Supporting Statement — Section A

OMB Control Number: 0990-0281

ODPHP Generic Information Collection Request: Prevention Communication and Formative Research

Audience Research to Inform Physical Activity Guidelines Strategic Communication

Supporting Statement — Section A

March 28, 2019

Submitted to:

Sherrette Funn

Office of the Chief Information Officer

U.S. Department of Health and Human Services

Submitted by:

Frances Bevington

Strategic Communication and Public Affairs Advisor

Office of Disease Prevention and Health Promotion

U.S. Department of Health and Human Services

Section A — Justification

1. Circumstances Making the Collection of Information Necessary

The Office of Disease Prevention and Health Promotion (ODPHP) requests to conduct additional research under the ODPHP Generic Information Collection Request: Prevention Communication and Formative Research (OMB No. 0990-0281). The requested research will inform communications at the community level for the second edition of the Physical Activity Guidelines.

ODPHP released the second edition of the Physical Activity Guidelines in November 2018. Based on the latest science, the Physical Activity Guidelines provides guidance on how children and adults can improve their health through physical activity. The Physical Activity Guidelines is an essential resource for health professionals and policymakers.

In the United States, more than one-third of adults¹ and 17% of children² are obese. Obesity is related to many serious health conditions, including heart disease, stroke, type 2 diabetes and certain types of cancer. In 2008, the estimated annual medical cost of obesity in the United States was $147 billion.³

According to the Centers for Disease Control and Prevention (CDC), a combination of factors — including behaviors like physical activity — are critical to preventing and treating obesity.³

The success of the second edition of the Physical Activity Guidelines — in other words, the extent to which these recommendations affect Americans’ physical activity knowledge, attitudes, and behaviors — depends in part on the effectiveness of Physical Activity Guidelines outreach and communication.

In preparation for the release of the new guidance, ODPHP has developed Move Your Way, a campaign that encourages people to meet the recommendations outlined in the Physical Activity Guidelines. Community organizations and other stakeholders will be able to use the free Move Your Way resources to promote physical activity events and interventions. ODPHP is currently pilot testing the implementation of the campaign in 2 communities — Jackson, Mississippi, and Southern Nevada (which encompasses the Las Vegas metro area).

ODPHP seeks to conduct evaluative research of the campaign messages and dissemination tactics to inform a community playbook. The playbook will be a compendium of new resources that community health leaders, a key audience for ODPHP, can use to promote Move Your Way at the local level. This research is iterative, and builds upon past research that has informed the development of iconography, information, and tools that relay key messages about physical activity. Ultimately, ODPHP intends to develop a library of resources that will help community stakeholders disseminate Move Your Way, helping create healthier communities across the country.

2. Purpose and Use of the Information Collection

To support these efforts, ODPHP wants to explore these audiences’ exposure to the Move Your Way campaign, as well as awareness and understanding of the Physical Activity Guidelines, intent to become more physically active, and self-efficacy to become more physically active. Understanding this information will help ODPHP develop new resources by giving community health leaders information about what has worked in the pilot test communities to increase awareness and understanding about the Guidelines, and to help encourage and motivate community members to get more physical activity.

In order to obtain this feedback, ODPHP proposes conducting a survey with consumers during the campaign. Surveys are an effective way to describe characteristics of a large population and collect data on knowledge, attitudes, behaviors, and practices.

Consumer Survey

ODPHP is seeking approval to conduct a survey with adults ages 25 to 74 in 2 geographic locations. All participation is strictly voluntary. ODPHP will survey up to 700 participants via a 10-minute online survey with the following objectives:

