NCS_2017MailDesignTest_AttachmentB_TreatmentsGuide

Attachment B: Mail Design Test Treatment Condition Materials Guide
Initial Mailing
Mailing Instruction
Envelope
Card

First Reminder

Letter

FAQ

MultiLingual

ACS-10SM
(2016)

Why We
Ask

Second
Reminder

Questionnaire Package

Mailing
Envelope

Letter

Mailing Instruction
Envelope
Card

ACS-9 (2014)

ACS-40
(2012)
(6-2011)

ACS-20
(L)(2015)
(5-2015)

ACS-46
(2012)
(5-2011)

ACS-9 (2014)

ACS-40
(X)SMS
(2-2017)

ACS-20
(LX)SMS
(3-2017)

ACS-46
(X)SMS
(2-2017)

Final Reminder

Letter

Survey
Form

FAQ

Return
Envelope

4.25 x 6
Postcard

5.5 x 8.5
Postcard

ACS-34 RM
(11/15/2016)

ACS-14
(L)(2017)
(6-2016)

ACS-1 (2017)

ACS-10SM
(2016)

6385-47
(2014)
(10-2013)

ACS-29 (2015)
(7-2015)

ACS-23
(2015)
(7-2015)

ACS-34
RM(X)SM
(03/2017)

ACS-14
(LX)SMS
(2-2017)

ACS-1 (2017)

6385-47
(2014)
(10-2013)

ACS-29 (X)SMS
(2-2017)

ACS23(X)SMS
(2-2017)

Mailing
Envelope

Letter

Treatment 01:
Current Production
(Control)

ACS-46
IM(2013)
(12-2012)

ACS-34IM
(08_08_2013)

ACS-13
(L)(2017)
(6-2016)

Treatment 02:
Softened Revised
Design

ACS-46
IM(X)SMS
(2-2017)

ACS-34
IM(X)SM
(03/2017)

ACS-13
(LX)SMS
(2-2017)

Treatment 03:
Partial Redesign

ACS-46
IM(X)SMS
(2-2017)

ACS-34
IM(X)SM
(03/2017)

ACS-13
(LX)SMS2 (32017)

ACS-8
IM(X)DTR
(10-2016)

ACS-40
(X)SMS
(2-2017)

ACS-20
(LX)SMS
(3-2017)

ACS-46
(X)SMS
(2-2017)

ACS-14
(LX)SMS
(2-2017)

ACS-1
(X)DMM
(03-06-2017)

6385-47
(2014)
(10-2013)

ACS-29 (X)SMS
(2-2017)

ACS-41
(X)SMS2
(2-2017)

ACS-23
(LX)SMS2
(2-2017)

Treatment 04:
Full Redesign

ACS-46
IM(X)DTR
(2-2017)

ACS-13
(LX)DTR
(3-2017)

ACS-8
IM(X)DTR
(10-2016)

ACS-40
(X)DTR
(2-2017)

ACS-20
(LX)DTR
(2-2017)

ACS-46
(X)DTR
(2-2017)

ACS-14
(LX)DTR
(2-2017)

ACS-1
(X)DMM
(03-06-2017)

6385-47
(2014)
(10-2013)

ACS-29 (X)DTR
(3-2017)

ACS-41
(X)DTR
(2-2017)

ACS-23
(LX)DTR
(2-2017)