Creative Materials

1. CREATIVE CONCEPTS:
   
   CDC Excessive Alcohol Use Enhanced Message Development and Testing
   
   July 2, 2020

 

1. Unconcerned Drinkers

• •Creative Direction: Hurting Others—Proximal Consequences  

• •Description: Excessive drinking can directly hurt those around you. 

 

 

• •Creative Direction: Hurting Others—Distal Consequences  

• •Description: The indirect effects of excessive drinking can hurt those you care about.  

 

 

 

 

• •Creative Direction: Hurting Yourself Financially/Legally  

• •Description: Legal and/or financial consequences of excessive drinking can be more than just a ticket—these consequences can also hurt people who are important to you. 

 

 

• •Creative Direction: Be There for Your Job/Career 

• •Description: Consequences of excessive drinking can include bombing a presentation or, otherwise, not succeeding at work. You will perform better at work when you’re fully alert and sober.
   

 

 

 

• •Creative Direction: Be There for Yourself 

• •Description: Drinking less could help you live your best life, as opposed to being drunk and behaving in ways that aren’t in alignment with how you want to be. 

 

 

• •Creative Direction: Invest in Your Future Self 

• •Description: Look out for your future self by drinking less. 

 

 

• •Creative Direction: Taking care of yourself now will have big impacts on your health later. 

• •Description: Small steps to take care of yourself now will have big impacts on your future health. 

 

 

• •Creative Direction: Decrease Your Cancer Risk 

• •Description: Drinking less decreases your risk of cancer. 

 

 

File Type	application/vnd.ms-powerpoint
File Title	PowerPoint Presentation
Author	Windows User
Last Modified By	Miriam Eisenberg Colman
File Modified	2020-07-17
File Created	2018-01-23

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