which product name would you most like to engage with? Please select one. Multiple-choice
10 Goals Worth the Work
Can You Get More Than Six of These Life Facts Right?
Pick a Famous Duo and Get a Motivational Quote
What’s Your Healthy Relationships IQ?
Sexting 101: What Would You Do?
Think You Know How Much These Items Cost?
Video: A Day in the Life
Video: Healthy Relationships Chat
Why did you choose this title as your favorite? Open-ended
Would you visit a website with .ORG in the URL? Yes/No
[If Q22 = Yes, skip to Q23]
You said you would not visit a website with .ORG in the URL. Why not? Open-ended
Would you visit a website with .GOV in the URL? Yes/No
[If Q23 = Yes, skip to Q25]
You said you would not visit a website with .GOV in the URL. Why not? Open-ended
Journal Activity (individuals answer questions; no one else can see responses)
Prompt: What would you tell your friends?
For this
journal activity, we want to know what you would tell your friends
about reducing their sexual risks by avoiding sexual activity until
later in life after they have reached goals such as graduating high
school and getting a good job. By sexual risks, we mean things such
as unplanned pregnancy, sexually transmitted diseases (e.g.,
chlamydia, gonorrhea, herpes), negative psychological and emotional
effects (e.g., depression, stress), and lower academic achievement.
We’re going to ask you about a few different scenarios and what
you would say to your friends in each scenario.
Scenario 1: What would you say to convince a friend to avoid sexual activity?
Scenario 2: What would you say to convince a friend to delay sexual activity?
Scenario 3: What would you say to convince a friend to stop having sex?
Discussion Forum Activity (participants answer discussion board questions and can see each other’s responses)
Prompt: Tell us what’s out there!
We want to hear from YOU about what you’ve seen online and on social media — videos, posts, websites, campaigns — about preventing teen pregnancy or other risks that get in the way of your goals and future. Maybe you could relate to the stories or you liked the words, pictures or design. Take a few minutes to show and tell us what’s out there. If you can provide links, pictures, or videos that would be great! If you agree with the examples that others share, like their comment. If you don’t, reply with the reasons why. Remember: Always be respectful in your responses to others.
Topic 1: Tell us about any cool, interesting or entertaining information or products (like videos, social media posts, games) about teen pregnancy prevention that you’ve seen online or on social media that have really stuck with you.
Topic 2: Tell us about any bad or boring information or products (like videos, social media posts, games) about teen pregnancy prevention that you’ve seen online or on social media.
Topic 3: Tell us about any cool, interesting, or entertaining information or products (like videos, social media posts, games) on health topics for teens (like smoking or drinking) that you’ve seen online or on social media.
Topic 4: Tell us about any bad or boring information or products (like videos, social media posts, games) on health topics for teens (like smoking or drinking) that you’ve seen online or on social media.
Message Feedback
Questionnaire Format
Please select how much you disagree or agree with each of the following statements about [insert specific message on SRA topic]:
|
Strongly disagree |
Disagree |
Neither agree nor disagree |
Agree |
Strongly Agree |
Prefer Not to Answer |
|
1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
3 |
4 |
5 |
99 |
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1 |
2 |
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4 |
5 |
99 |
Product or Material Feedback
Questionnaire, Poll, or Discussion Forum Format
Now I want to show you a sample [insert product] for our campaign. First, I want your feedback on a few different options.
[Show multiple creative concepts for product/material.]
Which of these concepts do you like best? Multiple Choice [A/B/C/etc.]
What do you like about these concepts? Dislike? Open-ended
How would you change these concepts? Open-ended
Now, we want your feedback on the overall look and feel for the [insert product/material], as well as the content.
[Show product or material.]
What are your initial impressions of this [product/material]? Open-ended.
What do you like? Dislike? Open-ended
In your own words, what is the main idea this [product/material] is trying to get across? Which words or phrases grab your attention? Open-ended
What feelings do you have in reaction to this [product/material]? Anything positive? Anything negative? Open-ended
What do you think about the overall look and feel of this [product/material]? What do you think about the photos/graphics, colors, and font? Open-ended
What do you think about the content and text in this [product/material]?
What do you think this [product/material] is asking you to do? Open-ended or multiple choice
Do you feel motivated to do this behavior? Yes/No/Maybe
If you saw this [insert product/material], what’s the first thing you would do? Open-ended
Based on this [product/material] alone, would you be interested in seeing more content from this campaign? Yes/No/Maybe
How can we improve this [product/material]? Open-ended
How would you describe the tone of the [product/material]? You can select more than one or add your own answer. Checklist
Uplifting
Friendly
Empowering
Judgmental
Shaming
Other:_____________________
Would you share this [product/material] with others? Yes/No
[If Q13 = No, skip to Q15]
Who would you share it with and how? Open-ended
[End questionnaire]
Why would you not share it? Open-ended
Appendix A: Screening Instrument for Online Testing Platform Participants
Additional context for OMB: This is a form that each user completes when joining our online testing platform (CMNTY.com). None of this information except for the user’s username is visible to other community members. This information is not linked to the data we collect or analyze about the campaign from participants. The collection of name and email address are required by the online platform to be able to contact participants about new activities and opportunities to provide feedback. The participant characteristics excluding name, date of birth, and email address, are aggregated and anonymized and added to our database of participant characteristics to adequately describe our sample and ensure we are engaging a diverse sample of adolescents in the U.S. Note: We are asking for both date of birth and age on our online platform to double-validate and avoid errors and non-eligible participants.
Note: Other members in the community will only see your username and avatar image. You do not need o to add an avatar image if you don’t want to. All other information is only visible to the research team.
Username (this does not need to be your real name; it can be anything):
Email address (we will only use this to send you updates about new activities and send you electronic gift cards to reward you for your participation):
First name:
Date of birth:
Age (for double-verification they are eligible):
Zip code:
What sex were you assigned at birth, on your original birth certificate?
□ Male
□ Female
How do you describe your gender identity? MARK ONLY ONE ANSWER.
□ Male
□ Female
□ Transgender
□ Not Sure
□ Something else (specify) _________________
Which of the following best represents how you think of yourself? MARK ONLY ONE ANSWER.
□ Gay (or lesbian)
□ Straight, that is not gay (or lesbian)
□ Bisexual
□ Something else (specify) ___________________
□ Not sure
□ I don’t know the answer.
Please indicate your race. Are you? You may select one or more races.
White
Black or African American
Asian
Native Hawaiian or Other Pacific Islander
American Indian or Alaska Native
Other race [Specify: ___________________________]
Don’t know
Prefer not to answer
Are you of Hispanic or Latino origin? Circle one.
Yes
No
What type of school do you attend?
Public
Private
Charter
Boarding
College
Other [Specify: _______________________]
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Author | McMillan, Taya |
| File Modified | 0000-00-00 |
| File Created | 2021-01-20 |