Request for Approval (Copy Testing)

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

CDC Enhanced Message Development and Testing to Prevent Excessive Alcohol Consumption Study –
Copy Testing Survey
2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

General inclusion/exclusion requirements built into the screening protocol will ensure that to qualify as an
excessive drinker participants have met CDC's criteria for heavy drinking or binge drinking.

Respondent characteristics:
Number of subject: 500

Number of males:

250

Age range: 21-64

Number of females: 250

Racial/ethnic composition: All races and ethnicities are included
Special group status: (e.g., risk group, health care providers)
Type of group(s): The study population for this effort is U.S. excessive drinkers ages
21–64.
Geographic location(s): All of the United States

3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

There are no benefits to respondents for partaking in the survey. For this part of the study, respondents
will receive proprietary internal currency through the professional survey panel provider. Consumer
participants will earn e-Rewards currency or points through DYNATA and can redeem these for a variety
of rewards that are of interest to them. Although it does not equate to an exact dollar-for-dollar value, the
number of points being granted for the present collection is worth approximately $1.00.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:
Other (describe):

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no):

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

This study is aimed at developing an evidence-based and audience-centered messages designed to reduce
excessive alcohol consumption on behalf of CDC with U.S. adults ages 21–64 who are excessive drinkers
but not alcohol dependent. This survey will be used as a final test to determine which messages and visual
stimuli resonate most strongly with participants and to assess the effect of COVID-19 on alcohol intake.

6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
The Centers for Disease Control and Prevention’s (CDC) Alcohol Program knows that the general public
does not believe excessive drinking is a serious public health issue, especially during COVID-19. Thus,
the CDC is pioneering interventions that challenge the current cultural narrative around excessive drinking
—particularly that its acceptability is dependent on personal, social, and situational factors.

8. Number of burden hours requested: 217

BURDEN HOURS
No. of
Participation
Respondents Time

Category of Respondent

Burden

All Adults [Screener - (5 min)]

1500

2 min

50 hrs

Excessive Drinking Adults [Consent form and survey (20 minutes)]

500

20 min

167 hrs

13,020 min

217 hrs

Totals
9. Are you using questions from the approved question bank?

Yes

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)
4a, 6a, 10a, 12a, 13a, 16a

*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation: 3255
2. OADC confirmation of time-sensitivity:
Yes:
No:

Dawn B. Griffin
Project Officer
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