Objective	Research Question(s)	Survey Question(s)
Measure exposure to the campaign within pilot test communities	What proportion of participants report that they are familiar with the Move Your Way campaign? Where did participants see, hear, or read anything about it?	Q21, Q22, Q23
Measure the relationship between campaign exposure and knowledge and awareness of Physical Activity Guidelines	What proportion of participants report that they are aware of the Physical Activity Guidelines? How knowledgeable are participants about physical activity and the Physical Activity Guidelines? What descriptive differences exist between participants who report that they are familiar with the Move Your Way campaign and participants who report that they aren’t familiar with it? Describe differences in: Knowledge about physical activity	Q24, Q25, Q26, Q27, Q28, Q29
Measure the relationship between campaign exposure and physical activity behavior	What descriptive differences exist between participants who report that they are familiar with the Move Your Way campaign and participants who report that they aren’t familiar with it? Describe differences in: Past physical activity behavior Current physical activity behavior Current stage of change related to physical activity behavior (contemplation or preparation/action Intent to become more physically active	Q7, Q8, Q9
Measure the relationship between campaign exposure and self-efficacy to become more physically active	How confident are participants that they can be physically active enough to stay healthy? What descriptive differences exist between participants who report that they are familiar with the Move Your Way campaign and participants who report that they aren’t familiar with it? Describe differences in: Physical activity self-efficacy	Q30

Information Use

Following the survey, ODPHP will develop a summary report that details key findings. ODPHP will present findings in aggregate and will not collect or report information that identifies individual participants.

The results of this survey will provide critical insights that will inform new resources for community health leaders to deploy the Move Your Way campaign at the local level. ODPHP will use these findings to develop a library of resources, including an implementation guide, that community stakeholders and leaders can use to promote physical activity in their communities.

The results of the survey will be used for internal purposes only as research to inform new tools and resources for key ODPHP audiences and will not be published.

3. Use of Improved Information Technology and Burden Reduction

To reduce participant burden, ODPHP will conduct the survey online and limit the survey to 10 minutes in length.

Qualtrics will invite participants from their nationwide participant panel to complete the online survey. Qualtrics’ participant panel is a large database of diverse participants who have volunteered to participate in online surveys offered by Qualtrics. Qualtrics volunteers are anonymous to ODPHP.

4. Efforts to Identify Duplication and Use of Similar Information

To our knowledge, there is no information of a similar nature that has been or is currently being collected. This is an evaluative study to allow ODPHP to better understand the effectiveness of the Move Your Way pilot campaigns.

5. Impact on Small Businesses or Other Small Entities

No small businesses will be impacted or involved in this data collection.

6. Consequences of Collecting the Information Less Frequently

This request is for one-time data collection. These data have not previously been collected elsewhere.

7. Special Circumstances Relating to the Guidelines of 5 CFR 1320.5

There are no special circumstances with this information collection package. This request fully complies with the regulation 5 CFR 1320.5 and will be voluntary.

8. Comments in Response to the Federal Register Notice and Efforts to Consult Outside the Agency

This data collection is being conducted using the Generic Information Collection mechanism through ODPHP — OMB No. 0990-0281.

9. Explanation of Any Payment or Gift to Respondents

Incentives

Qualtrics will offer participants reward points (small, non-monetary incentives) as a token of appreciation for their participation. The email invitation will include the number of reward points offered for the survey (see Attachment A: Invitation and Consent Form for Consumer Survey).

Justification for Incentives

This small non-monetary incentive:

• Is consistent with industry standards for quantitative data collection efforts

• Is given by Qualtrics (not ODPHP) to panel members for surveys they take through Qualtrics, in accordance with their panel membership

• Will accumulate for panel participants as they take additional surveys (unrelated to this study) through Qualtrics, eventually being redeemed for items such as gift cards and subscriptions (e.g., magazines)

• Is required by Qualtrics in order to conduct recruitment from their diverse national panel of participants

• Is needed to receive a sufficient response rate, based on Qualtrics’ previous experiences, to ensure recruitment and retention for this population

Qualtrics will provide reward points to participants who qualify, consent, and complete the survey. Qualtrics will not provide reward points to non-eligible participants.

10. Assurance of Confidentiality Provided to Respondents

The Privacy Act does not apply to this data collection. The proposed data collection will have little or no effect on participants’ privacy. ODPHP will not collect any personally identifiable information from survey participants. This is clearly stated in the consumer survey consent form (see Attachment A: Invitation and Consent Form for Consumer Survey). The consent form also informs participants that they can stop their participation at any time. ODPHP will use only comments, quotes, and quantitative responses from participants to inform the development of future materials and improvements to existing ones.

11. Justification for Sensitive Questions

ODPHP does not anticipate that research participants will perceive questions as sensitive in nature. ODPHP will focus on collecting information that can inform physical activity-related information and tools that help consumers. However, this information is key to understanding how to communicate with consumers about physical activity recommendations. The consent form indicates to participants that they can stop answering questions at any time.

12. Estimates of Annualized Burden Hours and Costs

We estimate that each prospective consumer participant (1000 prospective participants to recruit 700 actual participants) will spend a total of 5 minutes answering screening questions (see Attachment B: Screening Questions). We estimate that each consumer participant will spend a total of 10 minutes completing the first wave of the survey and 10 minutes completing the second wave of the survey (see Attachment C: Consumer Survey).

Estimates for hourly burden are calculated using the mean hourly wage for all occupations ($24.34), because ODPHP aims to recruit a socioeconomically diverse group of adults for consumer focus groups.⁴ Estimates do not adjust for the fact that some participants will not be employed, assuming that their time is of comparable value. Table A-12 shows estimated burden and cost information.

Table A-12: Estimated Annualized Burden Hours and Costs to Participants

Category of Participant	No. of Participants	Average Burden per Response	Total Burden Hours	Hourly Wage Rate	Total Participant Costs
Consumer Recruitment
Prospective Consumer Participants	1000	5/60	83.33	$24.34	$2028.25
Consumer Survey
Consumer Participants	700	10/60	116.67	$24.34	$2839.75
Totals	1000*	15/60	200.00	$24.34	$4868.00

*Total participant number (n=1000) reflects the 1000 participants who will be recruited for the survey. Out of those 1000, we estimate 700 will complete the survey.

13. Estimates of Annualized Burden Hours and Costs

ODPHP expects that participants will incur no costs beyond the burden hours required to answer screening questions and complete the survey. Because the survey is online and can be taken on any device, participants can complete the survey at a time that is convenient for them. Participants will not be required to lose wages in order to complete the survey.

14. Annualized Cost to the Government

Table A-14: Estimated Annualized Cost to the Federal Government

Expense	Number/ Amount	Cost/Hourly Wage Rate	Average Cost
Communication Researchers	75	$123.64	$9,273.00
Support Staff	75	$66.52	$4,989.00
Survey Panel Recruitment/Incentive	1000	$6.55	$6550.00
Qualtrics Survey License	1	N/A	$2,518.75
Estimated Total Cost of Data Collection			$23,330.75

The estimated annual cost to the Federal government is $23,330.75.

15. Explanation for Program Changes or Adjustments

This is new data collection.

16. Plans for Tabulation and Publication and Project Time Schedule

After all participants have completed the survey, ODPHP will conduct a quantitative analysis of survey data. ODPHP will use the data to identify important trends and themes, which will guide the development of the Move Your Way community implementation guide and accompanying resources. Within a month following survey completion, ODPHP will create a summary report highlighting key findings and recommendations. No names or other personal information will be reported in the summaries.

Proposed Timeline

Completion Date	Major Tasks/Milestones
March 2019	OMB review
March 2019	OMB approval Recruit participants
April 2019	Conduct survey
May 2019	Complete data analysis Draft summary report of findings and recommendations

17. Reason(s) Display of OMB Expiration Data is Inappropriate

We are requesting no exemption.

18. Exceptions to Certification for Paperwork Reduction Act Submissions

There are no exceptions to the certification. These activities comply with the requirements in 5 CFR 1320.9.

Section A — List of Attachments

[IN SEPARATE FILES]

• Supporting Statement B: Data Collection Procedures

• Attachment A: Invitation and Consent Form for Consumer Survey (Supplemental Materials)

• Attachment B: Screening Questions (Research Instrument)

• Attachment C: Consumer Survey (Research Instrument)

1 Adult Obesity Facts. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/obesity/data/adult.html

2 Childhood Obesity Facts. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/obesity/data/childhood.html

3 Adult Obesity Causes & Consequences. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/obesity/adult/causes.html

4 May 2017 National Occupational Employment and Wage Estimates, United States. Bureau of Labor Statistics. United States Department of Labor. Retrieved at http://www.bls.gov/oes/current/oes_nat.htm.